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Organic & BeautifulâBusiness Plan
|Issue Date: ||2012-10-30 10:16:49 (UTC+8)|
|Abstract: ||Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful âs management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause â a cause that is increasingly embraced nationwide. Further, as customers see the Companyâs top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.|
1. Executive Summary 1
2. General Company Description 4
3. Products and Services 6
4. Marketing Plan 9
5. Management Team 24
6. Financial Plan 26
7. Appendices 38
8. References 45
|Reference: ||1. IBISWorld Industry Report. âCosmetics & Beauty Products Manufacturing in the USâ February 2012
2. Fidelman, Charlie. The Gazette. âBeware of cosmetics, author says.â July 12, 2009. Obtained at http://tinyurl.com/kwdcdl.
3. LOHAS. âLOHAS background.â Obtained at: http://www.lohas.com/about.htm
4. Shin, Annys. Washington Post. âGreen-Living Firms Try For Mainstream Balance.â June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html
6. IBISWorld. âE-Commerce and Online Auctions in the U.S.â March 11, 2010.
7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html
8. London Daily Telegraph. âHealthy, Wealthy and Wise Inc.â March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8
9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm
10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010.
|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0099933018|
|Data Type: ||thesis|
|Appears in Collections:||[國際經營管理英語碩士學程IMBA] 學位論文|
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