English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 91913/122132 (75%)
Visitors : 25839550      Online Users : 178
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/54181
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54181

    Title: 中小企業服務創新價值網路模式設計:顧客導向與意象模式方法
    Value network design for cluster SMEs service innovation: a customer- driven and imagery based approach
    Authors: 謝沛宏
    Hsieh, Pei Hung
    Contributors: 苑守慈
    Yuan, Soe Tsyr
    Hsieh, Pei Hung
    Keywords: 服務創新
    Service Innovation
    Value Network
    Service System Design
    Service Imagery
    Service Science
    Date: 2011
    Issue Date: 2012-10-30 10:14:39 (UTC+8)
    Abstract: Evolution of the global economic system has significantly impacted on customer behaviors. The service economy era has accompanied rapid growth of the service industry. This work focuses on service innovation enhancement for cluster SMEs, which play important roles in the global economic system. These SMEs, which have specific knowledge and capabilities, are keys to improving customer service experiences. However, the entire service system has evolved, as have customer behaviors. In addition to understanding how service value is created, interactions between economic, social, and environmental systems during value creation are also crucial for the sustainable development of service industries. For service systems consisting of SMEs, the design of a value network for clustered SMEs still faces huge challenges in finding key value propositions and assessments for value creation.
    To assess service value, relationships, and customer feedback from both economic and social psychology perspectives, this research proposes a novel service ecosystem for value creation in service dominant logic and customer-driven and imagery-based value network design approach (CIVNDA) grounded in service dominant logic and image theory. The CIVNDA (1) provides a framework for designing and configuring a service value network that can identify the roles and value propositions of each partner; (2) provides a novel service imagery representation to characterize services of businesses from a customer psychological perspective; and (3) generates appropriate partners for specific cooperation goals and service journey designs.
    Due to the importance of information technology in service innovation, integration, and provision, this research also implements an ICT-based service platform—uVoyage using color image scale and metaphor theory. Tourism is selected as the study industry to evaluate the effects of the CIVNDA and the uVoyage service platform. Interview and focus group results (1) show that four different evolutionary stages of tourism SMEs exist when adapting to the current service economy era; (2) indicate how the CIVNDA and uVoyage platform facilitate value co-creation for tourism SMEs during different evolutionary stages; and (3) demonstrate how the features of service imagery differ from brand images and can be utilized to bridge gaps between product design and customer-driven service design.
    This research can contribute to our understanding of service system ecology and service value evaluation in service value network designs consisting of SMEs in the tourism, design, cultural, and creativity service industries. The proposed concept of service imagery also guides future innovative research and outcomes of service value network design.
    Reference: 1. Aaker, D. A. and Joachimsthaler, E. (2002). Brand Leadership, Free Press Business, US.
    2. Aaker, D. A. (1996). Building Strong Brands, Free Press Business, US.
    3. Alexander, N. and Mckenna, A. (1998). “Rural Tourism in the Heart of England”, International Journal of Contemporary Hospitality Management, Vol.10(5), pp. 203-207.
    4. Allee, V. (2000).”Reconfiguring the Value Network’’, Journal of Business Strategy, Vol.21(4), pp.36-39.
    5. Allee, V. (2002). The Future of Knowledge: Increasing Prosperity through Value Networks, Butterworth-Heinemann, Boston.
    6. Australian Tourism Ministers' Council (2009). “National Long-Term Tourism Strategy - Industry Priorities for the Australian Government”, available at: http://www.ret.gov.au /tourism/Documents/tmc/DRET%20Tourism%20Strategy. pdf
    7. Allee, V. (2008). “Value Network Analysis and Value Conversion of Tangible and Intangible Assets”, Journal of Intellectual Capital, Vol.9(1), pp.5-24.
    8. Araujo, L. M., and Bramwell, B. (2002). “Partnership and Regional Tourism in Brazil”, Annals of Tourism Research, Vol.29(4), pp.1138-1164.
    9. Basole, R.C, and Rouse, W.B. (2008). “Complexity of Service Value Networks: Conceptualization and Empirical Investigation”, IBM System Journal, Vol.47(1), pp.53-70.
    10. Baidal, J. I. (2004). “Tourism Planning in Spain Evolution and Perspectives”, Annals of Tourism Research, Vol.31(2), pp. 313-333.
    11. Batey, M. (2008), Brand Meaning, Routledge, US.
    12. Beach, L. R. (1990). Image Theory: Decision Making in Personal and Organizational Contexts, Wiley & Sons, UK.
    13. Blau, B. S., Conte, T. D., and Weinhardt, C. (2010). “Incentives in Service Value Networks – On Truthfulness, Sustainability, and Interoperability”, ICIS 2010 Proceedings. Paper 8. available at: http://aisel.aisnet.org/icis2010_submissions/8
    14. Brown, D., Dillard, J., and Marshall, R.S. (2002). “Triple Bottom Line: A business Metaphor for a Social Construct”, Document de Treball, no. 06/2, available at : http://webs2002.uab.es/dep-economia-empresa/documents/06-2.pdf
    15. Buhalisa, D and Law, R (2008). “Progress in Information Technology and Tourism Management: 20 Years on and 10 Years after the Internet—The State of Etourism Research”, Tourism Management, Vol.29(4), pp.609-623.
    16. Capriello, A. and Rotherham, I.D. (2008). “Farm Attractions, Networks, and Destination Development - a Case Study of Sussex, England”, Tourism Review, Vol.63(2), pp.59-71.
    17. Casakin, H. (2007). “Metaphor in Design Problem Solving Implications for Creativity”, International Journal of Design, Vol.1(2),pp. 21-33.
    18. Caswell, N. S., Nikolaou, C., Sairamesh, J., Bitsaki, M., Koutras, G.D., and Iacovidos, G. (2008). “Estimating Value in Service Systems: A Case Study of Repair Service System”, IBM System Journal, Vol.47(1), pp.87-100.
    19. Chai, K-H., Zhang, J., and Tan, K-C. (2005). “A TRIZ-Based Method for New Service Design”, Journal of Service Research, Vol.8(1), pp.48-66.
    20. Chesbrough, H. and Spohrer, J. (2006). “A Research Manifesto for Services Science”, Communication of the ACM, Vol.49(7), pp.34-40.
    21. Cheng, K. F. (2002). “How the Development of the Cultural and Creative Industry Boosts Economic Prosperity“, Economic Outlook Bimonthly, Vol.83, pp. 52-55.
    22. Cambra-Fierro, J., Florin, J., Perez, L., and Whitelock, J. (2011). “Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks”, Management Decision, Vol.49(3), pp.444–467.
    23. Cantarello, S., Nosella, A., Petroni, G., and Venturini, K. (2011). “External technology sourcing: Evidence from design-driven innovation”, Management Decision, Vol.49(6), pp.962–983.
    24. Cohen, E. (1972). “Toward a Sociology of International Tourism,” Social Research, Vol.39(1), pp.164-182.
    25. Cohen-Or, D., Sorkine, O., Gal, R., Leyvand, T., and Xu, Y. (2006). “Color harmonization”, ACM SIGGRAPH 2006 Papers: pp.624-630, ACM, Boston.
    26. Connell, J, Page,S. J. , and Bentley, T. (2009).“Towards Sustainable Tourism planning in New Zealand: Monitoring Local Government Planning under the Resource Management Act”, Tourism Management, Vol.30(6), pp. 867–877.
    27. Conte, T., Blau, B., and Knapper, R. (2010).” Networked Mechanism Design Incentive Engineering in Service Value Networks as Exemplified by the Co-Opetition Mechanism”, AMCIS 2010 Proceedings. Paper 396. http://aisel.aisnet.org/amcis2010/396
    28. Contini C., Scarpellini P., and Polidori R. (2009). “Agri-tourism and Rural Development - the Low-Valdelsa Case, Italy”, Tourism Review, Vol.64(4), pp.27-36.
    29. Control Yuan of R.O.C (2007). “Leisure Agriculture Development and Promotion Project Performance Report”, Control Yuan Communiqué,, Vol. 2591, available at : http://www.cy.gov.tw/paper/096/mico/2591/2591_type21_01_p01.htm
    30. Control Yuan of R.O.C. (2007). “The Project Report of Leisure Farm Promotion Performance and Development (1)”, Control Yuan Communiqué, Vol.2591.
    31. Corridoni, J., Del Bimbo, A., and Pala, P. (1999). “Image Retrieval by Color Semantics”, Multimedia Systems, Vol.7(3), pp. 175-183.
    32. Costanza, R., Norgaard, R.B., Goodland, R., Daly, H.E., and Cumberland, J. H. (1997). An Introduction to Ecological Economics. St. Lucie Press, Boca Raton.
