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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/56844


    Title: 新產品設計與開發管理之研究
    New Product Design and Develop Management
    Authors: 紀中元
    Jih, Jong Yuan
    Contributors: 季延平
    紀中元
    Jih, Jong Yuan
    Keywords: 新產品設計開發
    管理模式
    New product design and develop
    management
    Date: 2012
    Issue Date: 2013-02-01 16:50:56 (UTC+8)
    Abstract: 根據Griffin(1997)所述,任何一個企業的起點都是成功地將一項新產品上市開始,而為了維持企業長期的獲利,企業必須持續開發及商業化其他成功的商品,或是至少也應該改良現有產品使其更符合顧客的需要。而上述這些行動都是屬於新產品設計與開發管理。由此可知,新產品設計開發與管理的重要性,不僅影響企業當下的競爭能力,更是關係企業長期的獲利能力,顯然新產品的設計開發與管理對於企業永續的生存發展十分重要。有鑒於此,本研究乃依循此重要觀念而進行,本研究乃從新產品開發的管理行動、個案公司對新產品開發的管理現況、未來管理模式與機制等三方向進行分析,以期益於個案公司新產品設計開發的管理績效與整體營運成長之目的。除此,本研究亦期經由本個案公司的深入探討,可提供學術研究與企業實務相關的參考,而利於光學產業與新產品設計開發與管理的研究領域之發展。
    Reference: 1. Edgar H. Schein, How Can Organizations Learn Faster?
    The Challenge of Entering the Green Room, Sloan Management Review, January, 1993.
    2. John P. Kotter, Leading Change: Why Transformation Efforts Fail, Harvard Business Review 73,no.2 March–April , 1995, pp59–67.
    3. Lewin, K. Field theory in social science; selected theoretical papers. D. Cartwright (Ed.). New York: Harper & Row, 1951.
    4. Merle Crawford and C. Anthony Di Benedetto, New Products Management, McGraw-Hill/Irwin, 2010.
    5. Michael E. McGrath, Setting the PACE in Product Development: A Guide to Product and Cycle-time Excellence, Butterworth-Heinemann, 1996.
    6. Michael E. Porter, "What is Strategy?", Harvard Business Review, Nov-Dec 1996, pp. 61-78.
    7. Michael E. Porter, From Competitive Advantage to Corporate Strategy, Harvard Business Review 43 (May 1987).
    8. Myrup Andreasen, Integrated Product Development, Springer-Verlag, 1987.
    9. Philip Kotler and Kevin Keller, Marketing Management, 14ed., Prentice Hall, 2011.
    10. Robert G. Cooper, Elko J. Kleinschmidt, New Products: The Key Factors in Success, South-Western, 1990.
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    99932408
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099932408
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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