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政大典藏 > College of Commerce > Department of International Business > Periodical Articles > Item 140.119/63828

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63828

Title:	Cross-Border Relationships and Performance: Revisiting a Complex Linkage -- a Commentary Essay
Authors:	Rudolf R. Sinkovics;簡睿哲;Noemi Pezderka Rudolf R. Sinkovics;Jean,Ruey-Jer Bryan;Noemi Pezderka
Contributors:	國貿系
Keywords:	Export performance;Exporter–importer relationships;Importer role performance;ICT;Relationship governance;Equivalence
Date:	2010-12
Issue Date:	2014-02-13 11:58:10 (UTC+8)
Abstract:	Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing “importer role performance.” The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida`s paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT.
Relation:	Journal of Business Research, 63 (12), 1368-1371
Data Type:	article
DOI link:	http://dx.doi.org/10.1016/j.jbusres.2010.08.011
DOI:	10.1016/j.jbusres.2010.08.011
Appears in Collections:	[Department of International Business] Periodical Articles

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