政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/58732
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140887 (78%)
Visitors : 46295678      Online Users : 1231
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58732


    Title: 市場知識之研究：概念架構
    A Study of Market Knowledge: A Conceptual Framework
    Authors: 陳冠仰
    Chen, Kuan-Yang
    Contributors: 洪順慶
    Horng, Shun-Ching
    陳冠仰
    Chen, Kuan-Yang
    Keywords: 市場知識
    行銷知識
    市場導向
    組織學習
    market knowledge
    marketing knowledge
    market orientation
    organizational learning
    Date: 2012
    Issue Date: 2013-07-01 17:55:44 (UTC+8)
    Abstract: 過去研究一致認為市場知識概念是延伸自市場導向理論，卻鮮少致力於市場知識本質的探討。例如，市場知識指的僅來自顧客、競爭者層面？顧客、競爭者層面的知識為何？企業所知道的市場知識還包含哪些層面？另一方面，除了有哪些是影響市場知識的前因，以及企業有愈多市場知識時會有哪些結果？基於本議題屬於在探索性階段，因此本研究企圖填補此市場知識的重要缺口。本文包含兩個研究，研究一：探討市場知識本質，研究二：探討其前因、後果。為達此目的，本研究將採用探索導向的方式以闡述市場知識構念的範疇、提出可操作性的定義，及建構出一個較清晰的架構供後續未來研究使用。
    本文針對研究一共訪談十五家個案，包含B2B、B2C以及共同經營兩種市場之企業。研究結果顯示市場知識共包含六大類別：顧客、員工（內部顧客）、夥伴、競爭者、商業流程、產品；對應過去文獻發現，顧客、夥伴、競爭者三者可歸類為外部市場知識，員工（內部顧客）、商業流程、產品則歸類為內部市場知識。本研究取名為「市場知識3C3P架構」，且各個知識層面下又有各自幾個關鍵知識議題。本文依研究結果發展七個與各知識層面有關的命題：
    命題1：企業的顧客面知識以「顧客輪廓」、「顧客心理行為」、「顧客關係管理」為主。
    命題2：企業的員工面知識以「人力資源活動」、「員工導向」、「績效確保」為主。
    命題3：企業的競爭者面知識以「競爭者強度」、「競爭行動」為主。
    命題4：企業的夥伴面知識以「交易夥伴特性」、「策略夥伴管理」為主。
    命題5：企業的商業流程面知識以「結構與流程」、「管理IT應用」為主。
    命題6：企業的產品知識以「產品組合」、「產品結構」為主。
    命題7：企業在其產品-市場領域中，市場知識包含顧客、員工、競爭者、夥伴、商業流程、產品等六層面的知識。
    研究一3C3P架構不僅是從市場導向理論出發，也從實務觀點凸顯出市場知識主要知識範疇。其結果除了擴展市場導向理論主張（顧客面、競爭者面知識範疇），也幫助對現有市場知識文獻的了解，以填補了既有市場知識文獻的限制。
    依續，研究二共訪談二十家個案（包含研究一先前十五家個案）中分屬不同部門高階管理者，訪談業者也包含B2B、B2C以及共同經營兩種市場之企業。研究二奠基在市場導向、組織學習、知識基礎觀點、知識創造論等文獻上，發展出市場知識前因、中介、後果之架構並提出研究命題；本研究依據過去學理文獻萃取出這些構念摘述如下。
    市場知識前因構念：
    (1) 組織結構及設計：市場情報部門設立、跨團隊知識部門化
    (2) 組織學習特質：高階主管的承諾學習、企業整體的學習文化
    (3) 知識分享制度：知識獎勵措施、知識提案制度
    (4) 組織支持性資源：企業體知識盈餘、主管經驗知識、知識開發性資源
    (5) 產業鏈知識網絡：顧客互動、夥伴關係連結
    (6) 總體環境：第三方或業外學習、產業所屬組織及活動
    市場知識中介構念：
    (1) 前置知識整合機制：統一格式、編碼設定、解讀分析
    (2) 後置知識整合機制：討論溝通、擴散吸收、傳承保留(組織記憶)
    市場知識後果構念：
    (1) 市場策略規劃：市場感知能力、行銷決策能力
    (2) 行銷整合能力：行銷能力、行銷動態能力
    (3) 行銷效率效能：行銷生產力
    (4) 市場相關績效：顧客忠誠度、市場滲透（相關多角化）、產品品牌延伸、企業形象、風險趨避能力、吸引人才

    基於所有研究結果，所有構念及命題將幫助引領未來探討市場知識之研究。最後，本文將討論對理論之貢獻、管理實務意涵，以及本文之研究限制。
    Although there is consensus in the marketing literature that market knowledge is reflected by market orientation, there is little insight into the nature of market knowledge. For example, is market knowledge for firms only from customer and competitor orientations (i.e., customer and competitor knowledge)? What natures of customer and competitor knowledge? What contents or dimensions does market knowledge include? Besides, what antecedents and consequents of market knowledge are? Given the exploratory nature of this study, the aim is to fill the important gap in the market knowledge literature. This thesis includes two studies, first one is to explore the nature of market knowledge and second one is to explore its antecedents and consequences. To this end, this study adopts discovery-oriented approach to delineate the domain of the market knowledge construct, provide an operational definition, and construct a comprehensive framework for directing future research.
