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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/57002
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/57002


    Title: A Study on the Communicative Effectiveness of Graphic Warning Labels on Tobacco Packages in Taiwan
    Authors: nccur
    賴建都;黎佩芬
    Lai, Chien-Tu;Li, Pei-Fen
    Contributors: 政大廣告系
    Date: 2010-01
    Issue Date: 2013-02-27 14:32:44 (UTC+8)
    Abstract: The World Health Organization adopted the first global public health treaty, the Framework Convention on Tobacco Control (FCTC FCTC Framework Convention on Tobacco Control
    FCTC Fleet Combat Training Center
    FCTC Frankston Clay Target Club ), on May 21, 2003, during its 56th conference. The main purpose of the framework is to protect people from tobacco hazards by undertaking effective legislative and administrative measures and through international collaboration. Article 11 of the FCTC specifies that health warnings and messages on tobacco product packaging and labeling should be large, clear, obvious and concise; they should make up no less than 30% of the major visible area and be approved by a responsible governmental administrative authority (Strahan et al., 2002).
    Relation: China Media research, 17(1), 25-38
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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