政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/63446

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109952/140901 (78%)
Visitors : 46062728 Online Users : 1028

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > Journals of NCCU > Mass Communication Research > Articles > Item 140.119/63446

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63446

Title:	政治置入性新聞對新聞可信度之影響
Other Titles:	The Influence of Political Product Placement on News Credibility
Authors:	彭賢恩;張郁敏 Peng, Xian-En;Chang, Yuhmiin
Contributors:	廣告系
Keywords:	協調理論;置入性行銷;媒體政治偏誤;新聞可信度;閱聽人政黨傾向;歸因理論 Attribution theory;Congruity theory;Media political bias;News credibility;Party identification;Product placement
Date:	2008-04
Issue Date:	2014-01-16 16:00:39 (UTC+8)
Abstract:	本研究以線上實驗法，探討政治置入性新聞屬性、媒體政治偏誤、與閱聽人政黨傾向，如何影響新聞可信度之評估。研究結果發現，置入政治新聞確實會比無置入新聞產生較低的新聞可信度。在未考慮閱聽人政黨傾向時，「媒體政治偏誤」與「置入性新聞屬性」有顯著的交互作用，但考慮閱聽人政治立場時，兩變項的交互作用卻變得不顯著。研究整體發現「閱聽人政黨傾向」為三變項中影響最大，而協調理論較歸因理論或平衡理論適合解釋此現象。 This study investigated the influence of the types of political product placement, media political bias, and audiences’ party identification on news credibility through online experiments. The results of the study indicated that political product placements produced significantly lower news credibility. Media political bias interacted with the types of political product placement only when without taking audiences’ party identification was missing. Overall, the results reflected that audiences’ party identification had the greatest impact on the evaluation of news credibility. Congruity Theory outperformed Balance Theory or Attribution Theory on explaining the phenomenon.
Relation:	新聞學研究, 95, 55-110 Mass Communication Research, 95, 55-110
Data Type:	article
Appears in Collections:	[Mass Communication Research] Articles

Files in This Item:

File	Description	Size	Format
55110.pdf		570Kb	Adobe PDF2	1541	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...