    The current study has interviewed fifteen companies (including B2B, B2C, and both of B2B and B2C) for study 1. The results show that there are six categories of market knowledge, which is called the framework of 3C plus 3P: external Customer, internal Customer (employee), Competitor, Partner, business Process, and Product. Based on previous literature, external Customer, Competitor, and Partner are categorized as the domain of external market knowledge; internal Customer (employee), business Process, and Product are categorized as the domain of internal market knowledge. There are several strategic issues in each category of market knowledge. Based on the findings, study 1 concludes seven propositions that the constitute elements of market knowledge are principally emerged from:
    P1: Customer knowledge of firms comprises (1) customer profile, (2) customer relationship management, and (3) customer psychology and behavior.
    P2: Internal customer (employee) knowledge of firms comprises (1) employee orientation, (2) human resource activity, and (3) performance sureness.
    P3: Competitor knowledge of firms comprises (1) rivals’ strategies/actions and (2) firms’competitive actions.
    P4: Partner knowledge of firms comprises (1) the characteristics of transactional partner and (2) strategic partner management.

    P5: Business process knowledge of firms comprises (1) structure and process and (2) managerial IT application.
    P6: Product knowledge of firms comprises (1) product pofolio and (2) product structure.
    P7: Market knowledge of firms in their product-market comprises (1) customer, (2) internal customer (employee), (3) competitor, (4) partner, (5) business process, and (6) product.
    The framework of “3C plus 3P” highlights the key role of market knowledge characteristics not only drawn from MO literature but also extracted from practitioner-based perspective. The result extends the understanding of market knowledge and fulfills the limitation of literature development in addition to extend the assertion of MO-related discipline. Because the generalizability of the results is limited, it is thus important to test the results in the future.
    Subsequently, study 2 conducts field interviews with higher managers in diverse functions and organizations (including B2B, B2C, and both of B2B and B2C). This article is on the basis of market orientation, organizational learning, knowledge-based view and knowledge creation theory to develop an integrating framework and twelve research propositions. The framework concludes the antecedents, mediators, and consequences of market knowledge. The study 2 drawing from theoretical literature extracts and names these constructs:
    Antecedents include:
    (1) organization structures and designs: building market information section, sectionalization of cross-team knowledge-creation.
    (2) characteristics of organizational learning: learning commitment of higher managers and overall learning culture.
    (3) knowledge sharing sytem: incentives for knowledge sharing and policy of knowledge proposals.
    (4) organizational supporting resources: knowledge slacks, managers’ experiential knowledge, and resources of knowledge development.
    (5) knowledge network of industrial chain: customer interaction and partnerships linkage.
    (6) macro environment: learning from third-parties/non-business domain and participation of industry-related organizations/activities.
    Mediators include:
    (1) ex ante mechanism of knowledge integration: normalization of knowledge format, coding set, and interpretation with analysis.
    (2) ex post mechanism of knowledge integration: discution and communiocation, dissemination by absorption, and keep remaing within firm.
    Consequents include:
    (1) market strategy planning: capabilities of market-sensing and decision-making.
    (2) marketing integration capability: marketing capability/productivity and marketing dynamic capability.
    (3) marketing efficiency and effectiveness (productivity).
    (4) market-related performance: customer loyalty, market penetration or related diversification, product brand extension, firm image, and risk aversion, and human capitals attraction.

    Based on all of results, all constructs and proposition would be a guide of further research of market knowledge. Finally, contributions for theoies, implications for management practice, and research limitation are also discussed.
    Reference: 林宏達，（2007），每4分鐘成交一筆—破大陸網拍紀錄。商業周刊，1034期（民96年9月17日），2007-09-17。民101年3月2日，取自：http://www.businessweekly.com.tw/webfineprint.php?id=28196
    洪順慶，（2003），從心行銷：從滿意到愛慕的服務秘訣。台北：天下雜誌。
    洪順慶，（2004），行銷知識使用之實證研究。國科會個別型計畫，計畫編號：NSC92-2416-H-004-013。
    洪順慶，（2008），行銷管理，第四版。台北：新陸書局。
    洪順慶、沈經洪，（2003），「市場驅動的組織學習與新產品成功之關係探討」，管理學報，第二十卷第三期，頁515-545。
    趙郁竹，（2008），線上音樂業者今年積極拓展手機音樂下載版圖。（民97年1月22日）。iThome Online電子報。民101年8月2日，取自：http://www.ithome.com.tw/itadm/article.php?c=47234
    Achrol, R. S. and Kotler, P. (1999), “Marketing in the Network Economy,” Journal of Marketing, 63(special issue), 146-163.
    Akdeniz, M. B., Gonzalez-Padron, T., and Calantone, R. J. (2010), “An Integrated Marketing Capability Benchmarking Approach to Dealer Performance through Parametric and Non-Parametric Analyses,” Industrial Marketing Management, 39(1), 150-160.
    Akgun, A. E., Lynn, G. S., and Yilmaz, C. (2006), “Learning Process in New Product Development Teams and Effectson Product Success: A Socio-Cognitive Perspective,” Industrial Marketing Management, 35(2), 210-224.
