Please use this identifier to cite or link to this item:
Marketing Mix Strategy to Success in Taiwan Health Food Market
Kim, Young Jin
Kim, Young Jin
Taiwan Health food market
Marketing 4P Strategy
|Issue Date: ||2014-02-10 14:51:41 (UTC+8)|
|Abstract: ||This study aims that is suggests the right direction for establishing a successful marketing strategy and activation of Taiwan market for the rightful functional health food, by defining of complicated health care food in Taiwan, reviewing health care food market, surveying the previous example of mistake and success.|
Especially, for foreign health care food company, it is very important how to make marketing strategy before launching new product. However, this study trying to offer several tips based on real situation. 4P strategy is most common used marketing tool and this study suggesting through 4P(Product, Price, Place, Promotion) point of view.
|Reference: || Health food Control Act http://mohwlaw.mohw.gov.tw/Chi/EngContent.asp?msgid=300&KeyWord=%B0%B7%B1d%AD%B9%AB%7E%BA%DE%B2z%AAk|
 全國意向Trendgo survey, The reason Taiwan people buy health care food 2012
 Aging population analysis (Global Industry Analysts和臺經院生技中心
 Taiwan Certificated Health Food product (2013, ITIS 食品産業年鑑)
 Donga business review
 D. Cohen, "Consumer Behavior", New York Random House Inc., 1981.
 D. A. Arker, "Strategic Management", John Willy and Sons, 2nd ed., 1988.
 Duffy M. E. "Determinants of Health-promotion in midlife woman", Nursing Reserch 37(6), 1988, 358-362.
|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0097933036|
|Data Type: ||thesis|
|Appears in Collections:||[國際經營管理英語碩士學程IMBA] 學位論文|
Files in This Item:
All items in 政大典藏 are protected by copyright, with all rights reserved.