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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54211

    Title: 自然的美—創業企劃
    Organic & Beautiful—Business Plan
    Authors: 束道慈
    Linda Shu
    Contributors: 何小台
    Chester Ho
    Linda Shu
    Keywords: 創業企劃
    Business Plan
    Date: 2011
    Issue Date: 2012-10-30 10:16:49 (UTC+8)
    Abstract: Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful ’s management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause – a cause that is increasingly embraced nationwide. Further, as customers see the Company’s top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.
    1. Executive Summary 1
    2. General Company Description 4
    3. Products and Services 6
    4. Marketing Plan 9
    5. Management Team 24
    6. Financial Plan 26
    7. Appendices 38
    8. References 45
    Reference: 1. IBISWorld Industry Report. “Cosmetics & Beauty Products Manufacturing in the US” February 2012
    2. Fidelman, Charlie. The Gazette. “Beware of cosmetics, author says.” July 12, 2009. Obtained at http://tinyurl.com/kwdcdl.
    3. LOHAS. “LOHAS background.” Obtained at: http://www.lohas.com/about.htm
    4. Shin, Annys. Washington Post. “Green-Living Firms Try For Mainstream Balance.” June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html
    5. Ibid.
    6. IBISWorld. “E-Commerce and Online Auctions in the U.S.” March 11, 2010.
    7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html
    8. London Daily Telegraph. “Healthy, Wealthy and Wise Inc.” March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8
    9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm
    10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933018
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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