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    Title: 工業電腦多角化策略之研究—以研華公司為例
    Diversification Strategy in IPC Industry - Advantech Co., Ltd.
    Authors: 范雅婷
    Contributors: 黃國峯
    范雅婷
    Keywords: 多角化
    工業電腦
    研華
    Date: 2009
    Issue Date: 2013-09-09 11:22:38 (UTC+8)
    Abstract: 電子化與自動化是當今全球城市與產業發展的趨勢,隱藏於e化生活背後的設備即為工業電腦。工業電腦具有少量多樣、高穩定性、適應險惡環境,以及產品生命週期長等產品特性,技術門檻雖高,但高毛利率也吸引眾多廠商進入工業電腦市場。為了維持競爭優勢,工業電腦廠商必須不斷發展多角化事業,以滿足市場與客戶的需求,多角化策略遂成為許多工業電腦廠商的關鍵成功要素之一。

    本研究的研究對象為全球工業電腦領導廠商研華公司,研華至今有二十七年的經營經驗、多角化動機強,且擁有完整的能力與價值活動,其穩健經營之背後所具備的原理原則,足以作為相關廠商進行多角化策略的參考。本研究為工業電腦的多角化策略,採用單一企業的多個產品事業個案進行探討,發掘出研華公司的核心資源與能力、主要價值活動、多角化類型及其績效表現,並與資源和能耐、價值活動,以及多角化策略等相關文獻進行呼應與補充。

    本研究的實務意涵在於提供有意發展多角化策略的企業,一個多角化步驟與佈局順序,在瞄準新事業的目標市場之前,宜先檢視其所需能力與價值活動需要的項目,並朝「能力相關多角化事業」、「價值活動相關多角化事業」,或「高度相關多角化事業」的路徑發展,較有機會獲得良好的財務績效和市場績效。在同一企業之中,能力或價值活動越多相似者,進行多角化的效率越高,因可共用與調度的資源越多,可以達到降低成本或創造差異化的競爭優勢。
    Reference: 中文文獻
    1.Charles W. L. Hill‧Gareth R. Jones著,朱文儀、陳建男、黃豪臣譯,2007,策略管理。台北:華泰文化。
    2.Michael E. Porter著,李明軒、邱如美譯,1999,競爭優勢。台北:天下文化。
    3.Prahalad C. K. ‧Hamel Gary著,顧淑馨譯,2004,競爭大未來。台北:智庫文化。
    4.Robert K. Yin著,尚榮安譯,2001,個案研究。台北:弘智文化。
    5.司徒達賢,2001,策略管理新論。台北:智勝文化公司。
    6.李侑霖(2005),「工業電腦廠商發展代工業務之個案研究—以研華公司為例」,國立台灣大學國際企業研究所,碩士論文
    7.卓永進(2006),「OEM/ODM/OBM模式在台灣工業電腦的適用性」,國立政治大學商學院經營管理學程,碩士論文
    8.洪琮堡(2004),「以核心能耐為基礎之相關性多角化策略—以華碩電腦公司為例」,國立台灣大學國際企業研究所,碩士論文
    9.研華股份有限公司,98年度年報。
    10.研華股份有限公司,97年度年報。
    11.黃國峯,2007,「相關與非相關多角化:以能力與價值活動為基礎之觀點」,TAoM年會:全球化之管理挑戰,國立政治大學,台北。

    英文文獻
    1.Aaker, D. A. (1984), Developing Business Strategies. New York: McGraw-Hill.
    2.Ansoff, H. I. (1957), “Strategies for Diversification,” Harvard Business Review, 35, pp. 113-124.
    3.Barney J. (1991), “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17(1), pp. 99-120.
    4.Bettis, R. A. (1981), “Performance differences in related and unrelated diversified firms,” Strategic Management Journal, 2(4), pp. 379-393.
    5.Bettis, R. A., and Hall, W. K. (1982), “Diversification Strategy, Accounting Determined Risk, and Accounting Determined Return,” Academy of Management Journal, 25, pp. 254-264.
    6.Grant R. M. (1991), “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation”, California Management Review. 33, pp. 114-135.
    7.Hamel G. and Prahalad C. K. (1994), Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow. Boston: Harvard University Press.
    8.Herriott, R. E., & Firestone, W. A. (1983), “Multisite qualitative policy research: Optimizing description and generalizability”, Educational R esearcher, 12, 14-19.
    9.Huang, K.F. and Chiu, C.P. (2008). Related and Non-Related Diversification: A Capability-Based and Value-Activity-Based Perspective. Paper presented at Asia Academy of Management (AAoM) International Conference, Taipei, Taiwan.
    10.IMS Research Report (2009), "The World Market for Industrial PCs".
    11.Jacquemin, A. P., and Berry C. H. (1979), “Entropy Measure of Diversification and Corporate Growth”, Journal of Industrial Economic, 27, pp.359-369.
    12.Patton, M. Q. (1987), How to use qualitative methods in evaluation. Newbury Park, CA: Sage.
    13.Palepu, K. (1985), “Diversification Strategy, Profit Performance, and the Entropy Measure,” Strategic Management Journal, 6(4), pp. 239-255.
    14.Porter, M. E. (1985), Competitive Advantage. New York: The Free Press.
    15.Prahalad C. K. and Hamel G. (1990), “The Core Competence of the Corporation”, Harvard Business Review. 68, pp. 79-91.
    16.Rumelt, R. P. (1974), Strategy, Structure, and Economic Performance. Boston: Division of Research, Harvard Business School.
    17.Rumelt, R. P. (1982), "Diversification Strategy and Profitability", Strategic Management Journal 3, pp. 359-369
    18.Teece, D. J. (1980), “Economies of scope and the scope of the enterprise,” Journal of Economic Behavior and Organization, 1, pp. 223–247.
    19.Varadarajan, P, and Ramanujam, V. (1987), “Diversification and performance: a re-examination using a new two-dimensional conceptualization of diversity in firms,” Academy of Management Journal, 30, pp. 380-397.
    20.VDC Research Report (2008), “Merchant Computer Boards for Real-time and Embedded Applications", Volume 1: Slot Single Board Computers and Embedded CPU Blades.
    21.VDC Research Report (2008), “Merchant Computer Boards for Real-time and Embedded Applications", Volume 2: Embedded Motherboards.
    22.VDC Research Report (2008), “Merchant Computer Boards for Real-time and Embedded Applications", Volume 3: Mezzanine Cards and COMs.
    23.Wernerfelt B. (1984), “A Resource-Based View of the Firm”, Strategic Management Journal, 5, pp. 171-180.
    24.Williamson, O.E. (1975), Markets and Hierarchies: Analysis and Antitrust Implication. New York: Free Press.
    Description: 碩士
    國立政治大學
    商管專業學院碩士學位學程(AMBA)
    96380016
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096380016
    Data Type: thesis
    Appears in Collections:[管理碩士學程/商管專業學院碩士學位學程 AMBA] 學位論文

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