政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/60509
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140887 (78%)
Visitors : 46352838      Online Users : 862
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/60509


    Title: 消費者專屬資產量表之發展與應用
    The Development and Application of the Consumer-Specific-Asset Scale
    Authors: 莊旻潔
    Chuang, Min Chieh
    Contributors: 邱志聖
    Chiou, Jyh Shen
    莊旻潔
    Chuang, Min Chieh
    Keywords: 專屬資產
    移轉成本
    量表發展
    specific asset
    switching cost
    scale development
    Date: 2009
    Issue Date: 2013-09-05 16:46:29 (UTC+8)
    Abstract: 專屬資產是交易成本理論中最具有預測力的構念，過去專屬資產構念主要是應用在B2B交易情境，本研究欲將專屬資產所衍伸的概念應用在廠商與消費者間的交換關係，並修正目前專屬資產相關量表的一些問題，包括了對專屬資產的衡量並沒有一致性的作法、衡量方式沒有回歸到專屬資產最原始的定義，以及有些研究用單一題項或是代理變數來衡量會產生效度上的問題，因此研究一依循Churchill（1979）及Hinkin（1998）建議的量表發展程序而發展出能應用到B2C情境的消費者專屬資產量表，本研究以兩階段問卷共計1453位受訪者為施測對象，透過探索性及驗證性因素分析發展出六個構面-「特有使用知識專屬資產」、「特有實體設備/軟體或服務專屬資產」、「忠誠客戶優惠專屬資產」、「特有人際關係及溝通效率專屬資產」、「心理層面認同專屬資產」、「特有無形社會壓力專屬資產」共計19題之消費者專屬資產量表，資料顯示量表具有良好的信、效度及因素結構。
    研究二為整體模型架構實證，透過文獻整理釐清專屬資產及移轉成本的相同點、相異點及兩者間的關係，並將專屬資產與移轉成本放入消費者信任-滿意-忠誠回應架構中，結果發現專屬資產為移轉成本的前置變數，且專屬資產及移轉成本皆為消費者滿意與忠誠回應間之重要中介變數。
    研究三為比較本研究發展的專屬資產量表（AS量表）與傳統專屬資產量表（TAS量表）在構念預測力上是否有顯著差異，結果發現五個產業中有兩產業（專櫃化妝品業與進口車業）AS量表預測力顯著高於TAS量表，三產業（銀行業、美髮業、精品業）無顯著差異。
    Specific asset is the most predictable construct in transaction cost theory. The construct of specific asset has been most commonly used in B2B context in the past. This research aims to extend the application of specific asset to B2C context, and also solve the following 3 issues regarding the present specific asset scales. First, there is no consent about the measurement of specific asset. Second, the definition of specific asset is misunderstood. Third, some researches use single item or proxy variables to measure specific asset, which leads to potential construct validity problems. Therefore, study 1 follows Churchill (1979) and Hinkin (1998) to develop the consumer-specific-asset scale. This study uses two stages of empirical data and collects 1453 valid samples. Through exploratory and confirmatory factor analysis, this study develops a 19-item instrument, including six types of consumer-specific-asset: 1) specific knowledge, 2) specific equipment/software or service, 3) loyalty program, 4) specific relationship and communication, 5) identification, 6) invisible social pressure. The analyzed data shows that this scale has reliability, validity and good factor structure.
    Study 2 seeks to provide an empirical test of the structural model. The author identifies the similarities, differences and the relationship between specific asset and switching cost first, then put the specific asset and switching cost into the trust-satisfaction-loyalty response model. The results show that specific asset is the antecedent of switching cost, and both specific asset and switching cost are the important mediators between consumer satisfaction and loyalty response.
    Study 3 focuses on comparing the predictability between the new specific asset scale (developed from study 1) and traditional specific asset scale. The results suggest that among the 5 industries this study chose, the new specific asset scale predicts better in the 2 industries (cosmetic and car) and no significant difference in the 3 industries(bank, hair stylist and luxury goods).
    Reference: 邱志聖（2006），策略行銷分析，架構與實務應用，台北：智勝文化出版社，第二版。

    康敏平（2005），不對襯組織間交易關係之統治，國立政治大學企業管理研究所未出版博士論文。

    Ajzen, I. (1985), “From Intentions to Actions: A Theory of Planned Behavior,” In Kuhl J. and J. Beckman (Eds.), Action Control: From Cognition to Behavior (pp. 11-39). New York: Springer-Verlag.

