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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/57149


    Title: 反思衛星廣播電視換照之程序問題
    Reflecting on the Process of the License Renewal of Satellite Broadcasting Television
    Authors: 曾國峰
    Tseng, Kuo-Feng
    Contributors: 政大廣電系
    Keywords: 寒蟬效應;換照;管制;廣電執照;衛星廣播電視
    Chilling Effect;License Renewal;Regulation;Satellite Television
    Date: 2008-07
    Issue Date: 2013-03-14 09:32:37 (UTC+8)
    Abstract: 2005年八月，69家衛星廣播電視事業第一次換照結束，結果有7家不予通過，支持者覺得這是應有的退場機制，反對者認為政府黑手介入媒體，正反意見各有不同觀點。本研究將先從衛星廣播電視執照管制的正當性談起，認為雖然沒有頻譜稀有性的問題，但目前的頻道產製與消費方式，造成市場失靈與負面外部性問題，因此仍然需要主管機關適當的介入。不過反思這次換照的過程，為避免過多人為干預疑慮，其間確實有許多可以改進的空間，包括：衛星廣播電視審查委員的聘任過程可以更透明，讓更多民間團體有機會參與，而不是完全來自新聞局長的權力；同時評分標準可以更具體，包括清楚的扣分換算比例，避免太多審查委員個人主觀認定；在處分的過程應循序警告、罰鍰、連續處罰、停播到最後的註銷執照許可，而非先前執法怠惰，換照時又嚴格審查；而所有罰則過程需更多元的公民代表參與公聽會討論，以形成具體個案，讓政府介入管制可能造成的寒蟬效應降到最低；最後，需要在平時即落實這些相關罰鍰與停播處份，才不會讓NCC的「徹換分離」政策流於形式，再度成為政府失靈的問題。
    There were 69 satellite broadcasting television company facing licenses renewal on August 2005 and as the result, seven of them did not pass. Some people think the institution had the right to regulate the structure of market; others disagree the government interfering with the freedom of media. Because of the market failure and negative externalities, this research considers that the government still needs to properly regulate the structure and content of the satellite television industry. However, in order to reduce the `chilling effect` of the marketplace of ideas, independent evaluation committee, more citizen participation, concrete review standards and procedures were recommended in the process of terminating a license Under those circumstances, the policy goal of NCC`s "displacement and renewal" could possibly succeed.
    Relation: 傳播與管理研究,8(1),125-154
    Data Type: article
    Appears in Collections:[廣播電視學系] 期刊論文

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