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    Title: 台灣精品養生會館之商業企劃書
    MassageLuxe Taiwan: A Spa Revolution
    Authors: 林珍玉
    Jennifer Lynn Biondo
    Contributors: 何小台
    Chester Ho
    林珍玉
    Jennifer Lynn Biondo
    Keywords: 台灣精品養生會館之商業企劃書
    精品
    養生
    會館
    商業企劃書
    精品養生會館
    MassageLuxe Taiwan: A Spa Revolution
    MassageLuxe Taiwan
    MassageLuxe
    A Spa Revolution
    Spa
    Revolution
    Date: 2011
    Issue Date: 2012-10-30 11:44:47 (UTC+8)
    Abstract: MassageLuxe Taiwan (MLT) is a franchise of MassageLuxe International (MLI). MassageLuxe Taiwan plans to open its first location in Taipei in 2012. The first location will be the flagship salon and serve as a model to franchises to be sold throughout Taiwan. MassageLuxe Taiwan will acquire area developers in prominent cities such as Taichung, Tainan, and Kaohsiung. MassageLuxe Taiwan also has first rights to China and Singapore and plans to expand into these areas within the next 3 years.
    Jennifer Biondo is the Master Franchisor of MassageLuxe Taiwan. This business plan outlines the strategy for entering the Taiwan market and acquiring investors for the flagship location.
    1. EXECUTIVE SUMMARY - 1 -
    1.1. Missions - 1 -
    1.2. Company Objectives - 1 -
    1.3. Investment Highlights - 2 -
    2. COMPANY SUMMARY - 4 -
    2.1. Business Overview - 4 -
    2.2. The Opportunity - 4 -
    2.3. Service Offering - 6 -
    3. MARKET OVERVIEW - 7 -
    3.1. Objectives - 8 -
    3.2. Market Analysis - 8 -
    3.3. Strategy - 10 -
    3.4. Tactics - 11 -
    3.5. Branding - 13 -
    4. Business Strategy - 15 -
    4.1. Franchising - 15 -
    4.2. Strategic Partnerships - 16 -
    4.3. Revenue Model - 16 -
    4.4. Growth Model - 17 -
    5. Organizational Structure - 17 -
    6. Financial Plan - 18 -
    6.1. Important Assumptions - 18 -
    6.2. Break Even Analysis - 19 -
    6.3. Projected Income Statement and Cash Flow - 20 -
    6.4. Sales Forecast and Assumptions - 28 -
    6.5. Investment Requirements - 29 -
    REFERENCE - 30 -
    Reference: Intelligent Spas Pte, Ltd, Singapore (2007); Spa Industry Profile Taiwan 2006-2008
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    93933039
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098933039
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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