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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54352

    Title: 加我為好友-- 社群網路外部性之經濟分析
    Add Friends -- The Economic Analysis of Social Networks.
    Authors: 陳珮瑜
    Chen, Pei Yu
    Contributors: 周德宇
    Chou, Te Yu
    Chen, Pei Yu
    Keywords: 社群網站
    Social network sites
    Utility function
    Ntwork externalities
    Date: 2011
    Issue Date: 2012-10-30 10:46:55 (UTC+8)
    Abstract: 本研究分析消費者如何在不同的社群網路間作出選擇,當用戶使用社群網站的同時,產生與朋友互相連結、分享資訊、聯絡感情等正面網路外部性,且此外部性隨著社群網站的功能越強大、隱私設定越開放而大幅增加,使用戶使用越開放的平台產生的效用越高。
    但此現象同時帶給使用者相對程度的威脅:越開放的平台越無法對隱私權進行有效控制,換言之,越開放的平台越 「不願意」 對隱私權進行規範。隨著新興社群網站漸趨開放,用戶一方面享受朋友高度連結產生的正面效用,另一方面承受失去個人隱私權帶來的負面效用。且當重大侵犯隱私權事件發生,此正面外部性將如同雙面刃般轉化為傷害用戶的利器,其高度的好友連結度反而用戶間無一倖免產生強烈的效用損失。
    This thesis analyzes social network asoption by consumers. The linkage with friends is nodeled as positive network effect. That is , the higher the amount of friends a user connects on a social network site, the higher the extra benefits she derives other than the direct ututility via usage.
    On the other hand, as new social network sites demonstrate: openness inproves connecting potential but gives way to privacy cncern.A privacy breaching event will rattle the socialty connected group to a drastic degree.
    Throung the interaction of both the positive and the negative network effects, we find that many types of social network equilibrium can be sustained.
    Reference: 一、中文部分

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    Community vs. Social Network http://lithosphere.lithium.com/t5/Lithium-s-View/Community-vs-Social-Network/ba-p/5283

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    美國comScore研究機構 http://www.comscore.com/

    美國網路調查機構Pew Research Center 2010年網路使用報告http://www.pewinternet.org/~/media//Files/Reports/2012/PIP_Privacy_management_on_social_media_sites_022412.pdf

    創世紀市場研究2011年09月月刊 http://news.ixresearch.com/?p=4655

    全球網路資訊公司Global Alexa Page Ranking http://www.alexa.com/topsites/global;1

    創世紀「ARO網路測量研究」2011 年09月月刊報告書。 http://news.ixresearch.com/?p=4655

    InsigntXplorer 創世紀「ARO網路測量研究」2012年1月的月刊報告書http://news.ixresearch.com/?p=5079

    根據調查網站Compete.com http://www.compete.com/us/

    Google Trend http://trends.google.com/websites?q=facebook.com%2C+www.wretch.cc&geo=TW&date=all&sort=1


    Description: 博士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099255027
    Data Type: thesis
    Appears in Collections:[財政學系] 學位論文

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