    33. Coylea,R. G and Alexander, M.D.W. (1997). “Two Approaches to Qualitative Modeling of a Nation's Drugs Trade”, System Dynamics Review, Vol.13(3), pp.205-222.
    34. Demirkan, H., Spohrer, James C. and Krishna, V. (2011). “Introduction of the Science of Service Systems”, Book Chapter of The Science of Service Systems, Springer, New York.
    35. Echtner, C. and Ritchie, B. (2003). “The Meaning and Measurement of Destination image”, Journal of Tourism Studies, Vol.14(1), pp. 37-48.
    36. Economides, N. (1996). “The Economic Networks”, International Journal of Industrial Organization, Vol. 14(6), pp.673-699.
    37. ENIT-Italian State Tourist Board (2008). “2008 Corporate Annual Report”, available at: http://www.enit.it/2008careport.asp
    38. European Commission (2005). The new SME definition - User guide and model declaration, http://ec.europa.eu/enterprise/policies/sme/files/sme_definition/ sme_user_guide_en.pdf
    39. Fairman, H. S., Brill, M. H., and Hemmendinger, H. (1997). “How the CIE 1931 Color-matching Functions were Derived from Wright-guild Data,” Color Research & Application , Vol.22(1), pp. 11-23.
    40. Fleischer A., and Pizam A. (1997). “Rural Tourism in Israel”, Tourism Management, Vol.18(6), pp.367-372.
    41. Forrester, J. W. (1994). “System Dynamics, Systems Thinking, and Soft OR”, System Dynamics Review, Vol.10(2-3), pp.245-256.
    42. Gilmore, A, Carson, D., and Rocks, S. (2006). “Networking in SMEs: Evaluating its contribution to marketing activity”, International Business Review. Vol.15(3), pp.278–293.
    43. Gunn, C.A. (1994). Tourism Planning: Basics, Concepts, Cases, 3rd Editon. Taylor & Frances, US.
    44. Gordon, I.R., and McCann, P. (2000). “Industrial Clusters: Complexes, Agglomeration and/or Social Networks?”, Urban Studies, Vol.37(3), pp.513-532.
    45. Han, H., Hsu, L. T., and Lee, J-S. (2009). “Empirical Investigation of the Roles Of Attitudes Toward Green Behaviors, Overall Image, Gender, and Age in Hotel Customers’ Eco-Friendly Decision-Making Process”, International Journal of Hospitality Management, Vol.28(4), pp.518-528.
    46. Heding, H., Knudtzen, C.F. and Bjerre, M. (2006). Brand Management – Research, Theory and Practice, Routledge, US.
    47. Hevner, A. R., March, S. T., Park, J., and Ram, S. (2004). “Design Science in Information Systems Research”, MIS Quarterly, 28(1), pp.75-105.
    48. Hill, R. C., and Levenhagen, M. (1995). “Metaphors and Mental Models: Sensemaking and Sensegiving in Innovative and Entrepreneurial Activities”, Journal of Management, Vol.21(6), pp.1057-1074.
    49. Hjalager, A.M. (2010). “A Review of Innovation Research in Tourism”, Tourism Management, Vol.31(1), pp.1-12.
    50. Holm, D. B., Eriksson, K. and Johanson, J. (1996). “Business Networks and Cooperation in International Business Relationships”, Journal of International Business Studies, Vol.27(5), pp.1033-1053.
    51. Hummelbrunner, R., and Miglbauer, E. (1994). “Tourism Promotion and Potential in Peripheral Areas: the Austrian Case”, Journal of Sustainable Tourism, Vol.2(1+2), pp.41–50.
    52. Huybers, T. and Bennett, J. (2003). “Inter-Firm Cooperation at Nature-Based Tourism Destinations”, Journal of Socio-Economics, Vol.32(5), pp. 571-587.
    53. Jackson, J. (2006). “Developing Regional Tourism in China: The Potential for Activating Business Clusters in a Socialist Market Economy”, Tourism Management, Vol.27(4), pp.695-706.
    54. Jackon, O. M. and Wolinsky, A. (1996). “A Strategic Model of Social and Economic Networks”, Journal of Economic Theory, Vol.71(1), pp.44-74.
    55. Jackson, J. and Murphy, P. (2006). “Clusters In Regional Tourism - an Australian Case”, Annals of Tourism Research, Vol.33(4), pp.1018-1035.
