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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/58948

    Title: 國際精品採購代理公司成長策略:以桌上用品和家居擺飾產業為例
    Growth Strategy of Buying Agent: Tableware & Home Décor
    Authors: 陳麗春
    Chen, Li Chun
    Contributors: 郭維裕
    Chen, Li Chun
    Keywords: 採購代理
    Procurement Agent
    Business Model
    Tableware Industry
    Home Décor Industry
    Supply Chain Intergration
    Service Innovation
    HR Management
    Date: 2012
    Issue Date: 2013-07-22 11:24:01 (UTC+8)
    Abstract: 在2000年後,由於大陸外貿的崛起,大陸禮品業者也在國際展場中嶄露頭角;許多國外買家為其低廉的價格吸引下單,但是之後衍生出來的品質、交期的問題則層出不窮。 國外買家的無奈在於期間的溝通,也深刻體驗到大陸人的商場文化 – 「什麼都沒問題!」(Everything is NO PROBLEM = OK & YES)。等貨到國外倉庫,開箱一看,所有問題就完整呈現了。 其中的語言溝通、消費市場的需求、文化差異 … 等是主要因素。 問題發生後, 解決方案的合理性也是從事國際貿易者所要具備的能力之ㄧ。
    這時有些較積極、採購項目繁多、產品屬中低價位的國外買家就會派人來中國大陸探路,設立採購辦事處 (Buying Office)。初期會在香港成立運作子公司,主要以搜尋產品、採購、驗貨為主要業務;慢慢進入大陸本土,如深圳、廣州、廈門、 上海等沿岸城市; 近期內地的興起,因應產業不同的需求,也紛紛設點遍及北京、天津、太原、重慶、成都等重點城市。 但這些採購辦事處 (Buying Office) 的組織運作中, 高階管理人可能是外國總公司直接派遣,但往下的工作很多需要用到大陸的人力,而衍生出採購拿回扣、驗貨拿紅包的弊端。
    同時也有一些產品屬中低價位的國外買家,他們並未躁進;但因應貿易環境的改變,為了避免設立採購辦事處的風險,他們也會透過一些第三方驗貨的服務公司 (The 3rd Party Inspection),替他們把關品質。 當然這類的公司多為大陸人組織運作,衍生出來的弊病也較單純,就是驗貨拿紅包;但犧牲的就是品質了。
    最後,就是有一些保守派的國際精品買家,我們稱他們為禮品業「金字塔頂端」的少數買家。 他們在價格彈性有空間的條件下,會把搜尋產品、驗廠、採購、驗貨等業務委外給值得信任的公司,並簽下採購代理的合約,做為外國公司在亞洲的備用團隊 (Backup Team),為其公司的功能性部門加長了戰線。
    本研究從行銷策略、商業模式、服務創新、供應鏈整合等理論出發,結合國際精品採購代理公司Tableware & Home Décor產業,提出了一個新的國際精品採購代理公司的未來的成長機會。 這個成長的機會中建議公司進行客戶、供應商整合及內部人才的培育,有助於公司降低交易成本、更好的服務客戶,提升原有服務品質並提供新的附加服務,增強採購代理的競爭力及績效,並在公司既有的核心能力下創造更多的成長機會。
    After 2000, due to the rise of China's foreign trade, the gift industry also emerged at the international exhibition; many foreign buyers are attracted by its low prices and placed orders, but then derived from the quality, delivery problems are endless. The frustration is that foreign buyers not only during the communication, but also a profound experience to the mainland's mall culture - "Everything is no problem." (NO PROBLEM = OK & YES). But when goods is delivered to foreign warehouses, out of the box and saw all the problems presented to the full. The main factor is the language, communication, consumer markets, cultural differences ... and so on. After the problem occurs, the international trader has the ability to be a problem solver, who should provide the reasonable solution subsequently.

    At the same time there are also some middle-low-priced driven foreign buyers, they did not rush things; but faced the trade environment changes, in order to avoid the risk of buying offices, they will through some the 3rd Party service company for them to check the quality. Of course, many of these the 3rd Party companies operate by Mainland people, the weaknesses they found are simpler, that is, an inspector get a red envelope when they conduct inspections; but is the quality of the sacrifice.

    Finally, there are some conservative international boutique buyers; we call them the buyers of the gift industry "pyramid". They have room on price elasticity conditions, they will outsourced a trusted company for products sourcing, audits, procurement, inspection and other services, and signed a contract procurement agency, as its foreign companies in Asia, alternate team (Backup Team), for which the company's functional departments lengthened the front.

    In this study, starts from marketing strategy, business model, service innovation, supply chain integration theory, combined with international boutique procurement agent Tableware & Home Décor industry, proposed a new international boutique procurement agent's future growth opportunities. The opportunities for growth companies recommended customers, suppliers and internal integration of the nurturing of talents, helps companies reduce transaction costs, has better customer service, improve the quality of existing services and provide new additional services, enhance the competitive procurement agency power and performance, and in the company under the existing core competencies to create more growth opportunities.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100932027
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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