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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/51546
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/51546


    Title: 綠色供應鏈中逆物流系統(Reverse Logistics)之建置-以華碩電腦為例
    The implementation of reverse logistics in green supply chain─a case study of ASUS corp.
    Authors: 鄭佩能
    Contributors: 羅明琇
    Sonia M. Lo

    鄭佩能
    Keywords: 綠色供應鏈
    產品回收
    逆物流
    電腦產業
    Date: 2009
    Issue Date: 2011-10-11 16:48:44 (UTC+8)
    Abstract: 由於全球化影響,歐盟經濟市場的法規制定(如WEEE、RoHS)影響資訊科技整體產業供應鏈上,台灣也深受影響。有鑑於國內企業開始重視供應鏈後端的延伸,嘗試延長產品生命週期,使得產品在銷售之後,可透過其他再處理程序以產生更大的附加價值,因此,本研究以綠色供應鏈後端延伸的產品回收/逆物流(reverse logistics)體系做為主要研究範疇。此外,著眼於華碩電腦 (ASUS Corp.) 過去在 “綠色供應鏈” 領域已付出的心力,並且致力於逆物流流程的改造,以達到企業與環境間的最大效益,本研究選定華碩電腦做為主要研究對象。
    本研究採用個案研究法,透過文獻、檔案紀錄以及深度訪談等三種方式蒐集資料,整理出個案公司原本的產品回收體系As-Is模型,以及將綠色供應鏈概念納入的To-Be模型。此模型分從五個向量角度探討,分別是:驅使動機、參與角色、進行的活動、企業內部整合以及績效結果。
    本研究發現,驅使企業重新建置逆物流體系的動機,包括來自外部的法規及競爭者的壓力,以及來自企業內部高階管理者的支持及政策執行者的落實;參與角色 (顧客、通路商、製造商、供應商)會隨著逆物流體系的轉變,產生重新定位或新增的情況;新建置的逆物流系統較原先的流程新增了檢查和拆置、重新配送銷售兩個階段;分別從行銷觀點及物流觀點兩大功能面來看其整合程度,則可從顧客服務發現,其行銷層面的作業包含取得回收產品,確立捐贈產品的目標,然後尋找再生電腦捐贈對象,以及合作的對象,而物流層面的作業則包含獲得回收產品之後,規劃取得回收產品通路,再生電腦運送方式等;最後,個案公司在流程改造前後的績效指標可分從量化(作業績效、財務績效)及非量化(滿意度)來看,前者包含回收系統有效性、環境效益、經濟效益,以及相關環保標章等指標;後者則包括產業帶動性、社會效益及強化DfE(Design for Environment)綠色設計等三項指標。
    本研究針對一實際案例進行深入探討,瞭解個案公司在 “綠化” 過程中所面臨的挑戰及因應方式,其結果不但擴展了 “綠色供應鏈管理” 領域學術理論的相關探討,在實務上同時也提供其他相關企業在進行相關流程改造時的重要參考依據。
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    Description: 碩士
    國立政治大學
    企業管理研究所
    97355044
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097355044
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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