    56. Jarillo, J. C. (1998). “On Strategic Networks”, Strategic Management Journal, Vol.9(1), pp.31-41.
    57. Karlsson, C., Johansson, B., Stough, R.R. (2005). Industrial Clusters and Inter-firm Networks, Cheltenham, Edward Elgar Pub. UK.
    58. Kates, R.W., Parris, T.M, and Leiserowitz, A.A. (2005). “What is Sustainable Development? Goals, Indicators, Values, and Practice”, Environment: Science and Policy for Sustainable Development, Vol.47(3) , pp.8-21.
    59. Kaufmann, A, and To¨dtling, F. (2002). “How Effective is Innovation Support for SMEs? An Analysis of the Region of Upper Austria”, Technovation, Vol.22(3), pp.147-159.
    60. Keller, K. L., (1993).” Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”, Journal of Marketing, Vol.57(1), pp.1-22.
    61. Kobayashi, S. (1981). “The Aim and Method of the Color Image Scale”, Color Research & Application, Vol.6(2), pp. 93-107.
    62. Kobayashi, S. (1992). Color Image Scale, New York, Kodansha International, NY.
    63. Kobayashi, S. (2001). カラーイメージスケール 改訂版, 講談社, JP.
    64. Korea Tourism Organization (2009). Guide to Tourism Investment in Korea, available at: http://english.visitkorea.or.kr/enu/ebook/tour_investment_guide_ 2010/tourism/ EBook.htm
    65. Kuah, A. T. H. (2002). “Cluster Theory and Practice: Advantages for the Small Business Locating in a Vibrant Cluster”, Journal of Research in Marketing and Entrepreneurship, Vol.4(3), pp.206-228.
    66. Lai, F., Griffin, K., and Bahin, B. J. (2009). “How Quality, Value, Image, and Satisfaction Create Loyalty at a Chinese Telecom”, Journal of Business Research, Vol.62, pp.980-986.
    67. Lakoff, G. (1992). “The Contemporary Theory of Metaphor”, Book Chapter of Metaphor and Thought, 2nd edition, Cambridge University Press, UK.
    68. Lakoff, G. and Johnson, M. (1980). Metaphors We Live By, University of Chicago Press, US.
    69. Lauwers, L. (2009). “Justifying The Incorporation of the Materials Balance Principle into Frontier-Based Eco-Efficiency Models”, Ecological Economics, Vol.68(6), pp.1605-1614.
    70. Lazzarini, S.G., Chaddad, F.R., and Cook, M.L. (2001). “Integrating Supply Chain and Network Analyses: The Study of Netchains”, Chain and Network Science, Vol.1(1), pp.7-22.
    71. Lederer, P.J. (1993). “A Competitive Network Design Problem with Pricing”, Transportation Science, Vol.27(1), pp.25-38.
    72. Lee, A. S. (1989). “A Scientific Methodology for MIS Case Studies”, MIS Quarterly, Vol.13(1), pp. 33-50.
    73. Lu, J. W. and Beamish, P. W. (2001). “The Internationalization and Performance of SMEs”, Strategic Management Journal, Vol.22(6-7), pp.565-586.
    74. Lucchese, L., Mitra, S., and Mukherjee, J. (2001). “A New Algorithm based on Saturation and Desaturation in the xy Chromaticity Diagram for Enhancement and Re-rendition of Color Images,” 2001 International Conference On Image Processing, Vol.2, pp. 1077-1080.
    75. Lusch, R. F., Vargo, S. L., Tanniru, M. (2009). “Service, Value Networks and Learning”, Journal of the Academy of Marketing Science, Vol. 38(1), pp.83-96.
    76. Lusch, R. F., Vargo, S. L., Wessels, G. (2008). “Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic”, IBM System Journal, Vol.47 (1), pp.5-14.
    77. Ma, J.X., Buhalis. D., and Song, H. (2003). “ICTs and Internet Adoption in China’s Tourism Industry”, International Journal of Information Management, Vol.23(6), pp.451-467.
    78. Mackay, K. J. and Fesenmaier, D. R. (1997). “Pictorial Element of Destination in Image Formation”, Annals of Tourism Research, Vol.24(3), pp. 537–565.
    79. Madhavan, R., Koka, B., and Prescott, J. (1998). “Networks in transition: How Industry Events (Re)shape Interfirm Relationships”, Strategic Management Journal, Vol. 19(5), pp. 439-459.