    Alba, J. W. and J. Wesley Hutchinson (1987), “Dimensions of Consumer Expertise,” Journal of Consumer Research, 13(March), pp.411-454.

    Andaleeb, Syed Saad (1996), “An Experimental Investigation of Satisfaction and Commitment in Marketing Channels: The Role of Trust and Dependence,” Journal of Retailing, 72(spring), pp.77-93.

    Anderson, Erin (1985), “The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis,” Marketing Science, 4(3), pp.234-254.

    Anderson, Erin and Barton Weitz (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29 (February), pp.18-34.

    Anderson, Erin and H. Gatignon (1986), “Modes of Foreign Entry: Transaction Costs and Propositions,” Journal of International Business Studies, 17, pp.1-26.

    Anderson, Eugene W. (1998), “Customer Satisfaction and Word of Mouth,” Journal of Service Research, 1(May), pp.5-17.

    Anderson, Eugene W. and Claes Fornell (1994), “A Customer Satisfaction Research Prospectus,” In Rust, R. T. and R. L. Oliver (Eds.), Service Quality: New Directions in Theory and Practice (pp.241-268). Thousand Oaks, CA: Sage.

    Anderson, Eugene W., Claes Fornell and Donald R. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, 58(July), pp.53-66.

    Anderson, Eugene and Mary W. Sullivan (1993), “The Antecedents and Consequences of Consumer Satisfaction for Firms,” Marketing Science,12(Spring), pp.125-143.

    Anderson, James C. and D. W. Gerbing (1988), “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach,” Psychological Bulletin, 103(3), pp.411-423.

    Anderson, James C. and James A. Narus (1990), “A Model of Distributor Firm and Manufacturer Firm Working Relationships,” Journal of Marketing, 54(January), pp.42-58.

    Arnett, Dennis B., Steve D. German and Shelby D. Hunt (2003), “The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing,” Journal of Marketing, 67(April), pp.89-105.

    Arrow, Kenneth J. (1974), The Limits to Organizations. New York: Norton.

    Assael, Henry (1987), Consumer Behavior and Marketing Action (3rd ed.). Boston: Kent Publishing Company.

    Aulakh, P. S. and M. Kotabe (1997), “Antecedents and Performance Implications of Channel Integration in Foreign Markets,” Journal of International Business Studies, 28(1), pp.145-175.

    Aydin, Serkan and Gökhan Özer (2005), “The Analysis of Antecedents of Customer Loyalty in Turkish Mobile Telecommunication Market,” European Journal of Marketing, 7/8, pp.910–925.

    Bansal, Harvir S. and Shirley F. Taylor (1999), “The Service Provider Switching Model (SPSM): A Model of Consumer Switching Behavior in the Service Industry,”
    Journal of Service Research, 2(2), pp.200-218.

    Bansal, Harvir S., Shirley F. Taylor and Yannik James (2005), “"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers` Switching Behaviors,” Journal of the Academy of Marketing Science, 33(1), pp.95-115.

    Barney, J. B. and W. G. Ouchi (1986), Organizational Economics. San Francisco, CA: Jossey Bass.

    Barney, J. B. (1990), “The Debate Between Traditional Management Theory and Organizational Economics: Substantive Differences or Intergroup Conflict?” Academy of Management Review, 15(3), pp.382-393.

    Beatty, Sharon E., Lynn R. Kahle, and Pamela M. Homer (1988), “The Involvement- Commitment Model: Theory and Implications,” Journal of Business Research, 16(2), pp.149-167.

    Beatty, Sharon E., Morris Mayer, James E. Coleman, Kristy Ellis Reynolds and Jungki Lee (1996), “Customer-Sales Associate Retail Relationships,” Journal of Retailing, 72(3), pp.223-247.

    Bell, S. J., S. Auh and K. Smalley (2005), “Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs,” Academy of Marketing Science, 33(2), pp.169-183.

    Berry, Leonard L. and A. Parasuraman (1991), Marketing Services: Competing Through Quality. New York, NY: The Free Press.

    Bettencourt, Lance A. (1997), “Customer Voluntary Performance: Customers as Partners in Service Delivery,” Journal of Retailing, 73(3), pp.383-406.

