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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/59997

    Title: 廠商技術創新與文化創意活動之關係-台灣地區製造業之實證分析
    Relationships between technology innovation and creative activities-an empirical study of manufacturing industries in Taiwan
    Authors: 張駿義
    Contributors: 許牧彥
    Keywords: 技術創新
    Date: 2010
    Issue Date: 2013-09-04 11:55:08 (UTC+8)
    Abstract: 近年來文化創意已逐漸成為顯學。英國政府於1997年首先定義「創意產業」(Creative Industry),並制訂政策致力發展之。從文化創意產業被獨立為一個研究領域並大量討論後,也有學者開始關心文化創意產業與其他產業創新的關係。
    1. 廠商特性之規模因素對廠商進行文化創意活動之傾向較不相關,自有品牌則有相關。
    2. 市場因素對廠商進行文化創意活動之傾向有顯著相關。
    3. 產品創新因素對廠商進行文化創意活動之傾向非常相關,製程創新則較不相關。
    The study on Creative industries has been raging for a decade. The Government of Unite Kingdom came up with the first definition of creative industries and formulated policies to develop the industries, other countries defined their own definitions afterwards. Recently, researchers started to study about the relationships between creative industries and innovation in other industries.

    Se-Hwa Wu(2008)classified marketing innovation as six criteria: design, packaging, channel, display, advertising, and pricing. Among the six criteria, design, packaging, advertising are intrinsically the activities implemented in the core creative industries. As the same concept of the relationships between creative industries and innovation in other industries, there might be connections between these creative activities and innovations in enterprises.

    The main purpose of this research is to find out relationships between technology innovation and creative activities of design, packaging, and advertising. To enhance the quality of this study, four other variables obtained from literature review are taken into account. Due to the importance of manufacturing industries in Taiwan, this study uses firms of manufacturing industries in Taiwan as samples.

    The main findings of this research are as below:
    1. OBM has significant relationship with creative activities while sales does not.
    2. Market factors have significant relationship with creative activities.
    3. Product innovation has strong relationship with creative activities while process innovation does not.
    Reference: 一、 中文部分
    徐作聖譯(2000),Allan Afuah著,「創新管理」,華泰出版。

    二、 英文部分
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    Bakhshi, H., & McVittie, Eric.(2009), “Creative Supply-chain Linkages and Innovation: Do the Creative Industries Stimulate Business Innovation in the Wider Economy?”, Innovation: Management, Policy & Practice, 11(2), 169-189.
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    Kraft, K.(1990), ”Are Product and Process-innovations Independent of each other?”, Applied Economics, 22, 1029-1038.
    Kotler, P. & Armstrong, G.(1994), “Principles of marketing(6th ed.)”, Prentice Hall, Inc., Englewood Cliffs, NJ.
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    McCarthy, J.(1960), “Basic Marketing: A Managerial Approach”, Irwin, Inc., Homewood, IL.
    Moore, A. M.(2004), “Darwin and the Demon: Innovating within Established Enterprises”, Harvard Business Review, 82(7/8), 86-92.
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    Schumpeter, J.(1934), “The Theory of Economic Development”, Harvard University Press, Boston.
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    Smolny, W.(2001), “Determinants of Innovation Behaviour and Investment Estimates for West-German manufacturing firms”, Economics of Innovation and New Technology, 12, 425-447.
    Utterback, J. M., & Abernathy, W. J.(1975), “A Dynamic Model of Process and Product Innovation”, Omega, 3(6), 639-659.
    Wallace, R.(2001), “Proving Our Value: Measuring Package Design’s Return on Investment”, Design Management Journal, 12(3), 20-27.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097359022
    Data Type: thesis
    Appears in Collections:[科技管理研究所] 學位論文

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