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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/54288
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54288

    Title: 會展廠商之創新技術持續使用意願研究
    Research on the continuance intention of companies attending exhibitions to use innovative technology
    Authors: 陳奕君
    Contributors: 洪叔民
    Keywords: 持續使用意願
    continuance intention
    information quality
    system quality
    user satisfaction
    IS success model
    personal innovativeness
    Date: 2011
    Issue Date: 2012-10-30 10:39:13 (UTC+8)
    Abstract: 本研究以針對B2B資訊系統設計之資訊系統成功模型(IS Success Model)作為假設架構,探討使用者滿意度與持續使用意願間的關係,並加入個人創新特質做為影響持續使用意願之假設,在研究架構中,分別探討資訊品質與系統品質與使用者滿意度的關係,以及使用者滿意度與個人創新特質分別對持續使用意願的關係。
    本研究透過問卷法抽樣進行資料蒐集,選擇2010台北國際電子產業科技展之參展廠商作為研究對象,在回顧大量文獻與研究架構,並且排除無效問項後,進行問卷調查與分析,總共回收117份有效問卷,以PLS(Partial Least Squares)法進行分析後,得到以下結論:
    This research, based on the IS Success Model proposed by DeLone and McLean(1992), the B2B information system regarding the relationship between user satisfaction and continuance usage. Personal innovativeness was added to test its relationship with continuance usage. Within the hypothesized framework, the impacts of latent variables in system quality and information quality on user satisfaction are examined and tested, respectively.
    The research is conducted through sampling by a survey from companies attending the 2010 Taipei International Electronics Show. Of 121 samples collected, 117 are effective. By analyzing the samples with the PLS (Partial Least Squares) method, the research concluded the following:
    User satisfaction is positively influenced by system quality and information quality, which represents the characteristics of the information system itself and the form of information produced by the information system respectively. User satisfaction, together with personal innovativeness of the users, positively influence the continuance intentions to use the information systems.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099355036
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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