政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/61728

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113648/144635 (79%)
Visitors : 51682637 Online Users : 257

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/61728

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/61728

Title:	Joint Order and Promotion Effort Decisions for a Fashion Apparel Commodity under Pre-determined Markdown
Authors:	陳立民 Chen,Li-Ming
Contributors:	企管系
Keywords:	joint order and promotional decisions;supply chain integration;predetermined markdown
Date:	2012.08
Issue Date:	2013-11-20 17:42:24 (UTC+8)
Abstract:	This work considers a two-stage newsvendor-type problem of a moderately stylish product with a short life cycle. The objective is to analyze the concurrent order and promotional effort decisions under the predetermined markdown. The model was initially developed for the decentralized supply chain and later extended to consider the vertical integration of the brand vendor and single retailer. The existence of jointly optimal decisions was then verified and a valuable comparison of decisions between models was made. Depending on various consequences of understock, this work found a simple structure of joint decisions according to markdown. Furthermore, contracts and sensitivity analyses from computational experiments are proposed.
Relation:	Journal of Promotion Management, 18(3), 361-391
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/10496491.2012.696463
DOI:	10.1080/10496491.2012.696463
Appears in Collections:	[企業管理學系] 期刊論文

Files in This Item:

File	Description	Size	Format
361391.pdf		1846Kb	Adobe PDF2	1444	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...