    Bolton, R. N. and K. N. Lemon (1999), “A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction,” Journal of Marketing Research, 36(2), pp.171-186.

    Brown, Tom J., Thomas E. Barry, Peter A. Dacin and Richard F. Gunst (2005), “Spreading the Word：Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context,” Journal of the Academy of Marketing Science, 33(2), pp.123-138.

    Bucklin, L. P. and S. Sengupta (1993), “Organizing Successful Co-Marketing. Alliances,” Journal of Marketing, 57(April), pp.32-46.

    Burnham, T. A., J. K. Frels and V. Mahajan (2003), “Consumer Switching Costs: A Typology, Antecedents and Consequences,” Journal of the Academy of Marketing Science, 31(2), pp.109-126.

    Buvik, Arnt and George John (2000), “When Does Vertical Coordination Improve Industrial Purchasing Relationships?” Journal of Marketing, 64(4), pp.52-64.

    Buvik, Arnt and Kjell Grønhaug (2000), “Inter-firm Dependence, Environmental Uncertainty and Vertical Co-ordination in Industrial Buyer–seller Relationships,” Omega, 28(4), pp.445-454.

    Buvik, Arnt and Torger Reve (2001), “Asymmetrical Deployment of Specific Assets and Contractual Safeguarding in Industrial Purchasing Relationships,” Journal of Business Research, 51(2), pp.101-113.

    Carroll, G. R. and D. J. Teece (1999), “Firms, Markets, and Hierarchies: Introduction and Overview,” In Carroll G. R. and D. J. Teece (Eds.), Firms, Market, and Hierarchies: The Transaction Cost Economics Perspective (pp.3-13). London: Oxford University Press.

    Carter, Richard and Geoffrey M. Hodgson (2006), “The Impact of Empirical Tests of Transaction Cost Economics on the Debate on the Nature of the Firm,” Strategic Management Journal, 27(5), pp.461-471.

    Chaudhuri, A. and M. B. Holbrook (2001), “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty,” Journal of Marketing, 65, pp.81-93.
    Chiou, Jyh-shen (2003), “The Antecedents of Consumers’ Loyalty toward Internet Service Providers,” Information and Management, 41, pp.685-695.
    Chiou, Jyh-Shen and Cornelia Droge (2006), “Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework,” Journal of the Academy of Marketing Science, 34(4), pp.613-627.

    Churchill, Gilbert A. (1979), “A Paradigm for Developing Better Measures of Marketing Constructs,” Journal of Marketing Research, 16(1), pp.64-73.

    Churchill, Gilbert A. and C. Suprenant (1982), “An Investigation into The Determinants of Customer Satisfaction,” Journal of Marketing Research, 19, pp.491-504.

    Conway, J. M. and A. I. Huffcutt (2003), “A Review and Evaluation of Exploratory Factor Analysis Practices in Organizational Research,” Organizational Research Methods, 6, pp.147-168.

    Cook, K. S. and R. M. Emerson (1978), “Power, Equity and Commitment in Exchange Networks,” American Sociological Review, 43, pp.721-739.

    Copeland, M. T. (1923), “Relation of Consumers’ Buying Habits of Marketing Methods,” Harvard Business Review, 1(2), pp.282-289.

    Cronin, J. J. and S. A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56(3), pp.55-68.

    Cunningham, Scott M. (1967), “Perceived Risk and Brand Loyalty,” In Donald, F. Cox (Eds.), Risk Taking and Information Handling in Consumer Behavior (pp.507-523). Boston: Harvard University Press.
    David, R. J. and Shin-Kap Han (2004), “A Systematic Assessment of the Empirical Support for Transaction Cost Economics,” Strategic Management Journal, 25, pp.39-58.

    Day, George S. (1969), “A Two Dimensional Concept of Brand Loyalty,” Journal of Advertising Research, 9, pp.29-35.

    Dick, Alan S. and Kunal Basu (1994), “Customer Loyalty: Toward an Integrated Conceptual Framework,” Journal of the Academy of Marketing Science, 22(2), pp.99-113.
    Dodds, B. W., K. B. Monroe and D. Grewal (1991), “Effect of Price, Brands and Store Information on Buyers’ Product Evaluation,” Journal of Marketing Research, 28(August), pp.307-319.
    Driscoll, J. W. (1978), “Trust and Participation in Organizational Decision Making as Predictors of Satisfaction,” Academy of Management Journal, 21, pp.44-56.
    Dwyer, F. Robert, Paul H. Schurr and Sejo Oh (1987), “Developing Buyer-Seller Relationships,” Journal of Marketing, 51(April), pp.11-27.

