政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/61727
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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/61727


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/61727


    题名: Perceived Value, Transaction Cost, and Repurchase-Intention in Online Shopping: A Relational Exchange Perspective
    作者: 巫立宇;陳冠仰;陳柏元;鄭淑玲
    Wu,Lei-Yu;Chen,Kuan-Yang;Chen,Po-Yuan;Cheng,Shu-Ling
    贡献者: 企管系
    关键词: Online shopping;Perceived value;Transaction cost;Repurchase intention
    日期: 2014-01
    上传时间: 2013-11-20 17:42:10 (UTC+8)
    摘要: This study proposes a framework to understand the impacts of both value-related and transaction cost-related factors on repurchase intention from online shoppers` perspective. In particular, this study defines the construct of cost as a three-component conceptualization (i.e., information searching cost, moral hazard cost, and specific asset investment). Based upon empirical evidence on a survey of 887 online shoppers, this study shows that consumers` perceived value and each cost component are positively related to repurchase intention. Importantly, information searching cost exerts the most significant influence on repurchase intentions among the four relational factors. The result suggests that providing sufficient cues to reduce consumers` information searching cost is the core element of repurchase intention formation. This article closes with theoretical and practical implications.
    關聯: Journal of Business Research, 67(1), 2768-2776
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.jbusres.2012.09.007
    DOI: 10.1016/j.jbusres.2012.09.007
    显示于类别:[企業管理學系] 期刊論文

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