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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/57146


    Title: 從美國有線電視經驗,思考台灣雙寡占系統競爭未來
    Authors: 曾國峰
    Tseng, Kuo-Feng
    Contributors: 政大廣電系
    Keywords: 有線電視;多樣化;價格;雙寡占;競爭
    Competition;Cable television;Duopoly;Price;Diversity
    Date: 2010-01
    Issue Date: 2013-03-14 09:17:30 (UTC+8)
    Abstract: 本研究比較88家雙寡占與191家獨占的美國有線電視系統,結果發現收視戶數目與住戶密度是影響雙寡占市場能否維持的主要因素;一區兩家雙寡占的有線電視系統比一區獨占的系統,提供較低的基本月費、較多的頻道數目與多樣化的選擇;不過,同時也發現,雙寡占有線電視系統的競爭時間愈久、兩者規模大小差距愈大,競爭強度將愈減弱,市場行為會愈趨近於獨占系統。從美國例子可知,由於自然獨占的特性,台灣有線電視系統彼此互跨經營區的可能性不大,主管機關NCC應該儘量排除其他的進入障礙,例如,來自電信固網業者所提供的數位互動視訊服務,讓有線電視系統面對更多的競爭對手,未來才可能增加消費者福利。
    Relation: 傳播與管理研究,9(2),3-48
    Data Type: article
    Appears in Collections:[廣播電視學系] 期刊論文

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