    Eliashberg, Jehoshua and Thomas S. Robertson (1988), “New Product Preannouncing Behavior: A Market Signaling Study,” Journal of Marketing Research, 25(August), pp.282-292.

    Erramilli, M. K. and C. P. Rao (1993), “Service Firms’ International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach,” Journal of Marketing, 57, pp.19-38.

    Festinger, L. A. (1957), A Theory of Cognitive Dissonance. Stanford: Stanford University Press.

    Fornell, Claes (1992), “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 56(January), pp.6-21.

    Fornell, Claes and David F. Larcker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18(February), pp.39-50.

    Fornell, Claes, Michael D. Johnson, Eugene W. Anderson, Jaesung Cha and Barbara Everitt Bryant (1996), “The American Customer Satisfaction Index: Nature, Purpose and Findings,” Journal of Marketing, 60(October), pp.7-18.

    Frazier, G. L., R. E. Spekman and C. R. O’Neal (1988), “Just-In-Time Exchange Relationships in Industrial Markets,” Journal of Marketing, 52(4), pp.52-67.

    Ganesan, Shankar (1994), “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” Journal of Marketing, 58(April), pp.1-19.

    Ganesan, Shanker and Ron Hess (1997), “ Dimensions and Levels of Trust: Implications for Commitment to a Relationship,” Marketing Letters, 8(October), pp.439-448.

    Garbarino, Ellen and Mark S. Johnson (1999), “The Different Role of Satisfaction, Trust and Commitment in Customer Relationship,” Journal of Marketing, 63(April), pp.70-87.

    Gatigon, Hubert and Erin Anderson (1988), “The Multinational Corporation`s Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation,” Journal of Law, Economics and Organization, 4(Fall), pp.305-335.

    Gerbing, David W. and James C. Anderson (1988), “An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment,” Journal of Marketing Research, 25(May), pp.186-992.

    Graeff, T. R. (1996), “Image Congruence Effects on Product Evaluations: The Role of Self-Monitoring and Public/Private Consumption,” Psychology and Marketing, 13(August), pp.481-499.

    Guiltinan, Joseph P. (1989), “A Classification of Switching Costs with Implications for Relationship Marketing,” In Childers, T. L., R. P. Bagozzi and J. P. Peter(Eds.), 1989 AMA Winter Educators’ Conference: Marketing Theory and Practice (pp. 216-220). Chicago, IL: American Marketing Association.

    Gustafsson, A., M. D. Johnson and I. Roos (2005), “The Effects of Customer
    Satisfaction, Relationship Commitment Dimensions and Triggers on Customer
    Retention,” Journal of Marketing, 69(October), pp.210-218.

    Gwinner, Kevin P., Dwayne D. Gremler and Mary Jo Bitner (1998), “Relational Benefits in Services Industries: The Customer’s Perspective,” Journal of the Academy of Marketing Science, 26(2), pp.101-114.

    Hair, Joseph F., Rolph E. Anderson, Roland L. Tatham and Willian C. Black (1998), Multivariate Data Analysis (5th ed.). Upper Saddle River, NJ: Prentice-Hall.

    Halstead, D., D. Hartman and S. L. Schmidt (1994), “Multisource Effects on the Satisfaction Formation Process,” Journal of the Academy of Marketing Science, 22(2), pp.114-129.

    Harrison-Walker, L. Jean (2001), “The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents,” Journal of Service Research, 4(1), pp.60-75.

    Heckman, R. and A. Guskey (1998), “Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks,” Journal of Market Focused Management, 3, pp.59-91.

    Heide, Jan B. and A. M. Weiss (1995), “Vendor Consideration and Switching Behavior of Buyers in High-Technology Markets,” Journal of Marketing, 59(3), pp.30-43.

    Heide, Jan B. and George John (1988), “The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels,” Journal of Marketing, 52(January), pp.20-35.

    Heide, Jan B. and George John (1990), “Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships,” Journal of Marketing Research, 27(1), pp.24-36.

