English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109948/140897 (78%)
Visitors : 46073504      Online Users : 649
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/53724


    Title: 傳播調查資料庫
    Other Titles: Database System for Mass Communication
    Authors: 張卿卿;杜素豪;陶振超;鄭宇庭
    Contributors: 國立政治大學廣告學系
    行政院國家科學委員會
    Keywords: 傳播調查資料庫
    傳播調查;媒體使用;網路;新聞;健康;廣告;人際;消費;政治傳播;media use;Internet;news;health communication;advertising;interpersonal communication;consumer behaviors;political comunication
    Date: 2011
    Issue Date: 2012-10-18 09:20:45 (UTC+8)
    Abstract: 隨著新興媒體的發展與全球媒介環境的劇烈變動,傳播學界亟需藉由一手調 查來即時掌握媒體趨勢的快速變化,與閱聽眾多工複雜的媒體使用型態。本計畫 承襲自中央研究院「台灣社會變遷基本調查計畫」,但將每五年進行一次的全國 性調查,縮短為每年一次,並針對當代社會環境之下,傳播媒體所衍生的新興主 題進行探討,創新的主題包括媒介主題素養、網路行為、娛樂傳播、人際風險與 危機及傳播產業。本期計畫將先針對其中三個主題進行調查(包括:主題素養、 網路行為、娛樂傳播)。 同時,本計畫也將從研究方法上進行創新,包括(1)規劃固定樣本,來長 期追蹤傳播媒介對於個人態度與行為的影響,彌補過往橫斷式研究在因果推論上 的缺憾,(2)結合電腦軟體偵測技術及自我報告兩種途徑,來完整呈現閱聽人使 用網路的多元面貌,(3)將受訪者的年齡下修,進一步釐清青少年的娛樂行為與 價值觀之間的關聯。 除了規劃一手調查資料庫,本計畫也同步建置專屬的網站平台(命名為「傳 播產產學知識家」)來整合歷年的一手調查結果、現有傳播相關的二手資源,幫 助使用者隨時追蹤傳播領域的最新發展動態與趨勢。本計畫未來將推廣該平台, 並與其他傳播業者合作,使其成為傳播領域「心佔率第一名」的網路資料庫─傳 播學界與業者獲取傳播相關資訊與知識最重要的知識平台。Database System for Mass Communication The objective of this project is to establish a database system for mass communication, which involves two tasks. The first task is to collect data via face-to-face interviews among people in Taiwan to better depict people’s media use behaviors as well as to explore the important communication issues in Taiwan, including media literary, political communication, health communication, risk communication, entertainment and media, online behaviors, etc. The second task is to maintain/manage a website that facilitates the use of the collected data and features all possible links to important academic and industry resources.
    Relation: 應用研究
    學術補助
    研究期間:10010~ 10109
    研究經費:4600仟元
    Data Type: report
    Appears in Collections:[廣告學系] 國科會研究計畫

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2961View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback