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    Title: 競合動態與績效:行動研究法
    Other Titles: Coopetition Dynamics and Performance: the Action-Research Study
    Authors: 彭朱如
    Contributors: 國立政治大學企業管理學系
    行政院國家科學委員會
    Keywords: 管理科學;行動研究法
    Date: 2011
    Issue Date: 2012-05-18 13:28:22 (UTC+8)
    Abstract: 競合動態與績效:行動研究法 摘 要 近十幾年來競合已漸漸成為策略管理領域中的重要議題,僅管競合現象在實務上已愈來愈多見,但從競爭動態的研究領域觀之,競合動態相對而言是為較新的概念。本研究詳細回顧自1996至2009有關競合的相關研究,發現多數研究探討影響競合的前置因素,以及競合對聯盟形成的影響,較少研究探討競合動態與績效,因此本研究期能從三個部份來延伸有關競合的研究議題:一為聚焦於競合動態與績效,有助於瞭解競合是如何運作以及競合是否能創造更好的績效;二為透過對於競合動態及績效指標的探究,有助於提供策略制定執行以及評估與競爭者合作之效益等意涵;三為透過行動研究法收集深度的質性資料,有助於掌握競合動態的本質,以提供有價值的實務知識。本研究採用行動研究法,Professor Loizos Heracleous為專精於行動研究的國際知名學者,本研究已獲得他的首肯協助研究之進行。本計畫初步界定之研究對象為一個由十四家公司所組成的競合網絡,預計發展一完整的觀念架構以了解競合動態,並期能發展出可行的績效衡量指標來瞭解競合績效,藉此延伸競合的研究主流。競合動態與績效:行動研究法 摘 要 近十幾年來競合已漸漸成為策略管理領域中的重要議題,僅管競合現象在實務上已愈來愈多見,但從競爭動態的研究領域觀之,競合動態相對而言是為較新的概念。本研究詳細回顧自1996至2009有關競合的相關研究,發現多數研究探討影響競合的前置因素,以及競合對聯盟形成的影響,較少研究探討競合動態與績效,因此本研究期能從三個部份來延伸有關競合的研究議題:一為聚焦於競合動態與績效,有助於瞭解競合是如何運作以及競合是否能創造更好的績效;二為透過對於競合動態及績效指標的探究,有助於提供策略制定執行以及評估與競爭者合作之效益等意涵;三為透過行動研究法收集深度的質性資料,有助於掌握競合動態的本質,以提供有價值的實務知識。本研究採用行動研究法,Professor Loizos Heracleous為專精於行動研究的國際知名學者,本研究已獲得他的首肯協助研究之進行。本計畫初步界定之研究對象為一個由十四家公司所組成的競合網絡,預計發展一完整的觀念架構以了解競合動態,並期能發展出可行的績效衡量指標來瞭解競合績效,藉此延伸競合的研究主流。更重要的是,在國際學者的支持下,本研究期能在國際優良期刊發表文章,以提高我國學者在國際上管理學術社群的曝光度。
    Coopetition dynamics and performance: The Action-research study ABSTRACT Coopetition has become a heated issue in the last decade. Stemming from the competitive dynamic, the coopetition dynamic is a relatively new construct that has remained relatively unstudied even though the phenomenon is increasingly common in practice. In this proposal, a scrutinized literature review on coopetition between 1996 and 2009 finds that previous research has emphasized the antecedents driving to coopetition and how coopetition affects alliance formation; less attention has been paid to coopetition dynamics and performance. This study tries to extend the research on coopetition in three ways. Firstly, by focusing on coopetition dynamics and performance it may be possible to determine how coopetition works and whether coopetition creates better performance. Secondly, by investigating the nature of coopetition and indicators found for measuring performance, this study is expected to provide valuable implications for strategy formulation and implementation and for evaluation the benefits from cooperation with competitors. Thirdly, conducting by the action-research approach and collecting in-depth and reliable data, the case study provides the opportunity to capture the very real nature of coopetition in practice and to develop a valuable practical knowledge of performance evaluation. The exploratory nature of understanding and emergent issue of coopetition warrants a qualitative method. This project is planned to conduct by action research approach. Professor Loizos Heracleous, a distinguished scholar in the area of “Action Research”, has promised to commit his support to this project. This proposal has identified the research setting, a coopetition network which is composed of fourteen members. This project is expected to represent a conceptual framework for understanding the coopetition dynamics, to develop a set of performance measurements for analyzing the benefit of coopetition, and to continue the research stream on the issue of "coopetition". More significantly, working with Professor Loizos Heracleous, we expect to submit a paper to international journal for increasing the exposure in the management society.
    Relation: 商品化
    學術補助
    研究期間:10008~ 10107
    研究經費:700仟元
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

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