    AMA Task Force (1988), “Development of Marketing Thought: Developing, Disseminating, and Utilizing Marketing Knowledge,” Journal of Marketing, 52(4), 1-25.
    Argyris, C. and Schon, D. A. (1978), Organizational Learning: A Theory of Action Perspective, MA: Addison-Wesley Publishing Companies.
    Armario, J. M., Ruiz, D. M., and Armario, E. M. (2008), “Market Orientation and Internationalization in Small and Medium-Sized Enterprises,” Journal of Small Business Management, 46(4), 485-511.
    Atuahene-Gima, K. (2005), “Resolving the Capability–Rigidity Paradox in New Product Innovation,” Journal of Marketing, 69 (1), 61-83.
    Avlonitis, G. J. and Gounaris, S. P. (1997), “Marketing Orientation and Company Performance: Industrial vs Consumer Goods Companies,” Industrial Marketing Management, 26(5), 385-402.
    Bagozzi, R. P. (1975), “Marketing as Exchange,” Journal of Marketing, 39(4), 32-39.
    Baker, W. E. and Sinkula, J. M. (1999), “The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance,” Journal of the Academy of Marketing Science, 27(4), 411-427.
    Barney, J. B. (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17(1), 99-120.
    Bell, S. J., Whitwell, G. J. and Lukas, B. A. (2002), “Schools of Thought in Organizational Learning”, Journal of Academy of Marketing Science, 30(1), 70-86.
    Bitner, M. J., Booms, B. H., and Mohr, L. A. (1994), “Critical Service Encounters: The Employee’s Viewpoint,” Journal of Marketing, 58(4), 95-106.
    Boyaci, T. and Gallego, G. (2004), “Supply Chain Coordination in A Market with Customer Service Competition,” Production and Operations Management, 13(1), 3-22.
    Boynton, A. C., Zmud, R. W., and Jacobs, G. C. (1994), “The Influence of IT Management Practice on IT Use in Large Organizations,” Management Information Systems Quarterly, 18(3), 299-318.
    Brockman, B. K. and Morgan, R. M. (2006), “The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development,” Journal of the Academy of Marketing Science, 34(3), 295-307.
    Broderick, R and Boudreau, J. W. (1992), “Human Resources Management, Information Technology, and the Competitive Edge,” Academy of Management Executive, 6(2), 7-17.
    Brown, S. L. and Eisenhardt, K.M. (1997), “The Art of Continuous Change: Linking Complexity Theory and Time-paced Evolution in Relentlessly Shifting Organizations,” Administrative Sciences Quarterly, 42(1), 1-35.
    Bruni, D. S. and Verona, G. (2009), “Dynamic Marketing Capabilities in Science-based Firms: An Exploratory Investigation of the Pharmaceutical Industry,” British Journal of Management, 20, 101–117.
    Burgers, J. H., Van Den Bosch, F. A. J., and Volberda, H. W. (2008), “Why New Business Development Projects Fail: Coping with the Differences of Technological versus Market Knowledge,” Long Range Planning, 41(1), 55-73.
    Campbell, A. J. (2003), “Creating Customer Knowledge Competence: Managing Customer Relationship Management Programs Strategically,” Journal of Business Research, 32(5), 375-383.
    Chaston, I., Megicks, P., and Williams, J. (2005), “The Exploitation of Market Knowledge within Relationship Orientated Small Accountancy Practices,” Service Industries Journal, 25(7), 845-860.
    Chauvel, D. and Despres, C. (2002), “A Review of Survey Research in Knowledge Management: 1997-2001,” Journal of Knowledge Management, 6(3), 207-223.
    Connor, T. (2007), “Research Notes and Commentaries: Market Orientation and Performance,” Strategic Management Journal, 28(9), 957-959.
    Cronin, J. J., Brady, M. K., and Hult, G. T. (2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” Journal of Retailing, 76(2), 193-218.
    Cui, A. S., Griffith, D. A., and Cavusgil, S. T. (2005), “The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities,” Journal of International Marketing, 13(3), 32-53.
    Cviello, N. E. and Brodie, R. J. (2001), “Contemporary Marketing Practices of Consumer and Business-to-Business Firms: How Different Are They?” Journal of Business & Industrial Marketing, 16(5), 340-353.
    Cyert, R. M. and March, J. G. (1963), A Behavioral Theory of the Firm, Prentice Hall, NJ: Englewood Cliffs.
    Dabholkar, P. A., Shepherd, C. D., and Thorpe, D. I. (2000), “A Comprehensive Framework for Service Quality: An Investigation of Critical Conceptual and Measurement Issues through A Longitudinal Study,” Journal of Retailing, 76(2), 139-173.
    Daft, R. L. (1998), Organization Theory and Design, Cincinnati, OH: South-Western College Publishing.
    Davenport, T. H. and Prusak, L. (1998), “Working Knowledge: How Organizations Manage What They Know,” Harvard Business School Press, Boston.
    Day, G. S. (1994), “The Capabilities of Market-Driven Organization,” Journal of Marketing, 58(4), 37-52.
    Day, G. S. (2002), “Managing the Market Learning Process,” Journal of Business and Industrial Marketing, 17(4), 240-252.
