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    Title: 大台北地區系統保全定價策略
    The pricing strategy for system security industry in Taipei district
    Authors: 高國峰
    Kao, Kuo Feng
    Contributors: 郭維裕
    高國峰
    Kao, Kuo Feng
    Keywords: 系統保全
    競爭策略
    保全定價策略
    system security
    competitiveness
    security pricing strategy
    Date: 2011
    Issue Date: 2013-01-02 13:22:27 (UTC+8)
    Abstract: 保全業近年來在消費者認同度上升以及政府輔導下,以快速的成長達到目前的成熟市場,進入了完全競爭的市場結構。但保全業的種類繁多,各類經營模式與獲利方式皆不同,可惜多數的業者多以削價競爭為期主要競爭策略。
    目前保全業者以系統保全與駐警保全為主要兩大服務項目,因其經營特性與方向大不相同,故業者多單獨經營單項業務。而系統保全業者具有資本集中、技術密集及市場應用領域廣泛的特性;其經營特殊性在於初期必須投入龐大的資金,待達到經濟規模後,獲利的成長比率將遠高於營業額的成長比率,其潛在價值在於所擁有的客戶數。所以系統保全業者在經營上所需考量的角度與變化更多,頗值得討論;又系統保全另一特色為區域精耕,大台北地區又為各家保全業者必爭之地,故本研究就鎖定大台北地區的系統保全業者為研究範疇。
    目前市場現況因陷入降價促銷的競爭策略,導致公司獲利大幅下降,只能變相降低人力成本,致使服務品質不佳,人員流動過大的惡性循環中。所以本研究將利用在財務會計領域中最常見的損益兩平計算概念,以政府法規規定的最低資本額設算,輔以實務上的經營現況假設,加以分析、整理後,尋找出在競爭市場中的合理價格區間。
    本研究在找出結論後,希望能提供以下建議供業者與相關政府單位參考:
    1.定價策略不宜大幅偏離常軌。
    2.應合理合法提供人員薪資與福利,壓低人力成本創造盈餘容易造成人員流動過大
    與違法之嫌。
    3.獲利若遠低於市場報酬率時,應考量資金妥善配置。
    4.應提昇消費者對合理保全價格的認同。
    5.法規應更詳細區分系統保全業者所必須擔負的責任義務。
    In recent years, the security services industry has been rapidly growing and become mature and keenly competitive through the consumers’ highly demand and supports from the government. Due to the huge variety of the of security services category, the model of business operations and strategy of margins are also different accordingly. In such circumstances, unfortunately, price reduction becomes one of the main strategies to win the competitiveness for most of the security services company in the market.

    In the current market, there are two major services category which are system security and on-site guardians. In terms of the nature of the services for these two categories are varied, the security services company basically operate only one single category. The system security requires huge capital investment in the initial stage to establish the application system and its growth ratio of profitability will become higher than the growth ratio of sales revenue after its client size reaches certain economic scale. The characteristics of system security are obviously based upon the intensiveness of capital, high density of technology and wide scale of application. The potential value of system security depends upon the number of clients which company possess. Therefore, the system security company has to consider more and put more efforts on the complexity of business operations, and which is one the key subject being studied. This research and study will be focused on the category of system security and Taipei district based upon two major reasons: one is the degree of the penetration of system security in the market and the other is Taipei is most competitive district in this industry.

    As mentioned, price reduction becomes the key strategy to gain the market share but this also results in the drastic dropping of profitability which forces the company to reduce the personnel cost. Such kind of cost reduction approaches also bring out the worse service quality and high personnel turnover. Thus the purpose of this study is to figure out the most feasible and applicable pricing strategy in such competitive market by using the general accounting concept of break-even methodology under the considerations of minimum regulatory capital requirement and the current operational practice.