    Heide, Jan B. and George John (1992), “Do Norms Matter in Marketing Relationships?” Journal of Marketing, 56(2), pp.32-44.

    Hennig-Thurau, Thorsten and Alexander Klee (1997), “The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development,” Psychology and Marketing, 14(December), pp.737-765.

    Hennig-Thurau, Thorsten, Kevin P. Gwinner and Dwayne D. Gremler (2002), “Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality,” Journal of Service Research, 4(February), pp.230-247.

    Heskett, James L., W. Earl Jr. Sasser and Christopher W. L. Hart (1990), Service Breakthroughs: Changing the Rules of the Game. New York: The Free Press.

    Hinkin, T. R. (1998), “A Brief Tutorial on the Development of Measures
    for Use in Survey Questionnaires,” Organizational Research Methods, 1(1), pp.104-121.

    Homburg, Christian and Giering Annette (2001), “Personal Characteristics as Moderators of the Relationship between Customer Satisfaction and Loyalty - An Empirical Analysis,” Psychology and Marketing, 18(1), pp.43-66.

    Hrebiniak, L. G. (1974), “Effects of Job Level and Participation on Employee Attitudes and Perceptions of Influence,” Academy of Management Journal, 17, pp.649-662.

    Hu, L. and P. M. Bentler (1999), “Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives,” Structural Equation Modeling, 6(1), pp.1-55.
    Huefner, Jonathan C. and H. Keith Hunt (2000), “Consumer Retaliation as a Response to Dissatisfaction,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 13, pp.61-82.
    Jackson, Barbara Bund (1985), Willing and Keeping Industrial Customers: The Dynamics of Customer Relationships. Lexington, MA: Lexington Books.

    Jacoby, Jacob and David B. Kyner (1973), “Brand Loyalty v.s. Repeat Purchasing Behavior,” Journal of Marketing Research, 10, pp.1-9.

    Jap, Sandy D. and Shankar Ganesan (2000), “Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment,” Journal of Marketing Research, 37(2), pp.227-245.

    John, George and Barton A. Weitz (1988), “Forward Integration into Distribution: An Empirical Test of Transaction Cost Analysis,” Journal of Law, Economics and Organization, 4(2), pp.337-354.

    John, George and Barton A. Weitz (1989), “Salesforce Compensation: An Empirical Investigation of Factors Related to Use of Salary versus Incentive Compensation,” Journal of Marketing Research, 26(1), pp.1-14.

    Jones, Michael A., David L. Mothersbaugh and Sharon E. Beatty (2000), “Switching Barriers and Repurchase Intentions in Services,” Journal of Retailing, 76(2), pp. 259-274.

    Jones, Michael A., David L. Mothersbaugh and Sharon E. Beatty (2002), “Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing their Differential Strategic Outcomes,” Journal of Business Research, 55(6), pp.441-450.

    Jones, Michael A., David L. Mothersbaugh and Sharon E. Beatty (2007), “The Positive and Negative Effects of Switching Costs on Relational Outcomes,” Journal of Service Research, 9(4), pp.335-355.

    Joshi, Ashwin W. and Rodney L. Stump (1999), “The Contingent Effect of Specific Asset Investments on Joint Action in Brand Owner-Supplier Relationships: An Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust,” Journal of Academy of Marketing Science, 27, pp.291-305.
    Karakaya, Fahri and Michael L. Stahl (1989), “Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets,” Journal of Marketing, 53(April), pp.80-91.
    Kim, S. and K. A. Hagtvet (2003), “The Impact of Misspecified Item Parceling on Representing Latent Variables in Covariance Structure Modeling: A Simulation Study,” Structural Equation Modeling, 10(1), pp.101-127.

    Klein, B. (1980), “Transaction Cost Determinants of ‘Unfair’ Contractual Arrangements,” American Economic Review, 70, pp.356-362.

    Klein, B., R. Crawford and A. Alchian (1978), “Vertical Integration, Appropriable Rents and the Competitive Contracting Process,” Journal of Law and Economics, 21, pp.297-326.

    Klein, Saul, Gary L. Frazier and Victor J. Roth (1990), “A Transaction Cost Analysis Model of Channel Integration in International Markets,” Journal of Marketing Research, 27(2), pp.196-208.