    80. Merrifield, D.B. (2007). “Strategic Collaborations- Essence of Survival”, Research Technology Management, Vol.50 (2), pp. 10-14.
    81. Merz, M. A., He, Y., and Vargo S.L. (2009). “The Evolving Brand Logic: A Service-Dominant Logic Perspective”, Journal of the Academy of Marketing Science, Vol.37(3), pp.328-344.
    82. Michel, S., Brown, S. W., Gallan, A. S. (2007). “An Expanded and Strategic View of Discontinuous Innovations: Deploying a Service-Dominant Logic”, Journal of the Academy of Marketing Science, Vol. 36(1), pp.54-66.
    83. Morgan, G. (2006). Images of Organization, Sage Publications, US.
    84. Mulder, P. and Van Den Bergh, J. (2001). “Evolutionary Economic Theories of Sustainable Development”, Growth and Change, Vol.32(1), pp.110-134.
    85. Munasinghe, M. (2002). “The Sustainomics Trans-disciplinary Meta-framework for Making Development More Sustainable: Applications to Energy Issues”, International Journal of Sustainable Development, Vol.5(1/2), pp.125-182.
    86. Navickas, V., and Malakauskaite, A. (2009). “The Possibilities for the Identification and Evaluation of Tourism Sector Competitiveness Factors”, Inzinerine Ekonomika-Engineering Economics, Vol.1(1), pp.37-44.
    87. Nelson, K. A., (2004). “Consumer Decision Making and Image Theory: Understanding Value-Laden Decisions”, Journal of Consumer Psychology, Vol. 14(1&2), pp.28-40.
    88. Nelson, R.R. (1995). “Recent Evolutionary Theorizing about Economic Change”, Journal of Economic Literature, Vol.53(1), pp.48-90.
    89. Nijdam, N. A. (2005). Mapping Emotion to Color, University of Twente, Netherlands.
    90. Norgaard, R. B. (1984). “Co-evolutionary Development Potential”, Land Economics, Vol.60(2), pp.160-173.
    91. Nguyen, N. and Leblanc, G. (2001). “Corporate Image and Corporate Reputation in Customers' Retention Decisions in Services“, Journal of Retailing and Consumer Services, Vol.8(4), pp.227-236.
    92. Nilsson, P. A. (2002). “Staying on Farms: An Ideological Background”, Annals of Tourism Research, Vol.29(1), pp.7-24.
    93. Nordin S. (2003). “Tourism Clustering and Innoetour– Paths to Economic Growth and Development”, European Tourism Research Institute, Mid-Sweden University, Sweden.
    94. Novelli, M., Schmitz, B., and Spencer, T. (2006). “Networks, Clusters and Innovation in Tourism: A UK experience”, Tourism Management, Vol.27(6), pp.1141-1152.
    95. OECD (2001), Innovative Clusters, OECD Publishing, rue André-Pascal, France.
    96. OECD (2008a), Enhancing the Role of SMEs in Global Value Chains, OECD Publishing, rue André-Pascal, France.
    97. OECD (2008b), Tourism in OECD Countries 2008 - Trends and Polices, OECD Publishing, rue André-Pascal, France.
    98. OECD (2009), The Impact of Culture on Tourism, OECD Publishing, rue André-Pascal, France.
    99. OECD (2010), OECD Tourism Trends and Policies 2010, OECD Publishing, rue André-Pascal, France.
    100. Oppermann, M. (1996). “Rural tourism in Southern Germany”, Annals of Tourism Research, Vol.23(1), pp.86-102.
    101. Ou, L., Luo, M. R., Woodcock, A., and Wright, A. (2004). “A Study of Colour Emotion and Colour Preference. Part I: Colour Emotions for Single Colours”, Color Research & Application, Vol.29(3), pp. 232-240.
    102. Pansiri, J. (2008). “The Effects of Characteristics of Partners on Strategic Alliance Performance in the SME Dominated Travel Sector”, Tourism Management, Vol.29(1), pp.101-115.
    103. Parasuraman, A., Berry, L. L., Zeithaml, V.A. (1988). “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality”, Journal of Retailing, Vol.64(1), pp.12-40.
    104. Peppard, J. and Rylander, A. (2006). “From Value Chain to Value Network: Insights for Mobile Operators”, European Management Journal, Vol. 24(2), pp. 128-141.
    105. Pei, S., Zeng, Y., and Chang, C. (2004). “Virtual Restoration of Ancient Chinese Paintings Using Color Contrast Enhancement and Lacuna Texture Synthesis,” IEEE Transactions on Image Processing, Vol.13(3), pp. 416-429.
    106. Pitelis, C. and Pseiridis, A. (2007). “A Conceptual Framework for Firm Cooperation and Clusters, and Their Impact on Productivity”, Book Chapter in Regional Knowledge Economies: Markets, Clusters and Innovation, Edward Elgar, UK.
    107. Porter, M.E. (1998a). On Competition, Harvard Business School Press, Boston.
    108. Porter, M.E. (1998b). “Clusters and the New Economics of Competition”, Harvard Business Review, November-December, pp.77-90.
    109. Rosenfeld, S.A. (2001), “Backing into Clusters: Retrofitting Public Policies”, Integration Pressures: Lessons from Around the World, John F. Kennedy School Symposium, Harvard University, March 29-30.
    110. Russo, P.A., and Segre, G (2009). “Destination models and property regimes: An exploration”, Annals of Tourism Research, Vol.36(4), pp.587-606.
    111. Prebensen, N. K. (2007). “Exploring Tourists’ Images of a Distant Destination”, Tourism Management, Vol. 28(3), pp.747-756.
    112. Sandstrom, S., Edvardsson, B. , Kristensson, P. (2008). “Value in Use through Service Experience”, Managing Service Quality, Vol.18(2), pp.112-126.
    113. Sarker, S. and Lee, A. S. (2003). “Using a Case Study to Test the Role of Three Key Social Enablers in ERP Implementation”, Information & Management, Vol.40(8), pp.813-829.
    114. Shanks, G., and Parr, A. (2003). “Positivist, Single Case Study Research in Information Systems: a Critical Analysis”, Proceedings of the 11th European Conference on Information Systems, Naples, Italy, 16-21 June.
    115. Sharpley, R., and Vass, A. (2006). “Tourism, Farming and Diversification: An Attitudinal Study”, Tourism Management, Vol.27(5), pp.1040-1052.
    116. Spohrer, J., Maglio, J., Bailey, J. and Grubl, D. (2007). “Steps toward a Science of Service Systems”, Computer, Vol.40(1), pp.71-77.
    117. Spohrer, J. and Maglio, J., (2008). “The Emergence of Service Science: Toward Systematic Service Innovations to Accelerate Co-Creation of Value”, Production Operations Management, Vol.17(3), pp.238-246.
    118. Stabell, C and Fjekdstad, O. D. (1998). “Configuring Value for Competitive Advantage: on Chains, Shops and Networks”, Strategic Management Journal, Vol.19(5), 413-437.
    119. State Secretariat for Economic Affairs SECO (2008). The Federal Government’s Regional Policy, State Secretariat for Economic Affairs SECO, Bern. available at: http://www.swiss-contribution.admin.ch/hungary/ressources/resource_en_183849.pdf
    120. Sterman, J. (2000). Business Dynamics: Systems Thinking and Modeling for a Complex World, Irwin/McGraw-Hill, US.
    121. Solli, M., and Lenz, R. (2009). “Color Based Bags-of-Emotions”, Book Chapter in Computer Analysis of Images and Patterns, pp. 573-580.
    122. Suk, H., and Irtel, H. (2010). “Emotional Response to Color Across Media”, Color Research & Application, Vol.35(1), pp. 64-77.
    123. Taiwan Coalition of Service Industries, http://www.twcsi.org.tw/columnpage/service/definition.aspx, retrieval date: 2012.04.07.
    124. Taiwan Leisure Farms Development Association (2004). The Comprehensive Survey Report of Leisure Farms. Available at : http://www.coa.gov.tw/view.php?catid=1361
    125. Tian, C.H., Ray, B.K., Lee, J., Cao, R., and Ding, W. (2008).” BEAM: A Framework for Business Ecosystem Analysis and Modeling”, IBM System Journal, Vol.42(1), pp.101-114.
    126. Todeva, E. and Knoke, D. (2006). “Strategic Alliances and Models of Collaboration”, Management Decision, Vol.43(1), pp.123-148.
    127. Touray, K. and Jung, T. (2010). “Exploratory Study on Contributions of ICTs to Sustainable Tourism Development in Manchester”, Book Chapter in Information and Communication Technologies in Tourism 2010, pp. 493-505, Springer, Vienna.
