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    Title: 拍賣機制的實證研究:由美國eBay 拍賣網站觀察得標價的決定
    Authors: 陳嘉宏
    Chen, Chia Hung
    Contributors: 徐麗振
    Hsu, Li Chen
    陳嘉宏
    Chen, Chia Hung
    Keywords: eBay拍賣網站
    賣方聲望回饋
    晚出價
    Date: 2009
    Issue Date: 2011-10-11 17:02:57 (UTC+8)
    Abstract: Lucking-Reiley (2000) 提到eBay 是全世界最大消費者導向拍賣之
    一。Bajari and Hortacsu (2004) 指出線上拍賣存在資訊不對稱, 本研究觀察eBay 拍賣網站潛在競標者對DVD 標的的出價行為,亦即,觀察
    得標價如何被決定及競標者的出價策略為何。
    本研究結論如下:起標價格、賣方聲望回饋、出價次數對得標價
    為正向影響且顯著,拍賣天數對得標價為正向效果但不顯著。賣方聲
    望回饋愈高,愈有經驗競標者的出價策略是愈晚出價。競標者出價策
    略為晚出價, 採取自動出價並出價一次。
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    41
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    from eBay,”Journal of Economics and Management Strategy, 15, 353-369.
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    42
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    Internet Auctions: Theory and Evidence Concerning Different Rules for Ending an
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    in Internet Auctions: Whether, Who, When, and How Much,”Journal of Marketing
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    43
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    Description: 碩士
    國立政治大學
    財政研究所
    95255021
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095255021
    Data Type: thesis
    Appears in Collections:[財政學系] 學位論文

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