English  |  正體中文  |  简体中文  |  Post-Print筆數 : 20 |  Items with full text/Total items : 90058/119991 (75%)
Visitors : 24101812      Online Users : 2651
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/64092
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/64092

    Title: Creating the Experience Economy in E-Commerce
    Authors: 苑守慈
    張瑋倫;Yuan, Soe-Tsyr;許瑋元;Chang, Wei-Lun;Hsu, Carol W.
    Contributors: 資管系
    Date: 2010
    Issue Date: 2014-02-21 13:55:08 (UTC+8)
    Abstract: Advances in information technology together with the forces of globalization have accelerated the growth of service industries. In 2003, the OECD reported that service industries now account for over 60% of both employment and the gross domestic product (GDP) of OECD member countries. The U.S Bureau of Labor Statistics (BLS) has forecast strong employment growth in the American service sector between 2004 and 2014. Although service industries are expanding, Gilmore and Pine argue that, the growing commoditisation of services offered has gradually transformed the competition for market share from focusing on the quality of services to the creation of memorable experiences. As a consequence, the competitive position of a firm now depends to a large extent on its ability to generate impressive experiences through innovative delivery channels. In this article, we adopt Gilmore and Pine's view that the economic value of the experience economy lies in co-producing the staging experiences via customer participation and connection. Furthermore, we suggest that current technologies and the growth of the Internet have both enabled and strengthened the opportunities for experience-oriented offerings beyond limitations of time and place. In following sections, we first describe the current practice of experience economy in electronic commerce. Taking the iCare health care service as an example, we demonstrate how collaborative pricing over the Internet can further provide added-value to the production of experiences offered in the electronic marketplace.
    Relation: Communications of ACM, 53(7), 122-127
    Source URI: http://dx.doi.org/10.1145/1785414.1785449
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    122127.pdf206KbAdobe PDF998View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback