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    Title: 台灣有線電視產業獲利率影響因素之探討
    Determinants of profitability in the taiwan's cable television
    Authors: 林瑋庭
    Contributors: 王國樑
    林瑋庭
    Keywords: 有線電視
    效率
    三階段資料包絡分析法
    獲利率
    Date: 2010
    Issue Date: 2013-09-05 14:18:44 (UTC+8)
    Abstract: 本文以台灣地區有線電視系統業者為研究對象,研究期間涵蓋2006年至2008年,第一階段以三階段資料包絡分析法(data envelopment analysis,DEA)分析系統業者的經營效率,第二階段以獲利能力來源理論、財務指標、股權結構與公司組織制度三面向建構複迴歸模型,分析台灣有線電視系統業者的獲利率影響因素。
    第一階段效率評估模型實證結果顯示,在考慮外在影響因素進行效率評估後,系統業者之整體經營效率為0.549,絕大多數的業者處於遞增規模報酬階段
    ,無效率之來源為營運非處於最適經營規模;第二階段複迴歸實證結果顯示,「純技術效率值」、「經營規模」、「市場佔有率」、和「流動比率」對於系統業者獲利率有顯著的正向關係,然而「市場集中度」和「外資持股比率」對於系統業者獲利率有顯著的負向關係。
    綜合效率評估模型與複迴歸模型實證結果,市場集中度較高的獨占系統業者由於缺乏競爭威脅,不利於獲利率的提升,且整體系統業者仍處於規模報酬遞增的階段,使其經營不效率來源主要由於規模效率無法提升。因此,本文建議政府應修正跨區經營區之限制,逐步擴大經營區範圍,如此才能避免目前經營區內因競爭不足與經營規模過小所形成之經營效率不佳與獲利能力無法提升之情形。除此之外,由複迴歸實證結果顯示,具外資背景的系統業者集團,其獲利能力較差,主管機關可再進一步關切外資集團背景是否透過關係人之間進行交易,彼此資金借貸的情形,使其獲利能力表現較差,而不利於有線電視業的管理經營。
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    Description: 碩士
    國立政治大學
    經濟學系
    97258003
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097258003
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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