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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/61754

    Title: Origins of Green Innovations: the Differences between Proactive and Reactive Green Innovations
    Authors: 吳豐祥
    Chen, Yu-Shan;Chang,Ching-Hsun;Wu, Feng-Shang
    Contributors: 科管所
    Keywords: Green innovation;Proactive green innovation;Reactive green innovation;Environmental organization;Innovation;Environmental management
    Date: 2012-06
    Issue Date: 2013-11-21 14:55:43 (UTC+8)
    Abstract: Findings – This study divides green innovations into two types: proactive and reactive green innovations, because their origins are different. The results show that both of the internal origins – environmental leadership, environmental culture, and environmental capability and the external origins – the environmental regulations and the environmentalism of investors and clients – can generate reactive green innovation. However, only the internal origins can facilitate proactive green innovation. This study suggests that companies should invest their resources in cultivating the internal origins rather than the external origins.
    Relation: Management Decision, 50, (3),368-398
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1108/00251741211216197
    DOI: 10.1108/00251741211216197
    Appears in Collections:[科技管理與智慧財產研究所] 期刊論文

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