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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/62026


    Title: 建議使用一個可以吸引潛在尼加拉瓜遊客來台灣休閒或旅遊的策略
    uggesting a strategy to attract potential Nicaraguan visitors to visit Taiwan for leisure or tourism
    Authors: 徐凱玲
    Kelineth Victoria Siu Hebbert
    Contributors: Liu, Hsiao Lan
    徐凱玲
    Kelineth Victoria Siu Hebbert
    Keywords: Nicaragua
    Tourism
    Tourist attraction
    Tourist destination
    Destination image
    Nicaragua
    Tourism
    Tourist attraction
    Tourist destination
    Destination image
    Date: 2012
    Issue Date: 2013-12-02 17:52:15 (UTC+8)
    Abstract: This research studied a possible strategy to attract Nicaraguan people to visit Taiwan as tourists. Taiwan is known as East Asia’s sole island bisected by the Tropic of Cancer. Undoubtedly, it is rich in tourism resources; it’s developing its destinations, theme and lifestyle as well as health and fitness tourism. Taiwan has great potential in ecological travel such as bird watching, and whale and dolphin watching, and theme travel like festival tourism, cultural tourism and medical/recuperative tourism. Now with firsthand experience, Taiwan has shown me fascinating places of unique splendor, beauty and traditions.
    As a Nicaraguan citizen, I have sympathized and shared similar experiences with my countrymen (Nicaraguans) while living and studying in Taiwan. They have manifested great interest in traveling. Undoubtedly, Nicaraguan people are willing to visit, know, and explore places, especially Asian countries. As a result, we did interviews to a focus group of Nicaraguan students, first-time Nicaraguan visitors and a diplomat to study whether my countrymen would choose to travel to Taiwan as tourists. In the interviews, we found common themes, categories and patterns that suggest to us that Nicaraguans would choose Taiwan as a tourist destination. Providing affordable tourist packages to these visitors would give the opportunity to have access and channels to travel to Taiwan. This in turn, led us to suggest a way to attract Nicaraguan visitors to travel to Taiwan as tourists.
    Keywords: Tourism, Nicaragua, Tourist attraction, Tourist destination, Destination image
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    Web sites
    http://taiwan.net.tw
    http://taiwanindustry.tier.org.tw
    http://www.sice.oas.org/TPD/NIC_TWN/DraftText_s/Index_s.asp
    http://www.visitanicaragua.com
    http://www.nicaragua.com
    http://english.moe.gov.tw
    Description: 碩士
    國立政治大學
    亞太研究英語碩士學位學程(IMAS)
    97924020
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097924020
    Data Type: thesis
    Appears in Collections:[亞太研究英語博/碩士學位學程(IDAS/IMAS) ] 學位論文

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