    Day, G. S. and Nedungadi, P. (1994), “Managerial Representations of Competitive Advantage,” Journal of Marketing, 58(3), 31-44.
    De Luca, L. M. and Atuahene-Gima, K. (2007), “Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance,” Journal of Marketing, 71(1), 95-112.
    Denis, J. E. and Depelteau, D. (1985), “Market Knowledge, Diversification and Export Expansion,” Journal of International Business Studies, 16(3), 77-89.
    Deshpande, R., Farley, J. U., and Webster Jr., F. E. (1993), “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,” Journal of Marketing, 57(1), 23-37.
    Dodgson, M. (1993), “Organizational Learning: A Review of Some Literatures,” Organizational Studies, 14(3), 375-394.
    Drucker, P. F. (1954), The Practice of Management, New York, NY: Harper & Brothers.
    Drucker, P. F. (1973), Management, New York, NY: Harper & Row.
    Drucker, P. F. (1985), Innovation and Entrepreneurship: Practice and Principles, New York, NY: Big Apple Tuttle - Mori Literary Agency, Inc.
    Drucker, P. F. (1995), Managing in a Time of Great Change. New York, NY: Truman Talley Books/Dutton.
    Drucker, P. F. (2001), “The Next Society: A Survey of the Near Future,” The Economist, 3(1), 2-20.
    Dyer, J. H. (1997), “Effective Interfirm Collaboration: How Firms Minimize Transaction Costs and Maximize Transaction Value,” Strategic Management Journal, 18(7), 535-556.
    Eisenhardt, K. M. (1989), “Building Theories from Case Study Research,” Academy of Management Review, 14(4), 532-550.
    Eriksson, K. and Chetty, S. (2003), “The Effect of Experience and Absorptive Capacity on Foreign Market Knowledge,” International Business Review, 12(6), 673-695.
    Eriksson, K., Johanson, J., Majkgard, A., and Sharma, D. D. (1997), “Experiential Kowledge and Cost in the Internationalization Process,” Journal of International Business Studies, 28(2), 337-360.
    Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., and Moon, M. (2010), “Demand and Supply Integration: A Value and Knowledge-Based Conceptual Framework for Competitive Advantage,” Journal of the Academy of Marketing Science, 38(1), 5-18.
    Fang, E. (2008), “Customer Participation and the Trade-off between New Product Innovativeness and Speed to Market,” Journal of Marketing, 72(4), 90-104.
    Fang, E. and Zou, S. (2009), “Antecedents and Consequences of Marketing Dynamic Capabilities in International Joint Ventures,” Journal of International Business Studies, 40(5), 742-761.
    Fiol, C. M., and Lyles, M. A. (1985), “Organizational Learning,” Academy of Management Review, 10(4), 803-813.
    George, W. R. (1990), “Internal Marketing and Organizational Behaviour,” Journal of Business Research, 20(1), 63-70.
    Glaser, B. and Strauss, A. (1967), Grounded Theory: The Discovery of Grounded Theory. Chicago: Aldine Publishing Company.
    Glazer, R. (1991), “Marketing in an Information Intensive Environment: Strategic Implications of Knowledge as An Asset,” Journal of Marketing, 55, 1-19.
    Gounaris, S. (2006), “Internal-market Orientation and Its Measurement,” Journal of Business Research, 59(4), 432-448.
    Gounaris, S. (2008), “The Notion of Internal Market Orientation and Employee Job Satisfaction: Some Preliminary,” Journal of Services Marketing, 22(1), 68-90.
    Grant, R. M. (1996), “Toward A Knowledge-Based Theory of the Firm,” Strategic Management Journal, 17(special issue), 109-122.
    Grant, R. M. (2002), “The Knowledge-based View of the Firm,” in The Strategic Management of Intellectual Capital and Organizational Knowledge, C. W. Choo and N. Bontis (Eds.), New York: Oxford University Press.
    Grönroos, C. (1991), “The Carketing Strategy Continuum: Toward A Marketing Concept for the 1990s,” Management Decision, 29(1), 7-13.
    Gupta, A. K., Raj, S. P., and Wilemon, D. (1986), “A Model for Studying R&D-Marketing Interface in the Product Innovation Process,” Journal of Marketing, 50(2), 7-17.
    Hammer, M. (1990), “Re-engineering Work: Don’t Automate, Obliterate,” Harvard Business Review, Jul-Aug, 104-112.
    Han, J. K., Kim, N., and Srivastava, R. K. (1998), “Market Orientation and Organizational Performance: Is Innovation A Missing Link,” Journal of Marketing, 6(4), 30-45.
    Hanvanach, S. Droge, C., and Calatone, R. (2003), “Reconceptualizing the Meaning and Domain of Marketing Knowledge,” Journal of Knowledge Management, 7(4), 124-135.
    Harmsen, H. and Jensen, B. (2004), “Identifying the Determinants of Value Creation in the Market: A Competence-based Approach,” Journal of Business Research, 57(5), 533-547.
    Henderson, R. and Cockburn, I. (1994), “Measuring Competence? Exploring Firm Effects in Pharmaceutical Research,” Strategic Management Journal, 15(special issue), 63-84.
    Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E., and Schlesinger, L. A. (1994), “Putting the Service Profit Chain to Work,” Harvard Business Review, 72(2), 164-171.
    Hodge, B. J., Anthony, W. P., and Gales, L. M. (2003), Organization Theory (6th ed.), New Jersey: Prentice-Hall Inc.
    Homburg, C., Wieseke, J., and Bornemann, T. (2009), “Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge,” Journal of Marketing, 73(4), 64-81.
    Huber, G. (1991), “Organizational Learning: The Contributing Processes and the Literatures,” Organization Science, 2(1), 88-115.
    Hughes, P., Morgan, R. E., and Kouropalatis, Y. (2008), “Market Knowledge Diffusion and Business Performance,” European Journal of Marketing, 42(11/12), 1372-1395.
    Hult, G. T. M., Ketchen Jr., D. J., and Slater, S. F. (2005), “Market Orientation and Performance: An Integration of Disparate Approaches,” Strategic Management Journal, 26(12), 1173–1181.
    Hunt, S. D. and Morgan, R. M. (1995), “The Comparative Advantage Theory of Competition,” Journal of Marketing, 59(2), 1-15.
    Huselid, M. (1995), “The Impact of Human Resource Management Practices, Productivity, and Corporate Financial Performance,” Academy of Management Journal, 38(3), 635-672.
    Ingram, T. N., LaForge, R. W., and Leigh, T. W. (2002), “Selling in the New Millennium: A Joint Agenda,” Industrial Marketing Management, 31(7), 559-567.
    Jaworski, B. J., Macinnis, D. J., and Kohli, A. K. (2002), “Generating Competitive Intelligence in Organizations,” Journal of Market–Focused Management, 5(4), 279-307.
    John, D. R., Loken, B., Kim, K., and Monga, A. B. (2006), “Brand Concept Maps: A Methodology for Identifying Brand Association Networks,” Journal of Marketing Research, 43(4), 549-563.
    Johnson, J. L., Sohi, R. S., and Grewal, R. (2004), “The Role of Relational Knowledge Stores in Interfirm Partnering,” Journal of Marketing, 68(4), 21-36.
    Joshi, A. W. and Sharma, S. (2004), “Customer Knowledge Development: Antecedents and Impact on New Product Performance,” Journal of Marketing, 68(4), 47-59.
    Jung, K., Lim, Y., and Oh, J. (2011), “A Model for Measuring Supplier Risk: Do Operational Capability Indicators Enhance the Prediction Accuracy of Supplier Risk?” British Journal of Management, 22(4), 609-627.
    Juntarung, N. and Ussahawanitchakit, P. (2008), “Knowledge Management Capability, Market Intelligence, and Performance: An Empirical Investigation of Electronic Businesses in Thailand,” International Journal of Business Research, 8(3), 69-80.
    Kandemir, D., Yaprak, A., and Cavusgil, S. T. (2006), “Alliance Orientation: Conceptualization, Measurement, and Impact on Market Performance,” Journal of the Academy of Marketing Science, 34(3), 324-340.
    Kaplan, R. S. and Norton, D. P. (2004), “Measuring the Strategic Readiness of Intangible Assets,” Harvard Business Review, 82(2), 52-63.
    Kerin, R. A. (1996), “In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing,” Journal of Marketing, 61(1), 1-13.
    Khan, K. M. and Khan, M. N. (2006), The Encyclopaedic Dictionary of Marketing, Sage Publications India Pvt Ltd.
    Kogut, B. and Zander, U. (1992), “Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology,” Organization Science, 3(3), 383-397.
    Kohlbacher, F. (2008), “Knowledge-Based Marketing: Building and Sustaining Competitive Advantage through Knowledge Co-creation,” International Journal of Management and Decision Making, 9(6), 617-645.
    Kohli, A. K., Jaworski, B. J., and Kumar, A. (1993), “MARKOR: A Measure of Market Orientation,” Journal of Marketing Research, 30(4), 467-477.
    Kohli, A. K. and Jaworski, B. J. (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing, 54(3), 1-18.
    Krasnikov, A. and Jayachandran, S. (2008), “The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance,” Journal of Marketing, 72(4), 1-11.
    Kumar, V., Jones, E., Venkatesan, R., and Leone, R. P. (2011), “Is Market Orientation A Source of Sustainable Competitive Advantage or Simply the Cost of Competing?” Journal of Marketing, 75(1), 16-30.
    Li, T. and Calantone, R. J. (1998), “The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination,” Journal of Marketing, 62(4), 13-29.
    Li, T. and Cavusgil, S. T. (2000), “Decomposing the Effects of Market Knowledge Competence in New Product export: A Dimensionality Analysis,” European Journal of Marketing, 34(1/2), 57-79.
    Lilien, G. L. (1987), “Business Marketing: Present and Future,” Industrial Marketing and Purchasing, 2(3), 3-21.
    Lings, I. and Greenley, G. E. (2005), “Measuring Internal Market Orientation,” Journal of Service Research, 7(3), 290-305.
    Lings, I. and Greenley, G. E. (2010), “Internal Market Orientation and Market-oriented Behaviours,” Journal of Service Management, 21(3), 321-343.
    Liu, E. C. L., Ghauri, P. N., and Sinkovics, R. R. (2010), “Understanding the Impact of Relational Capital and Organizational Learning on Alliance Outcomes,” Journal of World Business, 45(3), 237-249.
    Liu, Y., Li, Y., and Xue, J. (2010), “Transfer of Market Knowledge in A Channel Relationship: Impacts of Attitudinal Commitment and Satisfaction,” Industrial Marketing Management, 39(2), 229-239.
    Lenskold, J. (2003), Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability, New York, NY: McGraw-Hill.
    Locke, K. (2001), Grounded Theory in Management Research, Thousand Oaks, CA: Sage Publications.
    Lord, M. D. and Ranft, A. L. (2000), “Organizational Learning about New International Markets: Exploring the Internal Transfer of Local Market Knowledge,” Journal of International Business Studies, 31(4), 573-589.
    Low, G. S. and Mohr, J. J. (2001), “Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity,” Journal of the Academy of Marketing Science, 29(1), 70-88.
    Luo, X. M. and Hassan, M. (2009), “The Role of Top Management Networks for Market Knowledge Creation and Sharing in China,” Industrial Marketing Management, 62(10), 1020-1026.
    Madhavan, R. and Grover, R. (1998), “From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management,” Journal of Marketing, 62(4), 1-12.
    Marinova, D. (2004), “Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in A Dynamic System of Competition,” Journal of Marketing, 68(3), 1-20.
    Menon, A. and Varadarajan, P. R. (1992), “A Model of Marketing Knowledge Use within Firms,” Journal of Marketing, 56(4), 53-71.
    Menon, A., Bharadwaj, S. G., Adidam, P. T., and Edison, S. W. (1999), “Antecedents and Consequences of Marketing Strategy Making: A Model and A Test,” Journal of Marketing, 63(2), 18-40.
    Miles, M. B. and Huberman, A. M. (1994), Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.), Thousand Oaks: Sage Publications.
    Mithas, S., Krishnan, M. S., and Fornell, C. (2005), “Why Do Customer Relationship Management Applications Affect Customer Satisfaction?” Journal of Marketing, 69(4), 201-209.
    Möller, K. (2010), “Sense-making and Agenda Construction in Emerging Business Networks – How to Direct Radical Innovation,” Industrial Marketing Management, 39(3), 361-371.
    Moorman, C. (1995), “Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, 32(3), 318-335.
    Moorman, C. and Miner, A. S. (1997), “The Impact of Organizational Memory on New Product Performance and Creativity,” Journal of Marketing Research, 34(1), 91-106.
    Morgan, N. A., Anderson, E. W., and Mittal, V. (2005), “Understanding Firms’ Customer Satisfaction Information Usage,” Journal of Marketing, 69(3), 131-151.
    Morgan, N. A., Katsikeas, C. S., and Vorhies, D. W. (2012), “Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance,” Journal of the Academy of Marketing Science, 40(2), 271-289.
    Morgan, N. A., Vorhies, D. W., and Mason, C. (2009), “Market Orientation, Marketing Capabilities, and Firm Performance,” Strategic Management Journal, 30(8), 909-920.
    Morgan, N. A., Zou, S., Vorhies, D. W., and Katsikeas, C. S. (2003), “Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study,” Decision Science, 34(2), 287-232.
    Munoz, T. (2005), “Achieving Marketing ROI – Finally,” Handbook of Business Strategy, 6(1), 81-84.
    Narver, J. C. and Slater, S. F. (1990), “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, 54(4), 20-35.
    Narver, J. C., Slater, S. F., and MacLachlan, D. L. (2004), “Responsive and Proactive Market Orientation and New-product Success,” Journal of Product Innovation Management, 21(5), 334-347.
    Neuman, W. L. (2006), Social Research Methods: Qualitative and Quantitative Approaches, Boston: Pearson/Allyn and Bacon.
    Nevis, E. C., DiBella, A. J., and Gould, J. M. (1995), “Understanding Organizations as Learning Systems,” Sloan Management Review, 36(2), 73-85.
    Nonaka, I. (1994), “A Dynamic Theory of Organizational Knowledge Creation,” Organization Science, 5 (1), 14-37.
    Nonaka, I., Toyama, R., and Konno, N. (2000), “SECI, Ba and Leadership: A Unified Model of Dynamic Knowledge Creation,” Long Range Planning, 33(1), 5-34.
    O’cass, A. and Ngo, L. V. (2011), “Examining the Firm’s Value Creation Process: A Managerial Perspective of the Firm’s Value Offering Strategy and Performance,” British Journal of Management, 22(4), 646-671.
    O’Sullivan, D. and Abela, A. V. (2007), “Marketing Performance Measurement Ability And Firm Performance,” Journal of Marketing, 71(2), 79-93.
    Olavarrieta, S. and Friedmann, R. (2008), “Market Orientation, Knowledge-related Resources and Firm Performance,” Journal of Business Research, 61(6), 623-630.
    Padgett, D. K. (1998), Qualitative Methods in Social Work Research: Challenges and Rewards, Thousand Oaks, C.A & New Delhi: Sage.
    Parasuraman, A., Zeithaml, V. A., and Berry, L. L. (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49(4), 41-50.
