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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/60528

    Title: 以社會資本探討虛擬社群成員交流互動行為特性–Facebook與Mobile01之初探
    A study of interaction behavior between members in virtual community based on social capital–focusing on facebook and mobile01
    Authors: 吳銘峻
    Wu, Ming Chun
    Contributors: 邱志聖

    Wu, Ming Chun
    Keywords: 虛擬社群
    Virtual Community
    Social Capital
    information sharing
    social interactions
    Date: 2010
    Issue Date: 2013-09-05 16:50:15 (UTC+8)
    Abstract: 隨著網際網路的發展,人們花費更多時間群聚在網路空間裡活動,實體社群

    本研究以探究社會群體活動特性的社會資本為基礎,將過去學者所定義的社會資本三構面:認知面(cognitive dimension)、結構面(structural dimension)、關係面(relational dimension),應用至虛擬社群成員交流互動的參與行為探討,並選擇在台灣具有代表性的虛擬社群–Facebook 和Mobile01 作為研究對象,Facebook 是讓參與成員和朋友維持社交友誼的社群,Mobile01 則是讓對相同主題有興趣的成員一起交流討論的社群,兩個虛擬社群主要內容和群聚成員參與的動機和目的都不盡相同,各代表了不同性質種類的虛擬社群。研究結果發現不同構面的社會資本對於成員在社群內交流互動的參與行為有不同程度的影響,而不同性質的虛擬社群在同一構面的社會資本下對於參與成員的行為債向也會有不同程度的影響。
    With the rapid development of internet, much more people have spent much more time surfing through internet. The concept of community in the real life also extends to the virtual network. There are so many kinds of virtual community in the virtual network space that it provide different content and benefit for members, including social contacts and common topic discussion. Actually, the information sharing and interpersonal social interactions are the core activities for members in the virtual communities. Therefore, it is important to form a good environment in the virtual communities.

    This research uses social capital, constituting cognitive dimension, structural dimension and relational dimension, to examine the behavior of members in virtual communities. We choose two different types of virtual community, Facebook and Mobile01, as our sampling source. Facebook provides members to stay in touch with their friends, and Mobile01 provides members to discuss common topic of conversation and interest. Therefore, members in these virtual community have different purpose and motivation. The results found that different social capital can influence members’ behavior in different ways. Also, different types of virtual communities can influence members’ behavior in different ways through the same social capital dimension.
    Reference: 中文部份

    李郁文(2001),團體動力學 : 群體動力的理論、實務與研究,台北:桂冠。


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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098351015
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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