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The implementation challenge of corporate social responsibility:case study of Acer's Striving to Enter DJSI component list
Hsieh, Shu Shu
Kuo, Biing Shen
Hsieh, Shu Shu
DJSI, Dow Jones Sustainability Index
CSR, Corporate Social Responsibility
|Issue Date: ||2012-12-03 11:23:57 (UTC+8)|
The notion of ``Corporate Social Responsibility`` (CSR) has come to fall into place as a driver to sustain any companies' growth. While there have been lacking well recognized criteria to assess performance of companies that put CSR into actions, it has been found that their associated financial performance frequently signals the efforts. As a result, whether to be able to be listed in publicly accessible financial sustainability indexes provides a convenient yardstick for the companies enforcing the notion.
In this study, given a goal to be a component in the Dow Jones Sustainability Index (DJSI), we evaluate in depth why Acer, an international brand personal computer company, has been motivated to assume the CSR as well as pursue the goal. The value-chain model is applied to gauge the strength and weakness in managements presently facing Acer. Serving other Taiwanese companies equally well, our analyses contribute to identify various dimensions in the value chain on which the company could make good improvements.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0098932059|
|Data Type: ||thesis|
|Appears in Collections:||[經營管理碩士學程EMBA] 學位論文|
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