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    Title: 台灣表演藝術劇團首次國際化之研究
    Authors: 楊哲豪
    Contributors: 譚丹琪
    楊哲豪
    Keywords: 社會資本
    表演藝術
    國際化
    經驗性知識
    網絡關係
    Social capital
    Performance arts
    Internationalization
    Experiential knowledge
    Business network
    Date: 2011
    Issue Date: 2013-09-05 16:51:10 (UTC+8)
    Abstract: 台灣表演藝術產業正受政府重視,但因國內市場小,各團體仍須開拓國際市場;相較樂團和舞團,劇團之附加價值率較高且國內目前極少相關之國際化研究,故本研究欲探討劇團首次進入國際市場的原因及過程、對其國際化有正面影響之因素,以及國際化歷程中面臨的困難和解決辦法。依據文建會資料並拜訪我國劇場產業之父吳靜吉博士後,選擇當代傳奇劇場和優表演藝術劇團進行個案研究之深度訪談,建立六大命題,發現管理高層若具國際經驗或英語溝通能力、不同市場的經驗性知識、政府補助,皆對劇團之國際化有正面影響,另外劇團的社會資本和網絡關係對於其快速初始國際化到心理距離較遠之市場具正面影響、劇團的網絡與人際關係對其初始國際化亦有正面影響。
    The performance arts industry has been gradually emphasized by the government of Taiwan since 2004. However, faced with extremely limited domestic market, performance arts groups should transcend home context to explore more opportunities. Compared with music and dance performance groups in the industry, theater groups are with higher value-added rate while having received less attention and research in the field of internationalization. Therefore, this study explores how they do the first foreign market entry, what drivers facilitate their internationalization process, and how they overcome obstacles. According to information from Professor Jing-Jyi Wu and the Council for Cultural Affairs, Contemporary Legend Theatre and Utheatre are chosen to be subjects of in-depth interview. Six propositions are then developed after interviews and data analysis. The findings indicate that drivers facilitating internationalization of theater groups include managers’ international experience and communication skills in English, experiential knowledge, and government subsidies. Business network and social capital favor their quick first entry into markets further away in psychic distance. Moreover, contacts and networks also have a positive influence on theater groups’ initializing internationalization.
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    三、網路資源
    http://blog.roodo.com/cltheatre 當代傳奇劇場傳奇部落格
    http://newaspect.org.tw 新象‧環境‧文創
    http://twclt.com 當代傳奇劇場官方網站
    http://utheatre.glis.ntnu.edu.tw 優表演藝術劇團官方網站
    http://www.arttime.com.tw Arttime藝術網
    http://www.kk.gov.tw 國光劇團
    http://www.wretch.cc/blog/utheatre 優表演藝術劇團部落格
    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    98351026
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098351026
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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