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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/52902

    Title: 多方策略聯盟與廠商績效之研究
    Other Titles: Multiple Strategic Alliances and Firm Performance
    Authors: 黃國峯
    Contributors: 國立政治大學企業管理學系
    Keywords: 管理科學;多方策略聯盟;廠商績效
    Date: 2009
    Issue Date: 2012-05-18 13:29:37 (UTC+8)
    Abstract: 本研究計畫希望從專案層級的觀點來看,企業在策略聯盟中,是與多個聯盟夥伴合作還是與單一聯盟夥伴合作之績效會比較佳。透過研究美國製藥產業的1,029個聯盟樣本,研究結果顯示,同時進行策略聯盟績效會比循序漸進的聯盟績效較差,除非廠商夠大。
    This paper extends prior alliance studies from an alliance project level to a firm level, and tests the influence of simultaneous alliances and sequential alliances on firm performance using data from 1,029 alliances in the global pharmaceutical industry. Our research suggests that simultaneously conducting multiple alliances may not generate better performance except for the firms with large size or for conducting inter-industry alliances. This paper contributes to the existing theory by examining the joint effect of simultaneous alliances and characteristics of alliances on a firm’s performance.
    Relation: 基礎研究
    研究期間:9808~ 9907
    Data Type: report
    Appears in Collections:[企業管理學系] 國科會研究計畫

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