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    题名: 電子化服務與價值創造-子計畫三---電子化服務與夥伴關係管理---模式、建置與評估
    其它题名: Electronic Service and Partner Relationship Management: Model, Implementation and Evaluation
    作者: 李有仁
    贡献者: 國立政治大學資訊管理學系
    行政院國家科學委員會
    关键词: 電子化服務;B2B 交易;夥伴關係管理;電子化採購;SOA;關係結合度;電子化服務綜效衡量
    E-service;B2B transaction;partner relationship management;e-procurement,SOA;relationship bond;measurement of e-service synergy.
    日期: 2008
    上传时间: 2012-08-30 15:50:55 (UTC+8)
    摘要: 我國電子化企業的發展環境已日漸成熟,隨之而來的挑戰即是如何在此電子化企業環 境下,提供電子化服務(e-service),創造出具有高附加價值的夥伴關係與成功營運模式,並 提升個別企業與整體產業之競爭力,以呼應目前所政府推動之企業營運總部、全球運籌中 心與研發中心等政策,進而使我國產業於轉型時能夠因應全球化之激烈競爭局面。然而, 當前「夥伴關係管理」(partner relationship management, PRM)系統中,多為概念狹義之通 路管理系統,僅重視在供應鏈體系下如何透過整合來創造更多利潤。雖然如此,這樣的想 法並沒有把夥伴關係管理之精髓具體呈現,主要原因在於大多數之夥伴關係管理並未設計 及採用具有彈性之電子採購系統,來強化電子化服務下企業間彼此的夥伴關係。為了發展 出新型態夥伴關係模式,以及強化企業間互動最重要的角色─電子化採購系統,本研究將 探討產業界如何運用電子化服務強化夥伴關係管理,並分析影響B2B 夥伴關係建立之因 素,以及探討電子化服務在各種企業B2B 商業活動進行中扮演之角色為何,進而在SOA 架構下建置具有彈性之電子化採購系統以強化夥伴關係管理,最後衡量電子化服務之能力 與企業導入PRM 後的組織績效。本研究計畫將發展出一套解釋及評量企業間夥伴關係的 關係結合模式,用以解釋在不同產業下,不同廠商的電子化服務能力,進而發展與擴充電 子化服務相關之經營管理策略以及組織行為理論。
    As the electronic business industry in Taiwan is more and more maturing, a new challenge arises, that is, how to provide high value added partner relationship and successful business model through e-service in order to increase competitiveness of industries as a whole. In response to the ever increasing global competitions, Taiwan government is pushing the industries to establish headquarters, global logistic centers, and research centers in Taiwan in order to help the industries to transform and compete. A scrutiny of current Partner Relationship Management (PRM) systems, however, reveals that they are mostly limited to integrate supply chain management systems that emphasize profit creation under supply chain systems. As such, it could not fully utilize the potential of partner relationship. Very few businesses have designed and used an e-procurement system that is flexible enough to handle different partner relationships. This study aims to develop a new model of partner relationship and revitalize the most important interface between businesses–the e-procurement system. First, we will explore the factors that affect the degree of partner relationship and the ways a business strengthens the PRM. Second, the roles of Business-to-Business (B2B) e-services across different industries, and the effects on organizations after deploying PRM systems will be analyzed. Third, a flexible e-procurement system will be developed using Service-Oriented Architecture (SOA) in order to demonstrate the effect of e-service on PRM. Finally, we will evaluate the e-service capability and the organizational performance of a business after implementing PRM. This study will develop and evaluate a model of partner relationship bond and use it to explain the different e-service capabilities of different companies in industries. Furthermore, it will develop management strategies and organization behavior theory relating to e-services.
    關聯: 基礎研究
    學術補助
    研究期間:9708~ 9807
    研究經費:322仟元
    数据类型: report
    显示于类别:[資訊管理學系] 國科會研究計畫

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