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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/63012
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/63012

    Title: FCM-Based Customer Expectation-Driven Service Dispatch System
    Authors: 苑守慈
    Contributors: 資管系
    Keywords: Fuzzy cognitive map;Customer expectation management;Service science;Service dispatch
    Date: 2014-02
    Issue Date: 2013-12-26 17:12:33 (UTC+8)
    Abstract: Maintaining long-term customer loyalty has been an important issue in the service industry. Although customer satisfaction can be enhanced with better service quality, delivering appropriate services to customers poses challenges to service providers, particularly in real-time and resource-limited dynamic service contexts. However, customer expectation management has been regarded as an effective way for helping service providers achieve high customer satisfaction in the real world that is nevertheless less real-time and dynamic. This study designs a FCM-based customer expectation-driven service dispatch system to empower providers with the capability to deal effectively with the problem of delivering right services to right customers in right contexts. Our evaluation results show that service providers can make appropriate decisions on service dispatch for customers by effectively managing customer expectations and arranging their contextual limited resources and time via the proposed service dispatch system. Meanwhile, customers can receive suitable service and obtain high satisfaction when appropriate services are provided. Accordingly, a high-performance ecosystem can be established by both service providers and customers who co-create value in the dynamic service contexts.
    Relation: Soft Computing,18(2), 359-378
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1007/s00500-013-1063-1
    DOI: 10.1007/s00500-013-1063-1
    Appears in Collections:[資訊管理學系] 期刊論文

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