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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/61731

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/61731

Title:	Explaining Members` Proactive Participation in Virtual Communities
Authors:	白佩玉 Pai,Pei-Yu
Contributors:	企管系
Keywords:	Identification;Proactive participation behavior;Recognition of contributions;Satisfaction
Date:	2013.04
Issue Date:	2013-11-20 17:43:02 (UTC+8)
Abstract:	Understanding members` proactive participation in virtual communities is important to both academics and practitioners. This study extends virtual community research by proposing and testing a model that outlines the antecedents of members` proactive participation behavior and incorporates mediating mechanisms and moderating effects. The findings, based on both qualitative and quantitative data, reveal that social, hedonic, and utilitarian community attributes significantly influence proactive participation through community identification and relationship satisfaction. Furthermore, the conversion of community identification into proactive participation behavior depends on the public recognition of contributions. The authors conclude with some managerial and research implications.
Relation:	International Journal of Human - Computer Studies, 71(4), 475-491
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1016/j.ijhcs.2012.12.002
DOI:	10.1016/j.ijhcs.2012.12.002
Appears in Collections:	[企業管理學系] 期刊論文

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