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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/52624


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/52624


    Title: 在尼加拉瓜馬拿瓜市開設D’ Pasadita得來速便利商店之企劃分析
    Analysis on opening d’ pasadita drive-through convenient store in Managua, Nicaragua
    Authors: 梁明偉
    Rosales, Ramiro C.
    Contributors: 蔡政憲
    Tsai, Jason C.H.
    梁明偉
    Rosales, Ramiro C.
    Keywords: 得來速
    便利商店
    企劃分析
    Date: 2011
    Issue Date: 2012-04-12 14:02:17 (UTC+8)
    Abstract: The business plan will describe the opening of a brand new convenient store to our fast paced and busy customer who wishes to get all grocery and non-grocery needs in one stop while sitting in the vehicle available 24 hours. Some customer may choose to enter the store during the day to self-service the product needed but it will only be offered during business hours.

    The convenience store will be called D’ Pasadita (meaning on the go or quick stop) located in Km 6.5 to Masaya Road. The strategic location of D’ Pasadita will set a new service trend with a specialized fast service at a major traffic highway maximizing the opportunity to gather different target markets like: residents, commuters, and tourists.

    The initial investment for D’ Pasadita will incur on U$ 244,075. This amount will cover the cost of assets, operating costs, working capital and other miscellaneous costs.
    Reference: Brealey, Richard A., Stewart C. Myers, and Franklin Allen, 2008, Corporate Finance, 9th eds. (Taipei, Taiwan: McGraw-Hill Irwin –華泰書局).
    Claro Enterprise: Landline Cost and Features, Retrieved on November 2011 from the World Wide Web: http://www.claro.com.ni/Fijo/Telef%20Empresarial/Linea%20Fija%20Empresarial/Linea%20Basica%20Convencional.aspx
    Claro Enterprise: Internet Cost and Features, Retrieved on November 2011 from the World Wide Web: http://www.claro.com.ni/Internet/Turbonett/Turbonett%20Fijo/Turbonett%20Fijo%20Residencial.aspx
    DataMax, Storeworks, Retrieved on October 2011 from the World Wide Web:
    http://www.datamaxgroup.com/our-products/storeworks.aspx
    Interview with Douglas Alonso, Cyber Café Owner, November 2011.
    National Institute of Information and Development (INIDE), Consumer Price Index, Excel Agosto 2011 File Retrieved on September 2011from the World Wide Web:
    http://www.inide.gob.ni/CanastaB.htm
    National Institute of Insurance (INISER), Policy Quote, Retrieved on November 2011 from the World Wide Web: http://www.iniser.com.ni/index.php?main=2&id=2#Loaded
    Nicaragua Central Bank, Nicaragua in Figures 2011, PDF filed Retrieved on September 2011 from
    the World Wide Web: http://www.bcn.gob.ni/estadisticas/economicas_anuales/index.html?&val=0
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933044
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933044
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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