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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/63417
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/63417

    Title: 電視置入性行銷之規範:政治經濟學觀點的初步考察
    Other Titles: The Norm of Product Placement from a Political Economy Approach
    Authors: 劉昌德;羅世宏
    Liu, Chang-De;Lo, Shih-Hung
    Contributors: 新聞系
    Date: 2005-12
    Issue Date: 2014-01-16 14:40:16 (UTC+8)
    Relation: 中華傳播學刊,8, 41-61
    Data Type: article
    Appears in Collections:[新聞學系] 期刊論文

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