政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/64092
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 110182/141115 (78%)
造訪人次 : 46767346      線上人數 : 749
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/64092


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/64092


    題名: Creating the Experience Economy in E-Commerce
    作者: 苑守慈
    張瑋倫;Yuan, Soe-Tsyr;許瑋元;Chang, Wei-Lun;Hsu, Carol W.
    貢獻者: 資管系
    日期: 2010
    上傳時間: 2014-02-21 13:55:08 (UTC+8)
    摘要: Advances in information technology together with the forces of globalization have accelerated the growth of service industries. In 2003, the OECD reported that service industries now account for over 60% of both employment and the gross domestic product (GDP) of OECD member countries. The U.S Bureau of Labor Statistics (BLS) has forecast strong employment growth in the American service sector between 2004 and 2014. Although service industries are expanding, Gilmore and Pine argue that, the growing commoditisation of services offered has gradually transformed the competition for market share from focusing on the quality of services to the creation of memorable experiences. As a consequence, the competitive position of a firm now depends to a large extent on its ability to generate impressive experiences through innovative delivery channels. In this article, we adopt Gilmore and Pine`s view that the economic value of the experience economy lies in co-producing the staging experiences via customer participation and connection. Furthermore, we suggest that current technologies and the growth of the Internet have both enabled and strengthened the opportunities for experience-oriented offerings beyond limitations of time and place. In following sections, we first describe the current practice of experience economy in electronic commerce. Taking the iCare health care service as an example, we demonstrate how collaborative pricing over the Internet can further provide added-value to the production of experiences offered in the electronic marketplace.
    關聯: Communications of ACM, 53(7), 122-127
    資料來源: http://dx.doi.org/10.1145/1785414.1785449
    資料類型: article
    顯示於類別:[資訊管理學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    122127.pdf206KbAdobe PDF21128檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