總統是國家元首，對外代表國家，對內依法統治，是我國憲政體制下最重要也是權力最大的行政首長。總統接受選民付託，應當致力於提升民眾福祉與創造光明的國家前景。因此，總統施政表現的良窳，不但攸關國家機構的順利運作，也與民眾生活密切相關。民眾對總統的滿意度，是民眾對於總統表現之意見反映，也是給予總統的評鑑，然而國內對於此一領域的研究並不多見。在台灣以民主選舉產生國家領導人已成為常態的情況下，實有必要對總統滿意度進行定期且有系統的調查，以長期累積研究資料。本研究希望以三年的時間，結合質性以及量化的研究，研擬適當的測量工具，以檢視民眾對總統表現滿意度的持續與變遷情形、探討影響我國民眾對總統滿意度的各種可能因素、觀察總統滿意度與政策推行之間的關係，以及其他可能的政治效果。 President is the head of state who represents the country and rules the country by law. President is also the most important chief executive under our constitutional system. Delegated by the voters, the president should endeavor to improve public well-being and create a bright future for the country. Therefore, the performance of the president is not only relevant to the functioning of national institutions, but also closely related with people's daily lives. Presidential popularity reflects people’s satisfaction toward the president, as well as the evaluation of the president. However, study about presidential popularity is rare in Taiwan. Given the situation that democratically elected president has become a norm in Taiwan, conducting regular and systematic surveys to accumulate long-term data are essential to the study of presidential popularity. This three-year project intends to utilize both quantitative and qualitative approaches—such as panel studies and focus group interviewing—to study presidential popularity. Specifically, it aims to develop new measurement for presidential popularity, examine the continuity or fluctuation of public opinion, detect the connection between policy implementation and presidential popularity, as well as explore the influential factors that affect presidential popularity.