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    Title: 傳播與敘事---以「生命故事」為核心的理論重構
    Other Titles: Communication and Narrative---Integrating Two Research Traditions with Life Stories
    Authors: 臧國仁;蔡琰
    Contributors: 國立政治大學新聞學系
    行政院國家科學委員會
    Keywords: 敘事;傳播;生命故事;理論建構;敘事傳播學
    narrative;communication;life stories;theory construction;narrative communication
    Date: 2009
    Issue Date: 2012-10-17 11:40:11 (UTC+8)
    Abstract: 提案人與共同提案人自2001年以來持續探索「老人」與「敘事」議題,業已累積相當學術成果。本次提案擬以理論建構方式續對「傳播」與「敘事」之構連深入討論,並以敘事領域新起之「生命故事」(life stories)為核心概念,嘗試在未來三年透過廣泛閱讀與文獻整理以奠定並發展可供傳播領域「往敘事轉向」(the narrative turn)之基礎,藉此建立「傳播敘事學」(或「敘事傳播學」,名稱未定)之初步基礎。本次提案首先介紹與「生命故事」有關之三個敘事研究取向,包含「敘事心理學」、「敘事老人學」、「生命故事訪談」等,試圖說明其等如何可能與「傳播敘事學」(或「敘事傳播學」)之理論建構結合。例如,敘事心理學較為著重「思維」與「敘述」之關連,牽涉了「生命故事」的本質,屬「本體論」關心之問題。「敘事老人學」強調「老人之經驗如何透過故事文本講述」,似屬「認識論」範疇。至於「生命故事訪談」常與「如何取得生命故事」有關,當係「方法論」之討論對象。研究方法章節則以「組織【溝通】敘事」、「品牌【行銷】敘事」、「媒介(老人部落格)敘事」為討論對象,說明這些子領域未來如何可能成為「傳播敘事學」(或「敘事傳播學」)之核心發展方向。舉例來說,「組織【溝通】敘事」所述內容常與組織之生命故事有關,「品牌【行銷】敘事」則與組織公關之生命故事有關。至於「媒介(老人部落格)敘事」,係與新媒介(如部落格)之生命故事書寫相關。
    In the last seven years or so we have continuously concentrated our research on the topics of “the aging” and “narrative,” and obtained useful academic experiences. In this proposal we decided to go one-step further by studying the theme of “life story” and consider it our first attempt to integrate communication and narrative, the two research traditions which had rarely been connected by any previous effort. In the following pages, therefore, we introduced three research areas that have primarily explored the meanings of “life stories” in the past decades, including narrative psychology, narrative gerontology, and life story interviews. We believe, based on the literatures that we introduced in this proposal, these three areas would all contribute to our attempt of integrating communication and narrative as a new field. To achieve the abovementioned research goals, we briefly brought up three sub-fields that may be used to apply in the following three years, such as narrative organizing, narrative marketing, and narrative writing in new media. It is hoped that, after our in-depth studies of these three sub-fields, we would be able to propose a theory of narrative communication with the concept of life stories being the core ideas.
    Relation: 基礎研究
    學術補助
    研究期間:9808~ 9907
    研究經費:712仟元
    Data Type: report
    Appears in Collections:[新聞學系] 國科會研究計畫

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