| Reference: | 中文書目
1. 中華徵信所企業股份有限公司，《2012台灣地區大型企業排名TOP 5000》
2. 台灣連鎖暨加盟協會，《台灣連鎖店年鑑(2012)》，台灣連鎖暨加盟協會
3. 林彩梅(2003)，《多國籍企業論》，五南圖書公司
4. 馬紹綸(2012)，”中小型服務業國際化模式之建構”，台北大學企業管理學系碩士論文
5. 楊文欽(2009)，”餐飲服務類連鎖加盟成功關鍵因素之研究”，崑山科技大
學企業管理研究所碩士論文。
6. 經營模式創新研究所(2012)，《餐飲業經營模是個案彙編》，財團法人商業發展研究院
7. 經濟部、財團法人商業發展研究院，商業服務年鑑(2011)，財團法人商業發展研究院
8. 劉峰旭、劉恆逸(2011)，”台灣連鎖服務業國際化策略之研究”，中華管理評論，第十四卷三期
9. 蘇一貴(2008)，”台灣咖啡連鎖業國際進入策略之研究-以85度C為例”，元智大學管理研究所碩士論文
英文書目
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10. Cort, K. T.; Griffith, D. A. and White, D. S. (2007). “An attribution theory approach for understanding the internationalization of professional service firms”, International Marketing Review, Vol. 24 No. 1, pp.9-25
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18. Griffin, R.W. and Pustay, M.W. (2010). 《International Business 6th edition》Upper Saddle River, NJ : Prentice Hall
19. Hill, J.S. (2009).《International Business Managing Globalization》, SAGE Publications, Inc.
20. Hill, W. L. (2011).《International Business Competing in the global market》,McGraw-Hill/Irin
21. Hsieh, Y. M. and Hsieh, A. T. (2001). “Enhancement of service quality with job standardization”, The Service Industries Journal, Vol. 21, No. 3, pp.147-166
22. Javalgi, R.G.; Griffith, D. A. and White, D. S. (2003). “An empirical examination of factors influencing the internationalization of service firms”, The journal of Services Marketing, Vol.17, No.2
23. Johanson, J. and Vahlne, J. E. (1990). “The Mechanism of Internationalization”, International Marketing Review, Vol.7, No.4, pp.11-24
24. Katsikeas, C. S.; Samiee, S. and Theodosiou, M. (2006). “Strategy fit and performance consequences of international marketing standardization”, Strategic Management Journal, Vol.27, pp.869-890
25. Lovelock, C. H. and Yip, G. S. (1996). “Developing Global Strategies for Service Businesses”, California Management Review, Vol.38, No.2, pp.64-86
26. Luthans, F. and Doh, 《International Management: Culture, Strategy and Behaviour 7th edition》, McGraw-Hill/Irin
27. Nayyar, P. R. (1993). “Performance effects if information asymmetry and economics of scope in diversified service firms”, Academy of Management Journal, Vol.36, No.1, pp.28-57
28. Pla-Barber, J.; Sanchez-Peinado, E. and Madhok, A. (2010). “Investment and Control Decisions in Foreign Markets: Evidence from Service Industries”, British Journal of Management, Vol.21, pp.736-753
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網路資料
1. 中華民國100年來臺旅客消費及動向調查，交通部觀光局。參考日期：2012/11/10
http://admin.taiwan.net.tw/.../5392b329-7356-4ab2-9e2e-3998e0775b7f.doc
2. 行政院主計處(2011)，中華民國行業標準分類(第9次修定，100年3月)。參考日期：2012/11/10
http://www.dgbas.gov.tw/ct.asp?xItem=28854&ctNode=5479
3. 行政院主計處(2012年10月)，”100年家庭收支調查報告”，行政院主計總處。參考日期：2012/11/16
http://win.dgbas.gov.tw/fies/doc/result/100.pdf
4. 行政院主計處，”歷年國內各業生產與平減指數”。參考日期：2012/11/26
http://www.stat.gov.tw/ct.asp?xItem=14616&CtNode=3564&mp=4
5. 李雨詩、吳文傑(2012)，”CoCo 都可茶飲—合縱連橫進入中國市場”， 光華管理個案收錄庫，pp.1-3。參考日期：2013/3/30
http://www.kmcc.org.tw/admin/case/upload/preread_pdf/1-12011-11-trial.pdf
6. 吳美香（2001），「餐飲服務能力本位訓練教材：餐飲業之特性」。參考日期：2013/3/30
http://ttqs.evta.gov.tw/upload/F119911489082788.PDF
7. 周嫦娥、李繼宇、蔡雅萍與陳詩婷(101年8月)，”99年臺灣地區觀光衛星帳”，臺灣農業與資源經濟學會，交通部觀光局。參考日期：2012/11/10
http://admin.taiwan.net.tw/upload/public/20120828/6889a72d-25b1-4369-854f-af8f8a5fbfec.pdf
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http://ciis.cdri.org.tw/files/attachment/0C107515437214634886/%E9%A4%90%E9%A3%B2%E6%A5%AD%E4%B9%8B%E7%B6%93%E7%87%9F%E7%8F%BE%E6%B3%81%E8%88%87%E6%9C%AA%E4%BE%86%E8%B6%A8%E5%8B%A2.pdf
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http://ccindustry.pixnet.net/blog/post/5443996-%E5%9A%B4%E9%95%B7%E5%A3%BD%EF%BC%9A%E9%A4%90%E9%A3%B2%E6%A5%AD%E9%80%B2%E8%BB%8D%E5%9C%8B%E9%9A%9B-%E5%9C%A8%E5%9C%B0%E5%91%B3%E5%8F%96%E5%8B%9D-
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http://ciis.cdri.org.tw/files/attachment/0C194616059690328832/CoCo%E9%83%BD%E5%8F%AF%E8%8C%B6%E9%A3%B2%E7%9A%84%E5%9C%8B%E9%9A%9B%E5%B1%95%E5%BA%97%E8%88%87%E7%89%A9%E6%B5%81%E7%AD%96%E7%95%A5.pdf |