    128. Tourism Bureau (2010a). Annual Survey Report of National Tourist in 2009, available at : http://admin.taiwan.net.tw/statistics/market.asp?relno=11
    129. Tourism Bureau (2010b). Business Report on B&B in 2009, available at : http://admin.taiwan.net.tw/statistics/month_show_2.asp?selno=57&selyear=2009&selmonth=12&sikey=2
    130. T.R. Ministry of Culture and Tourism (2007). Tourism Strategy of Turkey- 2023, T.R. Ministry of Culture and Tourism Publications, Ankara, Turkey, available at: http://www.kulturturizm.gov.tr/genel/text/eng/TST2023.pdf
    131. Tuan, C. L. (2007). “A Review of the Leisure Farm Development in Taiwan and the Future Development Strategies”, Agricultural Policy and Agricultural Situation, Vol. 177, pp.64-70.
    132. Vargo, S. L., and Lusch, R. F. (2004). “Evolving to a New Dominant Logic for Marketing”, Journal of Marketing, Vol.68(1), pp.1-17.
    133. Vargo, S. L., and Lusch, R. F. (2008). “Service-dominant Logic Continuing the Evolution”, Journal of the Academy of Marketing Science, Vol.36(1), pp.1-10.
    134. Vargo, S.L., Maglio, P.P., and Akaka, A.M. (2009). “On Value and Value Co-creation: A Service Systems and Service Logic Perspective”, European Management Journal, Vol.26(3), pp145-152.
    135. Veale, T., and Hao, Y. (2007). “Comprehending and Generating Apt Metaphors: a Web-driven, Case-based Approach to Figurative Language”, Proceedings of the National Conference of Artificial Intelligence, pp.1471-1476.
    136. Wanhill, S. (2000). “Small and Medium Tourism Enterprises”, Annals of Tourism Research, Vol.27(1), pp.132-147.
    137. Williams, T. (2005). “Cooperation by Design: Structure and Cooperation in Interorganizational Networks”, Journal of Business Research, Vol.58(2), pp.223-231.
    138. Winter, T. (2007). “Rethinking Tourism in Asia”, Annals of Tourism Research, Vol.34(1) , pp.27-44.
    139. Wolstenholme, E., Monk, D., McKelvie, D., and Arnold, S. (2007). “Coping but Not Coping in Health and Social Care: Masking the Reality of Running Organizations Beyond Safe Design Capacity”, System dynamics Review, Vol.23(4), pp.371-389.
    140. World Tourism Organization (WTO), http://unwto.org/, retrial date: 2010.11.13
    141. World Commission on Environment and Development (1987). Our Common Future. Oxford University Press, UK.
    142. Xin, J. H., Cheng, K., Chong, T., Tetsuya Sato, Taeko Nakamura, Kanij Kajiwara, and Hiroshi Hoshino (1998). “Quantifying Colour Emotion - What Has Been Achieved”, Research Journal of Textile and Apparel, Vol.2(1), pp. 46-54.
    143. Yang, C., and Chen. 2008. “Colored Visual Cryptography Scheme Based on Additive Color Mixing”, Pattern Recognition, Vol.41(10), pp. 3114-3129.
    144. Yang, C.Y. , Yuan, S.T. (2010). “Color Imagery for Destination Recommendation in Regional Tourism”, 2010 Pacific Asia Conference on Information Systems. Taipei, Taiwan. 2010, pp.1274-1285.
    145. Yeh, Y.C., Hsieh, P.H. and Yuan, S.T. (2010), “Metaphor-Based Alliance Partners Recommendation for Unique and Attractive Destination Image Building”. Proceedings of the 44th Hawaii International Conference on System Sciences – 2011, pp.1-11.
    146. Yin, R.K. (1994). Case Study Research: Design and Methods 2nd edition, Sage Publications, US.
    147. Yu¨ ksel, A., and Akgu¨ l, O. (2007). “Postcards as affective image makers: An idle agent in destination marketing”, Tourism Management, Vol.28(3), pp. 714-725
    148. Zeng, S.X., Xie, X.M. and Tam, C.M. (2010). “Relationship between Cooperation Networks and Innovation Performance of SMEs”, Technovation, Vol.30(3), pp.181-194.
    149. Zelenka, J (2009). “Information and Communication Technology in Tourism – Influence, Dynamics and Trends”, E + M EKONOMIE A MANAGEMENT, Vol.12(1), pp123-133.
    Description: 博士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097356502
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    650201.pdf3891KbAdobe PDF927View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback