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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/64082
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/64082

    Title: Roles of ‘small- and medium-sized enterprises’ in service industry innovation: a case study on leisure agriculture service in tourism regional innovation
    Authors: 苑守慈
    Hsu, Shih-Ming;謝沛宏;Yuan, Soe-Tsyr
    Contributors: 資管系
    Keywords: firm cooperation;value co-creation;sustainable development
    Date: 2011
    Issue Date: 2014-02-21 13:53:12 (UTC+8)
    Abstract: This study combines service-dominant logic (SDL) with industry cluster theory to analyze the evolution of leisure agriculture service in Taiwan. The result shows that cooperation among small- and medium-sized enterprises (SMEs) can increase customer willingness to participate in value co-creation. Customer-driven cooperation among SMEs drives SMEs to increase their competitiveness and thus overcome their disadvantages in resources and capabilities. Additionally, the four-stage evolution of leisure agriculture service is identified to help tourism SMEs understand their positions and suggest appropriate strategies for achieving sustainable development and it also reveals a shifting paradigm from goods-dominant logic to SDL in tourism industry.
    Relation: The Service Industries Journal, 33(11), 1068-1088
    Source URI: http://dx.doi.org/10.1080/02642069.2011.623773
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/02642069.2011.623773
    DOI: 10.1080/02642069.2011.623773
    Appears in Collections:[資訊管理學系] 期刊論文

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