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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/64088
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/64088

    Title: A Quantitative Approach to Measure Customer Expectation for Service Innovation within Service Experience Delivery
    Authors: 苑守慈
    解燕豪;Yuan, Soe-Tsyr;Hsieh, Yen-Hao
    Contributors: 資管系
    Keywords: Customer Expectation Measurement;Service Experiences Delivery;Fechner’s Law;Service Innovation
    Date: 2010-04
    Issue Date: 2014-02-21 13:54:13 (UTC+8)
    Abstract: Customer-focused service design and innovation is the key for service providers to deliver what services customers actually want. Although numerous articles emphasize the importance of customer expectations in many disciplines, only there was the non real-time data captured by previous empirical research. Besides, there has been no mathematical mechanism to correctly catch customer expectations in previous research. Service providers must make additional efforts to analyze and predict customers' needs according to previous empirical research, yet the gap between service providers' prediction and customer expectations has been still obvious occurring in practice. Accordingly, the purpose of this study is to propose a systematical and quantitative expectation measurement model, which is based on Fechner's Law and the concepts of operation risk, for service providers to measure the real time customer expectations during service experiences delivery.
    Relation: Pacific Asia Journal of the Association for Information Systems, 2(3), 1-19
    Source URI: http://dl.acm.org/citation.cfm?id=1593260
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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