    Patton, M. Q. (1990), Qualitative Evaluation and Research Methods (2nd ed.), Newbury Park, CA: Sage Publications.
    Perks, H. and Easton, G. (2000), “Strategic Alliances: Partner as Customer,” Industrial Marketing Management, 29(4), 327-338.
    Pine, B. J., Victor, B. B., and Andrew, C. (1993), “Making Mass Customization Work,” Harvard Business Review, 9/10, 108-111.
    Polanyi, M. (1966), The Tacit Dimension, London: Routledge and Kegan Paul.
    Porter, M. E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, New York: The Free Press.
    Quinn, J. B., Anderson, P., and Finkelstein, S. (1996), “Managing Professional Intellect: Making the Most of the Best,” Harvard Business Review, 3/4, 71-78.
    Ramani, G. and Kumar, V. (2008), “Interaction Orientation and Firm Performance,” Journal of Marketing, 72(1), 27-45.
    Rauyruen, P. and Miller, K. E. (2007), “Relationship Quality as A Predictor of B2B Customer Loyalty,” Journal of Business Research, 60(1), 21-31.
    Ray, G., Barney, J., and Muhanna, W. A. (2004), “Capabilities, Business Processes, and Competitive Advantage: Choosing the Dependent Variable in Empirical Tests of the Resource-Based View,” Strategic Management Journal, 25(1), 23-37.
    Ray, G., Muhanna, W. A., and Barney, J. (2007), “Competing with IT: The Role of Shared IT-business Understanding,” Communications of the ACM, 50(12), 87-91.
    Riesenberger, J. R. (1998), “Knowledge— The Source of Sustainable Competetive Advantage,” Journal of International Marketing, 6(3), 94-107.
    Roth, M. S., Jayachandran, S., Dakhli, M., and Colton, D. A. (2009), “Subsidiary Use of Foreign Marketing Knowledge,” Journal of International Marketing, 17(1), 1-29.
    Rowley, J. (2004), “Just Another Channel? Marketing Communications in E-business,” Marketing Intelligence & Planning, 22(1), 24-41.
    Rust, R. T. and Cooil, B. (1994), “Reliability Measurement for Qualitative Data: Theory and Implication,” Journal of Marketing Research, 31(1), 1-14.
    Rust, R. T., Ambler, T., Carpenter, G.S., Kumar, V., and Srivastava R. K. (2004), “Measuring Marketing Productivity: Current Knowledge and Future Directions,” Journal of Marketing, 68(4), 76-89.
    Rust, R. T., Moorman, C., and Bhalla, G. (2010), “Rethinking Marketing,” Harvard Business Review, 94, 1/2, 94-101.
    Ryals, L. J. and Humphries, A. S. (2007), “Managing Key Business-to-Business Relationships,” Journal of Service Research, 9 (4), 312-326.
    Sarkar, M. B., Echambadi, R., Cavusgil, S. T., & Aulakh, P. S. (2001), “The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance,” Journal of the Academy of Marketing Science, 29(4), 358-373.
    Sawhney, M. and Zabin, J. (2002), “Managing and Measuring Relational Equity in the Network Economy,” Journal of the Academy of Marketing Science, 30(4), 313-332.
    Schindehutte, M., Morris, M. H., and Kocak, A. (2008), “Understanding Market-Driving Behavior: The Role of Entrepreneurship,” Journal of Small Business Management, 46(1), 4-26.
    Schuler, R. S. and MacMillan, I. C. (1984), “Gaining Competitive Advantage through Human Resource Management Practices,” Human Resource Management, 23(3), 241-255.
    Schulz, M. (2001), “The Uncertain Relevance of Newness: Organizational Learning and Knowledge Flows,” Academy of Management Journal, 44(4), 661-681.
    Senge, P. M. (1994), “Learning to Alter Mental Models,” Executive Excellence, 11(3), 16-28.
    Sengupta, S., Krapfel, R. E., and Puerati, M. A. (1997), “Switching Costs in Key Account Relationships,” Journal of Personal Selling and Sales Management, 17(4), 9-16.
    Shapiro, I. J. (1981), Dictionary of Marketing Terms (4th ed.), Littlefield, Totowa, NJ: Adams & Co.
    Sherman, D. J., Souder, W. E., and Jenssen, S. A. 2000, “Differential Effects of the Primary Forms of Cross Functional Integration on Product Development Cycle Time,” Journal of Product Innovation Management, 17 (4), 257-267.
    Siggelkow, N. (2007), “Persuasion with Case Studies,” Academy of Management Journal, 50(1), 20-24.
    Singh, M. (2009), “Customer Value via An Intranet: A case application of B2E at HCL Technologies,” International Journal of Information Management, 29(6), 497-501.
    Sinkula, J. M. (1994), “Market Information Processing and Organizational Learning,” Journal of Marketing, 58(1), 35-45.
    Sinkula, J. M., Baker, W. E., and Noordewier, T. (1997), “A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior,” Journal of Academy of Marketing Science, 25(4), 305-318.
    Slater, S. F., Olson, E. M., and Sørensen, H. E. (2012), “Creating and Exploiting Market Knowledge Assets,” Journal of Business Strategy, 33(4), 18-27.
    Smits, A., Vissers, G., and De Wit, J. (2009), “Exploratory and Exploitative Market Learning in Discontinuous New Product,” The Proceeding of the 25th IMP Conference, Marseille, France.
    Spender, J. C. (1996), “Making Knowledge the Basis of A Dynamic Theory of the Firm,” Strategic Management Journal, 17(special issue), 45-62.
    Srivastava, R. K., Fahey, L., and Christensen, H. K. (2001), “The Resource-based View and Marketing: The Role of Market-based Assets in Gaining Competitive Advantage,” Journal of Management, 27(6), 777-802.
    Srivastava, R. K., Shervani, T., and Fahey, L. (1998), “Market-Based Assets and Shareholder Value: A Framework for Analysis,” Journal of Marketing, 62(1), 1-18.
    Srivastava, R., Shervani, T., and Fahey, L. (1999), “Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing,” Journal of Marketing, 63(special issue), 168-179.
    Strauss, A. and Corbin, J. (1994), “Grounded Theory Methodology: An Overview,” in Handbook of Qualitative Research, N. Denzin and Y. Lincoln, eds. Newbury Park, CA: Sage Publications, 273–285.
    Teece, D. J., Pisano, G. and Shuen, A. (1997), “Dynamic Capabilities and Strategic Management,” Strategic Management Journal, 18(7), 509-533.
    Tippins, M. J. and Sohi, R. S. (2003), “IT Competency and Firm Performance: Is Organizational Learning A Missing Link?” Strategic Management Journal, 24(8), 745-761.
    Tolstoy, D. (2009), “Knowledge Combination and Knowledge Creation in A Foreign-Market Network,” Journal of Small Business Management, 47(2), 202-220.
    Trkman, P. (2010), “The Critical Success Factors of Business Process Management,” International Journal of Information Management, 30(2), 125-134.
    Tseng, S. M. (2009), “A Study on Customer, Supplier, and Competitor Knowledge Using the Knowledge Chain Model,” International Journal of Information Management, 29(6), 488-496.
    Tu, Q., Vonderembse, M. A., and Ragu-Nathan, T. S. (2001), “The Impact of Time-based Manufacturing Practices on Mass Customization and Value to Customer,” Journal of Operations Management, 19(2), 201-217.
    van Raaij, E. M. and Stoelhorst, J. W. (2008), “The Implementation of A Market Orientation: A Review and Integration of the Contributions to Date,” European Journal of Marketing, 42(11/12), 1265-1293.
    Vickery, S. K., Jayaram, J., Droge, C., and Calantone, R. (2003), “The Effects of an Integrative Supply Chain Strategy on Customer Service and Financial Performance: An Analysis of Direct versus Indirect Relationships,” Journal of Operations Management, 21(5), 523-539.
    von Hayek, F. A. (1975), “The Pretence of Knowledge,” The Swedish Journal of Economics, 77(4), 433-442.
    Vorhies, D. W. and Morgan, N. A. (2005), “Benchmarking Marketing Capabilities for Sustainable Competitive Advantage,” Journal of Marketing, 69(1), 80-94.
    Webster Jr. F. E. (2009), “Marketing Is Management: The Wisdom of Peter Drucker,” Journal of the Academy of Marketing Science, 37(1), 20-27.
    White, S. and Lui, S. S. Y. (2005), “Distinguishing Costs of Cooperation and Control in Alliances,” Strategic Management Journal, 26(10), 913-932.
    Wiklund, J. and Shepherd, D. (2003), “Knowledge-Based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-Sized Businesses,” Strategic Management Journal, 24(13), 1307-1314.
    Yeniyurt, S., Cavusgil, S. T. and Hult, G. T. M. (2005), “A Global Market Advantage Framework: The Role of Global Market Knowledge Competencies,” International Business Review, 14(1), 1-19.
    Yin, R. K. (2003), Case Study Research: Design and Methods (3rd ed.), Thousand Oaks, London: Sage Publications.
    Zack, M. (2003), “Rethinking the Knowledge-Based Organization,” Sloan Management Review, 44(4), 67-71.
    Zhang, J., Hoenig, S., Benedetto, A. D., Lancioni, R. A., and Phatak, A. (2009), “What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China,” Industrial Marketing Management, 38(2), 207-218.
    Zhou, K. Z., Brown, J. R., and Dev, C. S. (2009), “Market Orientation, Competitive Advantage, and Firm Performance: A Demand-based View,” Journal of Business Research, 62(11), 1063-1070.
    Zhou, K. Z., Li, J. J., Zhou, N., and Su, C. (2008), “Market Orientation, Job Satisfaction, Product Quality, and Firm Performance: Evidence from China,” Strategy Management Journal, 29(9), 985-1000.
    Zhou, L. (2007), “The Effects of Entrepreneurial Proclivity and Foreign Market Knowledge on Early Internationalization,” Journal of World Business, 42(3), 281-293.
    Description: 博士
    國立政治大學
    企業管理研究所
    96355504
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0963555042
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

    Files in This Item:

    File Description SizeFormat
    504201.pdf41KbAdobe PDF2191View/Open
    504202.pdf1686KbAdobe PDF2526View/Open
    504203.pdf279KbAdobe PDF2131View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback