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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/54288
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54288


    Title: 會展廠商之創新技術持續使用意願研究
    Research on the continuance intention of companies attending exhibitions to use innovative technology
    Authors: 陳奕君
    Contributors: 洪叔民
    陳奕君
    Keywords: 持續使用意願
    資訊品質
    系統品質
    使用者滿意度
    資訊系統成功模型
    個人創新特質
    continuance intention
    information quality
    system quality
    user satisfaction
    IS success model
    personal innovativeness
    Date: 2011
    Issue Date: 2012-10-30 10:39:13 (UTC+8)
    Abstract: 本研究以針對B2B資訊系統設計之資訊系統成功模型(IS Success Model)作為假設架構,探討使用者滿意度與持續使用意願間的關係,並加入個人創新特質做為影響持續使用意願之假設,在研究架構中,分別探討資訊品質與系統品質與使用者滿意度的關係,以及使用者滿意度與個人創新特質分別對持續使用意願的關係。
    本研究透過問卷法抽樣進行資料蒐集,選擇2010台北國際電子產業科技展之參展廠商作為研究對象,在回顧大量文獻與研究架構,並且排除無效問項後,進行問卷調查與分析,總共回收117份有效問卷,以PLS(Partial Least Squares)法進行分析後,得到以下結論:
    使用者對於資訊系統的滿意度與系統品質及資訊品質呈現正相關,當資訊品質越高,也就是資訊系統產出的資訊之品質越好時;使用者滿意度會越高;當系統品質越高時,也就是資訊系統本身的特性越好時,使用者滿意度會越高。本研究更進一步發現,資訊系統持續使用意願受到使用者滿意度及個人創新特質影響,使用者滿意度與持續使用意願有正相關,滿意度越高時,持續使用的意願會越高;個人創新特質與持續使用意願也呈現正相關,當使用者之個人創新特質越強烈時,持續使用資訊系統的意願會越高。
    This research, based on the IS Success Model proposed by DeLone and McLean(1992), the B2B information system regarding the relationship between user satisfaction and continuance usage. Personal innovativeness was added to test its relationship with continuance usage. Within the hypothesized framework, the impacts of latent variables in system quality and information quality on user satisfaction are examined and tested, respectively.
    The research is conducted through sampling by a survey from companies attending the 2010 Taipei International Electronics Show. Of 121 samples collected, 117 are effective. By analyzing the samples with the PLS (Partial Least Squares) method, the research concluded the following:
    User satisfaction is positively influenced by system quality and information quality, which represents the characteristics of the information system itself and the form of information produced by the information system respectively. User satisfaction, together with personal innovativeness of the users, positively influence the continuance intentions to use the information systems.
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    Description: 碩士
    國立政治大學
    企業管理研究所
    99355036
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099355036
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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