English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88866/118573 (75%)
Visitors : 23558192      Online Users : 256
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/63681


    Title: 臺灣市場保健食品成功的行銷策略
    Marketing Mix Strategy to Success in Taiwan Health Food Market
    Authors: 金永鎭
    Kim, Young Jin
    Contributors: 吳文傑
    Wu, Jack
    金永鎭
    Kim, Young Jin
    Keywords: 臺灣保健食品市場
    行銷4P策略
    通路
    Taiwan Health food market
    Marketing 4P Strategy
    Distribution Channel
    Date: 2013
    Issue Date: 2014-02-10 14:51:41 (UTC+8)
    Abstract: This study aims that is suggests the right direction for establishing a successful marketing strategy and activation of Taiwan market for the rightful functional health food, by defining of complicated health care food in Taiwan, reviewing health care food market, surveying the previous example of mistake and success.
    Especially, for foreign health care food company, it is very important how to make marketing strategy before launching new product. However, this study trying to offer several tips based on real situation. 4P strategy is most common used marketing tool and this study suggesting through 4P(Product, Price, Place, Promotion) point of view.
    Reference: [1] Health food Control Act http://mohwlaw.mohw.gov.tw/Chi/EngContent.asp?msgid=300&KeyWord=%B0%B7%B1d%AD%B9%AB%7E%BA%DE%B2z%AAk
    [2] 陳淑芳,《台灣保健食品產業現況分析與趨勢》,2008.
    [3] 全國意向Trendgo survey, The reason Taiwan people buy health care food 2012
    [4] 台灣人口高齡化之趨勢與對策分析
    www.shs.edu.tw/works/essay/2006/10/2006101915553612.pdf
    [5] Aging population analysis (Global Industry Analysts和臺經院生技中心
    [6] Taiwan Certificated Health Food product (2013, ITIS 食品産業年鑑)
    [7] Donga business review
    m.dongabiz.com
    [8] D. Cohen, "Consumer Behavior", New York Random House Inc., 1981.
    [9] D. A. Arker, "Strategic Management", John Willy and Sons, 2nd ed., 1988.
    [10] Duffy M. E. "Determinants of Health-promotion in midlife woman", Nursing Reserch 37(6), 1988, 358-362.
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933036
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097933036
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

    Files in This Item:

    File SizeFormat
    303601.pdf1103KbAdobe PDF396View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback