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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/53503

    Title: 「易用」---模板比對對網路使用的影響
    Other Titles: “Ease of Use”--- Influence of Template-Matching on Web Site Usage
    Authors: 傅豐玲;黃淑麗
    Contributors: 國立政治大學資訊管理學系
    Keywords: 資訊搜尋;心智處理;網站介面設計;模板比對技巧
    information searching;mental process;interface design of websites;template matching technique
    Date: 2010
    Issue Date: 2012-08-30 15:51:06 (UTC+8)
    Abstract: 是否容易使用對使用者能否接受一個科技的影響很大。如果一個網站的資訊配置能符合使用者認知處理的方式的話,則這個網站被使用者認定容易使用的程度將被提升;因此本研究將利用模板比對技術,集合由各種資訊搜尋型式、資料型式、及資訊展示方式所形成的使用者所喜歡的模板比對模式組合,去了解使用者在瀏覽網站的認知為何。 本研究分析四種普遍的網站使用: 圖書資訊找尋、網路購物、線上遊戲以及線上社交服務,進而發展出可能的使用情境。共60位大學生的參與受試,分別按照Object action model (OAI) 中對工作與介面的不同熟悉度分成12群,每群5位參與者。本研究使用眼動儀及錄影機來觀察及記錄參與者的網路瀏覽行為;其它會被收集的資料還包括有使用者的場地獨立/不獨立的認知型態、網路經驗、及人口統計資料等共變數。三個編碼員將利用內容分析法、頻次分析及資料探勘技術中的決策樹去得到有效的模板模式。本研究的結果將可以幫助網站設計師更了解使用者對網站呈現的資訊的認知結構。
    A technology’s “ease of use” is critical to whether it is accepted by users or not. It is improved if the arrangements of information on a web site are the same as the requirements of what viewers’ mental processed. Utilizing the technique of template matching, the template matching models will be collected to understand the cognition of users in browsing websites through the combinations of all possible preferred patterns of information searching type, data type and information visualization type. Four kinds of popular web usages: library information searching, on-line shopping, on-line game playing and social networking will be investigated and developed into common scenarios of usage. The participant group comprises of sixty university students with differing familiarity to the task and/or object action model (OAI) interfaces, with five students group and 12 groups total. Utilizing the tools of eye trackers and video cameras, we will gather the data of web browsing through eye tracking and think-out-loud experiments. The other data collected from co-variables included the cognitive type of field independent/dependent, web experience and demographic data. Data will be analyzed by methods of content analyses using three encoders, frequency analyses and decision tree data mining to get valid template models. The results of the study can help the web designer to better understand the user’s cognitive construction from the visual information on a website.
    Relation: 應用研究
    研究期間:9908~ 10007
    Data Type: report
    Appears in Collections:[資訊管理學系] 國科會研究計畫

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