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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54442


    Title: 日光快餐車加盟商業企劃
    Business plan for sunlight food truck franchise
    Authors: 方豪
    Fang, Hao (Howard)
    Contributors: 吳文傑
    Wu, Jack
    方豪
    Fang, Hao (Howard)
    Keywords: 日光快餐車加盟商業企劃
    日光
    快餐車
    加盟
    日光快餐車
    Business Plan for Sunlight Food Truck Franchise
    Franchise
    Sunlight
    Sunlight Food Truck
    Food Truck
    Date: 2011
    Issue Date: 2012-10-30 11:01:20 (UTC+8)
    Abstract: 1. Executive Summary 1
    1.1. Mission 2
    1.2. Objective 2
    2. Company Summary 3
    2.1. Company Ownership 3
    2.2. Start-up Summary 3
    2.3. Business Concept 3
    2.3.1. Product 4
    2.3.2. Channel 4
    2.3.3. Franchise 5
    3. Market Analysis Summary 5
    3.1. Competitor Analysis 7
    3.2. Target market segment and strategy 7
    4. Strategy and Implementation Summary 12
    4.1. Business model 14
    4.2. Marketing Strategy 16
    4.2.1. Strengths 17
    4.2.2. Weaknesses 17
    4.2.3. Opportunity 17
    4.2.4. Threats 17
    4.3. Sales Strategy 18
    4.3.1. Appearance 18
    4.3.2. Location 22
    4.3.3. Time of doing Business 27
    4.3.4. Price 27
    4.4. Supply Centralized - Kitchen 27
    4.5. Operation (Franchise) 28
    4.6. Timeline 28
    5. Management 28
    5.1. Human Resource Structure 29
    5.2. Personnel 29
    6. Financial Plan 30
    6.1. Start-up Funding 30
    6.2. Sales Forecast 30
    6.3. Break-Even Analysis 30
    6.4. Projected Profit & Loss 31
    7. Reference 32
    Appendix
    Table: Milestone ……………………………………………………………...............33
    Table: Start-up Funding ………………………………………………………………34
    Table: Sales Forecast …………………………………………………………………35
    Table: Profit & Loss ………………………………………………………………….36
    Reference:  Tsai, Chang-Ching, and Hsu, Shu-Fen. “A study of the relationship between experienced value and brand performance of gourmet restaurant customers in metro area of Taiwan” Journal of Commercial Modernization, Vol.6, No.2 (2011): 43 – 58

     財團法人商業發展研究院/經濟部商業司, 2010年商業服務業年鑑 (2010): 113 – 142

     http://homeni.pixnet.net/blog/post/17473834-%E7%94%9F%E5%91%BD%E4%B8%AD%E7%9A%84%E4%BB%96%E9%84%89%E7%88%B6%E6%AF%8D source of picture on page (Page 21- 一般餐車)

     http://140.136.114.206/blog3/archives/000751.html source of picture on page (Page 21- 一般餐車_2)

     http://travel.udn.com/mag/travel/storypage.jsp?f_ART_ID=31516 (Page 23 -改裝餐車_1)

     http://mobile.autonet.com.tw/cgi-bin/file_view.cgi?b2010746120201 (Page 23 - 改裝餐車_2)

     http://www.travelclassroom.net/2011/03/taipei-hotels-recommendation-part-4.html (Page 27 - 忠孝)

     http://blog.chinatimes.com/dunway999/archive/2012/03/01/877397.html (Page 28 - 忠孝2)
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933027
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933027
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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