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    Title: 帝國搖旗,國族吶喊:棒球勞動國際分工與運動國族論述之轉變
    Authors: 劉昌德
    Contributors: 政大新聞系
    Keywords: 運動全球化;新文化勞動國際分工;資本國族主義;棒球;王建民
    globalization of sports;NICL;capitalist nationalism;baseball;Chien-ming Wang
    Date: 2008-06
    Issue Date: 2013-01-25 16:57:55 (UTC+8)
    Abstract: 美國聯棒大聯盟(MLB)在台灣的勞動與消費市場,隨著旅美球員增加與優異表現,於2000年代中期前後快速擴張,構成了MLB在本地的「新文化勞動國際分工」(NICL)。此類全球跨國運動產業的形成,需要各地社會意識型態的搭配;近兩年台灣媒體再現中的「王建民現象」,正呈現出一種配合MLB擴張的「資本國族主義」論述。對比近年與過去的國際棒球賽事與旅外球員的媒體報道,發現此一論述的成形時間與臺灣進入MLB的NICL生產方式約莫同時,而其內涵具有以MLB為中心、透過帝國之眼建構自身認同與棒球世界視觀特性,因而逐漸再结構為對全球資本帝國的協同、而非抵抗。
    As a result of the increasing number and excellent performance of Taiwanese players at the Major League Baseball (MLB), the American professional baseball has successfully expanded its labor pool and market in Taiwan since the mid 2000s. The development of the global sporting industry by recruiting migrant elite athletes, which constitutes the <||>new international division of cultural labor (NICL),<||> requires the collaboration of mainstream ideology in various societies. This paper examines the formation of MLB's NICL in Taiwan, and how the nationalist discourse embedded in the media's coverage and online discussions of Chien-ming Wang in recent years has associated, rather than resisted, the growth of transnational sporting corporation. Compared to the traditional sporting nationalism represented by relating news reports in local newspapers during 1980s and 1990s, nowadays the discourse of <||>capitalist nationalism<||> in Taiwanese baseball has been transformed into a worldview through <||>imperialist eye<||> that regards MLB as the center or the highest arena and the unique measurement of baseball.
    Relation: 台灣社會研究季刊, 70, 33-77
    示威就是傳播, 台灣社會研究, pp.263-302
    Data Type: article
    Appears in Collections:[Department of Journalism ] Periodical Articles

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