    I hope that the findings of this study can provide the following suggestions to the industry and government:

    1.The pricing strategy should not far deviate from the
    market norms。
    2.The company should offer reasonable and legitimate
    compensation package to the employees. To make profits by
    lower down the personnel costs will cause the high
    turnover rate and bear the risks of violating the labor
    law.
    3.The capital allocation must be carefully reviewed and
    allocated if the net profit is much lower than returns.
    4.It is necessary to promote the concept of reasonable
    pricing to gain the acceptance of consumers.
    5.There should be clear and crystal regulations to stipulate
    the liability and obligation of system security company.
    第一章 緒論 1
    第一節 前言 1
    第二節 研究背景 2
    第三節 研究動機 3
    第四節 研究目的 4
    第五節 研究限制 5
    第二章 文獻探討 6
    第一節 馬斯洛的需求理論 6
    第二節 集體安全理論(Collective Security Theory) 8
    第三節 大眾化私人財產理論 9
    第四節 相關法律規定保全業法與施行細則 9
    第三章 研究方法 22
    第一節 研究方法 22
    第二節 研究架構 24
    第三節 研究流程 25
    第四章 個案分析 27
    第一節 系統保全產業現況 27
    第二節 損益兩平計算 30
    第三節 市場併購損益兩平 35
    第四節 營運期間損益兩平計算 38
    第五章 結論與建議 42
    第一節 結論 42
    第二節 建議 42
    參考文獻 46
    Reference: 參考文獻
    中文部分
    1.王至誠(2000),『台灣地區保全業經營管理的特性與問題之研究』,國立中山
    大學管理學院高階經營碩士班碩士論文。
    2.王建民(1998),『台灣區保全業調查報告』,台北銀行經濟研究室。
    3.中興保全股份有限公司(2006),『邁向資訊科技保全服務』,2006年全國保
    全論壇論文集。楊士隆、何明洲、傅美惠(2005),『保全概論』,五南圖書出
    版股份有限公司出版 。
    4.中興保全股份有限公司(2010),九十九年年報,公開資訊觀測站。
    5.李侑晉(2006),『保全業競爭策略之研究-以S保全公司為例』,逢甲大學經
    營管理學院碩士在職專班碩士論文。
    6.李震山、鄭善印、許春金、李永然、高永昆(2005),『保全業與治安-法制建
    構與犯罪抗制』,五南圖書出版股份有限公司出版。
    7.侯超明(1997),『我國保全業之研究-現況問題之解決與發展趨勢之探討』,
    中央警察大學碩士論文。
    8.洪慶麟(2005),『保全業評鑑對保全業的影響與因應之道』,逢甲大學經營管
    理碩士在職專班碩士論文。
    9.高政昇、傅美惠(2006),『保全業管理法制之研究』,風險社會與安全管理學
    術研討會。
    10.陳聯寶(2008),『保全業競爭策略分析-以中鋼保全為例』,國立中山大學
    管理學院高階經營碩士學程在職專班碩士論文。
    11.陳靜慧(2006),『保全業維護治安之功能與角色研究-以高雄市為例』,國
    立中正大學犯罪防治所碩士論文。
    12.章光明、黃啟賓(2003),『現代警政-理論與實務』,揚智文化事業股份有
    限公司出版。
    13.黃俊能(2011),『產業經濟分析探討台灣地區保全產業之現況與發展』,
    2011保全產業高峰論壇論文集。
    14.郭志裕(1998),『保全業之理論與實務』,正信出版社。
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    份有限公司出版。
    16.楊士隆、何明洲、傅美惠(2005),『保全概論』,五南圖書出版股份有限公
    司出版。
    17.趙金平(2006),『保全業經營發展策略之探討』,國立台灣科技大學碩士論
    文。
    18.謝安田(1998),「企業研究方法論」,私立中國文化大學商學院,台北。

    英文部分
    1.Bain, J. S., 1951, Relation of Profit Rate to Industry Concentration: American Manufacturing, 1936-1940, Quarterly Journal of Economic, Vol.65, 1951, pp.293-324.
    2.Benaroch, M. and Kauffman, R. (1999). "A case for using option pricing analysis to evaluate information technology project investments." Information Systems Research 10(1): 70-86.
    3.Charles T. Horngren, Srikant M. Datar, George Foster, Madhav Rajan and Christopher Lttner, 2009, “Cost Accounting: A Managerial Emphasis,” 13th ed..
    4.David A. Aaker(1995). Strategic Market Management. NY, John Wiley & Sons, Inc. P.134.
    5.Jonathan Berk and Peter DeMarzo, 2010, “Corporate Finance,” 2th ed., Global ed.,
    6.Newman, W. H., & Logan, J. P. 1971. Strategy, policy and central management. CI:South Western Publishing Company.
    7.O’Block, Robert L., (1981).”Security & crime Prevention” st. Louis: The V. S Mosby Company.
    8.O’shea, T. C., (2000). The efficacy of home security measures. American Journal of Criminal Justice Vol. 24 NO.2, 155-167.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    99932122
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099932122
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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