    Klemperer, Paul (1987), “Markets with Consumer Switching Costs,” Quarterly Journal of Economics, 102(2), pp.375-394.

    Klemperer, Paul (1995), “Competition When Consumers Have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade,” The Review of Economic Studies, 62, pp.515-539.

    Kwon, Ik-Whan G. and Taewon Suh (2004), “Factors Affecting the Level of Trust and Commitment in Supply Chain Relationships,” Journal of Supply Chain Management, 40(2), pp.4-14.

    Lastovica, John L. and David M. Gardner (1979), “Components of Involvement,” In Maloney, John C. and Bernard Silverman(Eds.), Attitude Research Plays for High Stakes (pp.53-73). Chicago, IL: American Marketing Association.

    Lee, D. J., M. J. Sirgy, J. R. Brown and M. M. Bird (2004), “Importers’ Benevolence toward Their Foreign Export Suppliers,” Journal of the Academy of Marketing Science, 32(1), pp.32-48.

    Lee, Richard and Jenni Romaniuk (2009), “Relating Switching Costs to Positive and Negative Word-of-Mouth,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 22, pp.54-67.

    Lim, Kui Suen and Mohammed Abdur Razzaque (1997), “Brand Loyalty and Situational Effects: An Interactionist Perspective,” Journal of International Consumer Marketing, 9(4), pp.95-115.

    Lohtia, R., C. M. Brooks and R. E. Krapfel (1994), “What Constitutes A Transaction-Specific Asset? An Examination of the Dimensions and Types,” Journal of Business Research, 30, pp.261-270.

    Long, J. S. (1983), Confirmatory Factor Analysis. Beverly Hills, CA: Sage.

    Lovelock, C. H. (1980), “Toward a Classification of Services,” In Berry, L. L., G. L. Shostack and G. Upah (Eds.), Emerging Perspectives on Services Marketing (pp.72-76). Chicago: American Marketing Association.

    Lovelock, C. H. (1983), “Classifying Services to Gain Strategic Marketing Insights,” Journal of Marketing, 47(Summer), pp.9-20.

    Masten, Scott E. (1984), “The Organization of Production: Evidence From the Aerospace Industry,” Journal of Law and Economics, 27(October), pp.403-417.

    Masten, Scott E., James W. Jr. Meehan and Edward A. Snyder (1989), “Vertical Integration in the U.S. Auto Industry: A Note on the Influence of Transaction Specific Assets,” Journal of Economic Behavior and Organization, 12(October), pp.265-273.

    Masten, Scott E., James W. Jr. Meehan and Edward A. Snyder (1991), “The Costs of Organization,” Journal of Law, Economics and Organization, 7(Spring), pp.1-25.

    Mathewson, F. and R. Winter (1985), “The Economics of Franchise Contracts,” Journal of Law and Economics, 28, pp.503-526.

    Maute, Manfred F. and William R. Forrester (1993),“The Structure and Determinants of Consumer Complaint Intentions and Behavior,” Journal of Economic Psychology, 14(2), pp.219-247.

    McDonald, G. G. (1981), “Structural Exchange and Marital Interaction,” Journal of Marriage and the Family, 43, pp.825–839.

    Meyer, John P. and Natalie J. Allen (1984), “Testing the ‘Side-Bet Theory’ of Organizational Commitment: Some Methodological Considerations,” Journal of Applied Psychology, 69(3), pp.372-378.

    Minkler, Alanson P. and Timothy A. Park (1994), “Asset Specificity and Vertical Integration in Franchising,” Review of Industrial Organization, 9, pp.409-423.

    Mittal, Vikas, Pankaj Kumar and Michael Tsiros (1999), “Attribute-Level Performance, Satisfaction, and Behavioral Intentions Over Time: A Consumption-System Approach,” Journal of Marketing, 63(April), pp.88-101.

    Monteverde, K. and D. J. Teece (1982), “Supplier Switching Costs and Vertical Integration in the Automobile Industry,” The Bell Journal of Economics, 13(Spring), pp.206-213.

    Moorman, Christine, Gerald Zaltman and Rohit Deshpande (1992), “Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations,” Journal of Marketing Research, 24, pp.314-328.

    Moorman, Christine, Rohit Deshpande and Gerald Zaltman (1993), “Factors Affecting Trust in Market Relationships,” Journal of Marketing, 57(January), pp.81-101.

    Morgan, Robert M. and Shelby D. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58(July), pp.20-38.

    Muncy, J. D. (1983), “An Investigation of Two-Dimensional Conceptualization of Brand Loyalty,” P.H.D. dissertation, Lubbock, TX: Texas Tech University.

    Nickerson, J. A., B. H. Hamilton and T. Wada (2001), “Market Position, Resource Profile and Governance: Linking Porter and Williamson in the Context of International Courier and Small Package Services in Japan,” Strategic Management Journal, 22(3), pp.251-273.

    Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions,” Journal of Marketing, 17(November), pp.460-464.

    Oliver, Richard L. (1997), Satisfaction: A Behavioral Perspective on the Consumer. New York: Irwin/McGraw-Hill.

    Oliver, Richard L. (1999), “Whence Consumer Loyalty?” Journal of Marketing, 63, pp.33-44.

    Oliver, Richard L. and W. S. Desarbo (1988), “Response Determinants in Satisfaction Judgements,” Journal of Customer Research, 14(March), pp.495-507.

    Onkvisit, S. and J. Shaw (1987), “Self-Concept and Image Congruence: Some Research and Managerial Implications,” Journal of Consumer Marketing, 4(1), pp.13-24.

    Parasuraman, A., Valarie A. Zeithaml and Arvind Malhotra (2005), “A Multiple-Item Scale for Assessing Electronic Service Quality,” Journal of Service Research, 7(3), pp.213-233.

    Parasuraman, A., Valarie A. Zeithaml and Leonard L. Berry (1998), “Servqual: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64(1), pp.12-40.

    Park, C. W., D. L. Mothersbaugh and L. Feick (1994), “Consumer Knowledge Assessment,” Journal of Consumer Research, 21(June), pp.71-82.

    Parkhe, Arvind (1993), “ Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Interfirm Cooperation,” Academy of Management Review, 36, pp.794-829.

    Pilling, Bruce K., Lawrence A. Crosby and Donald W. Jackson (1994), “ Relational Bonds in Industrial Exchange: An Experimental Test of the Transaction Cost Framework,” Journal of Business Research, 30, pp.237-251.
    Ping, Robert A. Jr. (1993), “The Effects of Satisfaction and Structural Constraints on Retailer Exiting, Voice, Loyalty, Opportunities and Neglect,” Journal of Retailing, 69(Fall), pp.320-352.
    Porter, Michael E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: The Free Press.

    Pritchard, Mark P., Mark E. Havitz and Dennis R. Howard (1999), “Analyzing the Commitment-Loyalty Link in Service Contexts,” Journal of the Academy of Marketing Science, 27(3), pp.333-348.

    Reichheld, F. F. (1996), The Loyalty Effect. Boston, Massachusetts :Harvard Business School Press.

    Reynolds, Kristy E. and Sharon E. Beatty (1999), “Customer Benefits and Company Consequences of Customer-Salesperson Relationships in Retailing,” Journal of Retailing, 75(1), pp.11-32.

    Rindfleisch, A. and Jan B. Heide (1997), “Transaction Cost Analysis: Past, Present, and Future Applications,” Journal of Marketing, 61(4), pp.30-54.

    Rokkan, A. I., Jan B. Heide and Kenneth H. Wathne (2003), “Specific Investment in in Marketing Relationships: Expropriation and Bonding Effects,” Journal of Marketing Research, 40(2), pp.210-224.

    Rotter, J. B. (1967), “A New Scale for the Measurement of Interpersonal Trust,” Journal of Personality, 35(4), pp.651-665.

    Rust, Roland T. and Anthony J. Zahorik (1993), “Customer Satisfaction, Customer Retention and Market Share,” Journal of Retailing, 69(Summer), pp.193-215.

    Sanchez, J., W. Korbin and D. Viscarra (1995), “Corporate Support in the Aftermath of a Natural Disaster: Effects on Employee Strains,” Academy of Management Journal, 38(2), pp.504-521.

    Scheer, L. K. and W. Stern (1992), “The Effect of Influence Type and Performance Outcomes on Attitude toward the Influencer,” Journal of Marketing Research, 29(February), pp.128-142.

    Selin, S., D. R. Howard, E. Udd and T. Cable (1988), “An Analysis of Consumer Loyalty to Municipal Recreation Programs,” Leisure Sciences, 10, pp.210-223.

