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    题名: 製造業服務化轉型模式之研究 -以台達集團中達電通客戶為例
    Research on the transformation of servitization for a manufacturing corporate–A case study on the Customers of Delta GreenTech (a Delta Group Company)
    作者: 游文人
    贡献者: 周宣光
    游文人
    关键词: 製造業服務化
    企業轉型
    結構－行為－績效
    結構方程式模型
    日期: 2011
    上传时间: 2012-10-30 11:21:12 (UTC+8)
    摘要: 2008年全球金融海嘯之後，製造業隨著產品的生產變成大批量定制方式，產品的利潤空間越來越受到擠壓，而服務價值所佔的比重需求越來越大，因此服務的增值變成傳統製造業所追求的重點，而逐漸形成製造與服務相融合的新產業形態－服務型製造。服務型製造商向客戶提供的不僅僅是產品，還包括產品的服務，或整體解決方案，也包括圍繞產品生產的各類服務。
    透過本研究所設計中國大陸製造業服務化問卷調查，收集到 205 家企業總經理或總經理指定的發言人的意見。以產業組織理論中著名的「結構－行為－績效模型（Structure－Conduct－Performance Paradigm, SCP）」理論，做為製造業服務化的模型，並以結構方程模型(SEM)作為實證工具，檢驗五個假說：
    H1：製造業環境因素影響製造業服務化需求程度
    H2：市場結構集中度愈大，製造業服務化需求程度愈小
    H3：企業愈重視製造業服務化，其品牌形象則愈高
    H4：製造業服務化程度愈高，則銷售業績會提高
    H5：企業品牌形象愈高，則銷售業績會提高
    實證結果顯示H1及H4不成立，而H2、H3及H5成立。由假說二成立顯示市場結構和製造業服務化之間存在負向關係，意即市場集中度愈小的廠商愈有傾向採行製造業服務化，而影響是否採行製造業服務化的因素。假說三及假說五的成立說明製造業服務化對銷售業績並未有直接關連，而是透過影響品牌形象後而增加銷售業績，因此存在著間接關係。
    而造成製造業服務化與經營績效的因果關係之關鍵因素，本研究實證指出產品複雜度為市場結構構面中影響最大的因素；製造業服務化構面則以品牌行銷影響力最大，至於品牌形象構面因素中以公司形象最具影響力；而業績銷售構面則以營業淨利及營業額成長同樣重要。
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    描述: 博士
    國立政治大學
    資訊管理研究所
    97356507
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097356507
    数据类型: thesis
    显示于类别:[資訊管理學系] 學位論文

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