政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/62800

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109952/140887 (78%)
Visitors : 46345681 Online Users : 1011

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Communication > Department of Radio & Television & Graduate Program > Proceedings > Item 140.119/62800

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62800

Title:	手機使用者對第三代行動電話創新採用意願之研究：以台北市大學生為例
Other Titles:	The analysis of the critical factors that affect mobile phone user`s willingness to adopt 3G mobile phone
Authors:	翁瑞迪;方盈潔;馬振剛;張蕙蘭
Contributors:	國立政治大學廣播與電視學研究所
Keywords:	3G手機;採用意願;創新傳佈 3G mobile phone;the willingness of adoption;diffusion of innovation
Date:	2006
Issue Date:	2013-12-19 14:41:56 (UTC+8)
Abstract:	本研究用「創新傳佈」理論來研究3G手機的創新採用影響因素，探討手機使用者的創新特質及3G手機的新事物特質對手機採用意願的影響，並從台北市十四所大學院校隨機抽樣四所大學，進行問卷調查。結果發現，對3G手機採用意願有顯著影響的項目，包括個人創新需求程度、科技結叢中的行動電話擁有與否、電視媒體使用情形、人際傳播及人口統計變項中的性別及每月個人可支配所得。而在新事物特質上，創新特質越明顯，個人對於3G手機採用意願也越高。 Based on Rogers` diffusion of innovation model, the research examines the critical factors that affect mobile phone user`s willingness to adopt 3G mobile phone. The research uses questionary survey method by chosing four colleges from fourteen universities in Taipei. The result of this research indicates that factors affecting the willingness of adoption including technology clustering (of have mobile or not), media using frequency (of TV) and need for innovativeness (between different types of adopter). Moreover, the innovation attributes have influence on the 3G Mobile phone adoption.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[Department of Radio & Television & Graduate Program] Proceedings

Files in This Item:

File	Description	Size	Format
59_1.pdf		586Kb	Adobe PDF2	570	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...