    Sharma, Neeru and Paul G. Patterson (2000), “Switching Costs, Alternative Attractiveness and Experience as Moderators of Relationship Commitment in Professional, Consumer Services,” International Journal of Service Industry Management, 11(5), pp.470-490.

    Simon H. (1957), Models of Man. New York: Wiley.

    Simon H. (1961), Administrative Behaviour. New York: Macmillan.

    Singh, Jagdip and Deepak Sirdeshmukh (2000), “Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments,” Journal of the Academy of Marketing Science, 28(1), pp.150-167.

    Smith, J. Brock (1997), “Selling Alliances: Issues and Insights,” Industrial Marketing Management, 26(2), pp.146-161.

    Smith, J. Brock and Donald W. Barclay (1997), “The Effects of Organizational Differences and Tust on the Effectiveness of Selling Partner Relationships,” Journal of Marketing, 61(January), pp.3-21.

    Solomon, Michael R. (1983), “The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective,” Journal of Consumer Research, 10(December), pp.319-329.

    Spreng, R., S. MacKenzie and R. Olshavsky (1996), “A Re-Examination of the Determinants of Consumer Satisfaction,” Journal of Marketing, 60(July), pp.15-32.

    Stump, Rodney L. and Jan B. Heide (1996), “Controlling Supplier Opportunism in Industrial Relationships,” Journal of Marketing Research, 33(4), pp.431-441.
    Swan, John E. and Richard L. Oliver (1989), “Postpurchase Communications by Consumers,” Journal of Retailing, 65(Winter), pp.516-533.
    Szymanski, David M. and David H. Henard (2001), “Customer Satisfaction: A Meta-Analysis of the Empirical Evidence,” Journal of the Academy of Marketing Science, 29(1), pp.16-35.
    Thompson, Linda and Graham B. Spanier (1983), “The End of Marriage and Acceptance of Marital Termination,” Journal of Marriage and the Family, 45 (February), pp.103-113.

    Tsai, Hsing-Tung, Heng-Chiang Huang, Yi-long Jaw and Wen-Kuo Chan (2006), “Why On-line Customers Remain with a Particular E-retailer: An Integrative Model and Empirical Evidence,” Psychology and Marketing, 23(5), pp.447-464.

    Tsai, Ming-Tien and Yung-Ming Cheng (2004), “Asset Specificity, Culture, Experience, Firm Size and Entry Mode Strategy: Taiwanese Manufacturing Firms in China, South-East Asia and Western Europe,” International Journal of Commerce and Management, 14(3/4), pp.1- 27.

    Tse, David K. and Peter C. Wilton (1988), “Models of Consumer Satisfaction Formation: An Extension,” Journal of Marketing Research, 15(May), pp.204-212.

    Vasudevan, Hari, S. S. Gaur and R. K Shinde (2006), “Relational Switching Costs, Satisfaction and Commitment: A Study in the Indian Manufacturing Context,” Asia Pacific Journal of Marketing and Logistics, 18(4), pp.342-353.

    Walker, Gordon and Laura Poppo (1991), “Profit Centers, Single Source Suppliers, and Transaction Costs,” Administrative Science Quarterly, 36(March), pp.66-87.

    Williamson, O. E. (1975), Market and Hierarchies: Analysis and Anti-Trust Implicatio. NY: The Free Press.
    Williamson, O. E. (1979), “Transaction Cost Economics: The Governance of Contractual Relations,” Journal of Law and Economics, 22(2), pp.233-261.
    Williamson, O. E. (1981), “The Economics of Organization: The Transaction Cost Approach,” American Journal of Sociology, 87, pp.548-577.
    Williamson, O. E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. New York: Free Press.

    Williamson, O. E. (1991), “Strategizing, Economizing, and Economic Organization,” Strategic Management Journal, 12(special issue), pp.75-94.

    Zeithaml, V. A., L. L. Berry and A. Parasuraman (1996), “The Behavioral Consequences of Services Quality,” Journal of Marketing, 60(2), pp.31-46.
    Description: 博士
    國立政治大學
    國際經營與貿易研究所
    93351504
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093351504
    Data Type: thesis
    Appears in Collections:[Department of International Business] Theses

    Files in This Item:

    File SizeFormat
    150401.pdf1038KbAdobe PDF2413View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback