政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/62751

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109952/140891 (78%)
Visitors : 46261833 Online Users : 955

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 > Item 140.119/62751

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62751

Title:	置入性行銷對新聞專業的影響：市場新聞學下的專業性考察
Other Titles:	Influences on news professionalism by product placement: News professionalism under the market-driven journalism
Authors:	蕭肇君 Xiao, Zhao Jun
Contributors:	國立政治大學新聞研究所
Keywords:	市場新聞學;置入性行銷;新聞專業性 market-driven journalism;news professionalism;product placement
Date:	2004
Issue Date:	2013-12-19 14:29:36 (UTC+8)
Abstract:	McManus 嘗析論市場新聞學，認為媒體在商言商，往往會犧牲新聞品質。然而新聞專業將因此受到何種影響，卻不見有人進行完整分析。有鑑於此，本研究以市場新聞學架構研究置入性行銷，並側重於新聞專業的探論。除透過訪談，自微觀生產面了解從業人員如何操作置入性行銷，釐清置入性行銷與一般新聞產製的差異外，本研究並就從業人員之想法，考察此操作對新聞專業的影響，最後並討論，如何解決市場新聞學下、因新聞專業破產而產生的種種亂象。 McManus once came out the concept- `the Market-driven Jounalsim`, stating that news meidium might sacrifice the quality of news under the pressure of the Market, however, there isn’t any analysis following to discuss further how the news professionslism to be influenced. Therefore, this article adopts the frameworks of the Market-driven Journalism to study in Product Placement in Taiwan`s news, but emphasizes which the influences has on the news professionalism as well. Through data collected from in-depth interview, the article clarifies the differences in production between Product Placement and the ordinary news, and tries to offer an overview on the influenced news professionalsim. At the end, it discusses how to slove the media crisis brought by the Market while the news professionalism just could not work out well by itself under the Market-driven Journalism.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[新聞學系] 會議論文

Files in This Item:

File	Description	Size	Format
211_1.pdf		358Kb	Adobe PDF2	747	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback