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    Title: 新型態社交網站的使用與影響之探討
    Other Titles: The Study on Usage and Influence of New Types of Social Network Web Sites
    Authors: 楊亨利
    Contributors: 國立政治大學資訊管理學系
    行政院國家科學委員會
    Keywords: 社交網站
    Date: 2011
    Issue Date: 2012-08-30 15:51:23 (UTC+8)
    Abstract: 社交網站一直都是網際網路相關應用與發展中相當蓬勃的一部分。過去傳統的社交 網站主要是提供使用者進行線上聊天的服務,然而隨著網路技術的進步,社交網站的型 態以及所提供的功能也逐漸的出現了一些轉變。例如:近來在台灣引起風潮的微網誌 Plurk,以及因為其中遊戲開心農場而爆紅的Facebook,都展現了一些過去社交網站所 沒有的特質。不論是微網誌簡單、及時的特點,又或Facebook 所展現的遊戲性,其所 呈現出來的現象、效應,以及對於使用者的影響,實非過去社交網站相關研究所能良好 詮釋,也越來越值得學界與業界關注。 本研究提出一個兩年的調查計劃,分別針對兩種不同型態的社交網站進行實證。基於 過去的研究文獻,我們在兩年的研究中分別各提出一個對應同型態的社交網站的模型進行 調查。針對具有簡單、及時性的微網誌,本研究從資訊流的觀點進行探討,試著去瞭解個 體動機對於其在微網誌中自我揭露、資訊分享以及八卦取得的行為,並且探討個體的使用 行為對於其網路人氣指數、對網站的依賴以及主觀幸福感的影響。而第二年的模型中本研 究則將個體使用社交網路的行為分為從事網路社交活動以及使用網站內嵌社交遊戲,來探 討個體使用動機與兩者之間的關係,並且同樣進一步討論使用後對於個體心理與實質生活 層會產生什麼樣的影響。基於本研究所提出的兩年期調查計劃,我們預期能在學術與實 務上,對於個體在新型態的社交網路中的使用行為,以及這類型的社交網站使用對於個 體在心理與實質生活層會產生什麼樣的影響有更深入的瞭解。
    Social network sites (SNS) had emerged as the fastest growing part of the Internet application. Conventionally, SNS have served as chat room for their members to interact with each other. With the development of Internet technology, the SNS have gradually changed some of their functions and styles. For instance, Plurk, a micro-blogging service, has become popular in Taiwan recently; while Facebook has also become famous in Taiwan due to its plug-in game “Happy Farm”. However, either the ease of use and timely information exchange shown by micro-blogging services or the game-playing features revealed by Facebook cannot fully explanation through previous SNS literature, and has indeed deserved attention from both research and practice communities In this study, we propose a two-year research to investigate why individuals are engaged in these new types of SNS. Deriving from previous research, this study has developed two research models for empirical investigations. The first model will try to explore how individuals’ motivations influence on their self-disclosure, information sharing, and gossip acquiring behavior when using micro-blogging services. Furthermore, we also want to identify the influence of micro-blogging services on individual’s perceived online popularity, website dependency, and subjective well-being. On the other hand, the second model will focus on the influence of motivations on individual’s social interaction and plug-in social game playing behavior in Facebook. The psychological and real life influences of Facebook usage will also been discussed. Based on our two-year works, we expect to provide both academic and practical implications on individuals’ behavior of applying new types SNS, and their impacts on both individuals’ mental feeling and real life.
    Relation: 應用研究
    學術補助
    研究期間:10008~ 10107
    研究經費:720仟元
    Data Type: report
    Appears in Collections:[資訊管理學系] 國科會研究計畫

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